Thermal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Thermal in 2025? Explore comprehensive Airbnb analytics for Thermal, California, United States to uncover income potential. This 2025 STR market report for Thermal, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Thermal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thermal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thermal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thermal (2025)
Understanding the monthly revenue variations for Airbnb listings in Thermal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thermal is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thermal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $17,764+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,502 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,721 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,586, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thermal
Thermal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thermal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thermal:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thermal
Average Daily Rate (ADR) Airbnb Trends in Thermal (2025)
Effective short term rental pricing strategy in Thermal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thermal typically peaks in April and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,071+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $556 or more.
- Typical properties (Median) charge around $298 per night.
- Entry-level properties (Bottom 25%) earn around $210 per night.
Average Daily Rate (ADR) Trend by Month in Thermal
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Airbnb Seasonality Analysis & Trends in Thermal (2025)
Peak Season (November, June, September)
- Revenue averages $7,795 per month
- Occupancy rates average 25.5%
- Daily rates average $518
Shoulder Season
- Revenue averages $6,739 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $622
Low Season (February, July, August)
- Revenue drops to average $5,217 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $534
Seasonality Insights for Thermal
- The Airbnb seasonality in Thermal shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thermal's highest earning potential, with monthly revenues capable of climbing to $8,687, occupancy reaching a high of 38.7%, and ADRs peaking at $785.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,855, occupancy could drop to 20.1%, and ADRs may adjust down to $497.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thermal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thermal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thermal (2025)
Exploring the top neighborhoods for short-term rentals in Thermal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tahquitz Creek Golf | A serene golf community offering natural beauty and proximity to Palm Springs, which attracts golf enthusiasts and vacationers seeking a quiet retreat. | Tahquitz Creek Golf Resort, The River, El Paseo Shopping District, Indian Canyons, Palm Springs Art Museum |
| Desert Hot Springs | Known for its natural hot springs, this area is popular among travelers seeking wellness and relaxation with affordable accommodations. | Hot Springs Spa, Cabot's Pueblo Museum, Mission Lake, Desert Flora and Fauna |
| La Quinta | A luxury destination in the Coachella Valley, La Quinta is known for its upscale resorts and proximity to golf course and music festivals, making it popular year-round. | La Quinta Resort & Club, PGA West, Old Town La Quinta, Empire Polo Club, Coachella Valley Music and Arts Festival |
| Palm Desert | A renowned tourist spot with shopping, dining, and golf, Palm Desert attracts many visitors year-round and is ideal for vacation rentals. | El Paseo, Living Desert Zoo and Gardens, Palm Desert Aquatic Center, The Gardens on El Paseo, Civic Center Park |
| Indio | Home to the famous Coachella and Stagecoach music festivals, this area sees a surge in visitors during events, making it great for short-term rentals. | Empire Polo Club, Coachella Valley Music and Arts Festival, Stagecoach Festival, Indio Hills Badlands, Fantasy Springs Resort Casino |
| Coachella Valley | An expansive valley with various smaller cities popular for vacationing, outdoor activities, and music festivals, attracting a diverse crowd. | Joshua Tree National Park, Anza-Borrego Desert State Park, Coachella Music Festival, Palm Springs Aerial Tramway |
| Joshua Tree | As a national park gateway, it draws nature lovers and adventure seekers, ideal for short stays in unique properties. | Joshua Tree National Park, Pioneertown, Joshua Tree Music Festival, Skull Rock, Cholla Cactus Garden |
| Mecca | A developing area close to the Salton Sea and Coachella Valley, it is becoming more popular for nature lovers and budget-conscious travelers. | Salton Sea, Sonny Bono Salton Sea National Wildlife Refuge, Mecca Hills Wilderness, Oasis Date Gardens |
Understanding Airbnb License Requirements & STR Laws in Thermal (2025)
While Thermal, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thermal to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Thermal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thermalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mesquite38 by AvantStay | Pool, Bar, Tennis, Golf
Entire Place • 8 bedrooms
Luxurious Private Estate on 20 Acres- Dream Weddin
Entire Place • 13 bedrooms
Luxe Cali Palms 5BR-Near Horse Park/Golf/Tennis
Entire Place • 5 bedrooms
Secluded Eclectic Home & Tropical Clubhouse
Entire Place • 4 bedrooms
Beautiful 1 Acre Property-Private area
Entire Place • 4 bedrooms
Ocotillo Wells Paradise
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thermal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thermal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AvantStay Palm Springs | 1 | $311,210 | 17 | 5.00/5.0 |
| Desert VIP Services | 1 | $199,109 | 3 | 5.00/5.0 |
| Matthew | 1 | $99,970 | 23 | 5.00/5.0 |
| Erin Or Jennifer | 2 | $98,922 | 70 | 4.88/5.0 |
| Guadalupe | 1 | $43,905 | 86 | 4.85/5.0 |
| Chaitan | 2 | $42,275 | 111 | 4.86/5.0 |
| Christopher | 1 | $37,658 | 40 | 5.00/5.0 |
| Carrie | 1 | $37,117 | 6 | 5.00/5.0 |
| Ken | 1 | $27,113 | 4 | 5.00/5.0 |
| Brandi | 1 | $21,910 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thermal.
Dive Deeper: Advanced Thermal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thermal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThermal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thermal
- The Thermal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thermal, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Thermal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thermal
- The dominant room capacity in Thermal is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Thermal, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thermal.
Thermal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thermal
- The most common guest capacity trend in Thermal vacation rentals is listings accommodating 8+ guests (45%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Thermal STR market, accounting for 65.0% of listings.
- 70.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thermal.
- On average, properties in Thermal are equipped to host 6.2 guests.
Thermal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thermal
- The most common availability pattern in Thermal falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Thermal (40%), reflecting common guest stay durations or potential owner blocking patterns.
Thermal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
8 listings
40% of total
3 Nights
3 listings
15% of total
30+ Nights
5 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Thermal is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25%) caters to monthly stays (30+ nights) in Thermal, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Thermal hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thermal.
Thermal Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
23.5% of total
Moderate
3 listings
17.6% of total
Firm
4 listings
23.5% of total
Strict
6 listings
35.3% of total
Cancellation Policy Insights for Thermal
- The prevailing Airbnb cancellation policy trend in Thermal is Strict, used by 35.3% of listings.
- A majority (58.8%) of hosts in Thermal utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.3% market standard in Thermal.
- With 35.3% using Strict terms, this is a viable option in Thermal, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Thermal.
Thermal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thermal
- The overall average booking lead time for vacation rentals in Thermal is 66 days.
- Guests book furthest in advance for stays during April (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (84 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Thermal.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Thermal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thermal (2025)
Amenity Prevalence
Amenity Insights for Thermal
- Essential amenities in Thermal that guests expect include: Smoke alarm, Air conditioning, Kitchen, Hot water, TV, Wifi, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thermal: Smoke alarm, Air conditioning, Kitchen, Hot water, TV, Wifi, Free parking on premises, Heating.
- Prioritize adding missing essentials: TV, Wifi, Free parking on premises, Heating.
- Consider adding popular differentiators like Dishes and silverware or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thermal to stay competitive.
Thermal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thermal
- The typical guest profile for Airbnb in Thermal consists of primarily domestic travelers (100%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (53.3%) followed by Spanish (28.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Bakersfield.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thermal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 27 | $7,733 | $540.64 | 52% |
| Thousand Palms | 35 | $7,695 | $718.12 | 39% |
| GlenOak Hills | 36 | $7,147 | $636.39 | 39% |
| Newport Beach | 1,295 | $7,035 | $676.79 | 45% |
| Rancho Santa Fe | 32 | $6,378 | $912.00 | 38% |
| Bermuda Dunes | 150 | $6,273 | $665.34 | 38% |
| Del Mar | 134 | $6,067 | $604.85 | 46% |
| Tenaja | 10 | $5,907 | $599.31 | 46% |
| Santa Margarita Ranchos | 19 | $5,704 | $464.05 | 37% |
| Encinitas | 575 | $5,273 | $510.13 | 50% |