Tomales Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Tomales in 2025? Explore comprehensive Airbnb analytics for Tomales, California, United States to uncover income potential. This 2025 STR market report for Tomales, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Tomales, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tomales Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tomales Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tomales (2025)
Understanding the monthly revenue variations for Airbnb listings in Tomales is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tomales is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tomales across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,938+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,932 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,536 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,573, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tomales
Tomales Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tomales STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tomales:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tomales
Average Daily Rate (ADR) Airbnb Trends in Tomales (2025)
Effective short term rental pricing strategy in Tomales involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tomales typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $484+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $322 or more.
- Typical properties (Median) charge around $272 per night.
- Entry-level properties (Bottom 25%) earn around $254 per night.
Average Daily Rate (ADR) Trend by Month in Tomales
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Airbnb Seasonality Analysis & Trends in Tomales (2025)
Peak Season (April, June, May)
- Revenue averages $5,560 per month
- Occupancy rates average 40.9%
- Daily rates average $328
Shoulder Season
- Revenue averages $3,360 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $333
Low Season (January, February, March)
- Revenue drops to average $2,282 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $348
Seasonality Insights for Tomales
- The Airbnb seasonality in Tomales shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tomales's highest earning potential, with monthly revenues capable of climbing to $5,978, occupancy reaching a high of 45.0%, and ADRs peaking at $370.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,916, occupancy could drop to 20.3%, and ADRs may adjust down to $323.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tomales.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tomales seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tomales (2025)
Exploring the top neighborhoods for short-term rentals in Tomales? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tomales Bay | A beautiful bay known for its stunning natural scenery, perfect for outdoor enthusiasts and those looking to relax by the water. Ideal for guests interested in kayaking, fishing, and enjoying the coastal environment. | Tomales Bay State Park, Point Reyes National Seashore, Kayaking in Tomales Bay, Tomales Bay Oyster Company, Marconi Conference Center |
| Downtown Tomales | A charming small town with unique shops and local eateries. Attracts visitors who appreciate a slower pace and the quaintness of small-town life, with easy access to local attractions. | Tomales Town Hall, Tomales Community Center, Local shops and restaurants, Historical landmarks, Tomales Farmers Market |
| Point Reyes Station | Nearby town famous for its proximity to Point Reyes National Seashore, a hotspot for hiking, wildlife viewing, and stunning ocean views. It's perfect for nature lovers and those wanting to explore the park. | Point Reyes National Seashore, Tomales Point Trail, Point Reyes Lighthouse, Tule Elk Reserve, Local artisanal shops |
| Nick's Cove | A picturesque waterfront location offering a cozy dining experience and beautiful views of Tomales Bay. A great spot for romantic getaways and overnight stays by the water. | Nick's Cove Restaurant & Oyster Bar, Waterfront cottages, Kayaking opportunities, Photography spots, Coastal hiking trails |
| Marshall | A small town famous for its oysters and seafood, attracting foodies and travelers looking to experience local cuisine that includes fresh seafood from the bay. | Marshall Store, Oyster farming tours, Tomales Bay seafood options, Scenic views of the bay, Nearby hiking trails |
| Inverness | A peaceful town surrounded by nature, offering serene landscapes and access to hiking trails. Great for guests looking to unwind in a tranquil setting. | Marin County Civic Center, Sky Trail, Inverness Park, Hiking at Point Reyes, Gorgeous views of the Inlets |
| Bodega Bay | A bit further away, but known for its beautiful coastal scenery and opportunities for whale watching and beach activities. A popular destination for tourists in the area. | Bodega Head, Doran Regional Park, Bodega Bay Maritime Museum, Sonoma Coast State Park, Whale watching tours |
| West Marin | The expansive, scenic region nearby that includes various parks and recreational areas. Good for guests looking to explore multiple nature spots in one trip. | Point Reyes National Seashore, Marin Municipal Water District, Hiking trails, Biking routes, Wildlife viewing opportunities |
Understanding Airbnb License Requirements & STR Laws in Tomales (2025)
While Tomales, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tomales to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tomales (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tomalesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Farm House on Goat Dairy
Entire Place • 4 bedrooms
Zia's Farmhouse at Stemple Creek Ranch
Entire Place • 4 bedrooms
Applegarden Cottage B&B near Point Reyes and Tomales Bay
Entire Place • 1 bedroom
Charming, historic farm/beach retreat
Entire Place • 5 bedrooms
Charming Farmhouse at Stemple Creek Ranch
Entire Place • 2 bedrooms
Urban Farm House in Tomales
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tomales (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tomales based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 4 | $221,890 | 721 | 4.93/5.0 |
| Tamara | 1 | $159,776 | 291 | 4.98/5.0 |
| Tomales Hotel | 10 | $140,578 | 12 | 0.50/5.0 |
| Jan & Lou | 1 | $85,242 | 146 | 5.00/5.0 |
| Christine | 1 | $54,895 | 57 | 4.96/5.0 |
| Linda | 1 | $47,038 | 380 | 4.85/5.0 |
| Ted | 4 | $46,503 | 180 | 4.59/5.0 |
| Donna | 1 | $46,240 | 614 | 4.86/5.0 |
| Sara | 1 | $45,828 | 157 | 4.99/5.0 |
| Larry | 2 | $42,243 | 202 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tomales.
Dive Deeper: Advanced Tomales STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tomales. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTomales Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tomales
- The Tomales Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.7% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tomales, Hotel/Boutique properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 37.9% portion, catering likely to families or larger groups.
- The presence of 48.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Tomales Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tomales
- The dominant room capacity in Tomales is 1 bedroom listings, making up 69% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.3% of the active Airbnb listings in Tomales, indicating a high concentration in these sizes.
- With over half the market (69%) consisting of studios or 1-bedroom units, Tomales is particularly well-suited for individuals or couples.
- A significant 20.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tomales.
Tomales Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tomales
- The most common guest capacity trend in Tomales vacation rentals is listings accommodating 2 guests (37.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tomales STR market, accounting for 58.6% of listings.
- 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tomales.
- On average, properties in Tomales are equipped to host 4.1 guests.
Tomales Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tomales
- The most common availability pattern in Tomales falls within the 271-366 days range, representing 62.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tomales (51.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tomales Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
51.7% of total
2 Nights
10 listings
34.5% of total
30+ Nights
4 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Tomales is 1 Night, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.2%) of the Tomales Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Tomales, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.7% of Tomales hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tomales.
Tomales Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
15% of total
Flexible
3 listings
15% of total
Moderate
8 listings
40% of total
Firm
2 listings
10% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Tomales
- The prevailing Airbnb cancellation policy trend in Tomales is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Tomales.
- Regularly review your cancellation policy against competitors and market demand shifts in Tomales.
Tomales STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tomales
- The overall average booking lead time for vacation rentals in Tomales is 49 days.
- Guests book furthest in advance for stays during May (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Tomales.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Tomales averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tomales (2025)
Amenity Prevalence
Amenity Insights for Tomales
- Essential amenities in Tomales that guests expect include: Wifi, Coffee maker, Essentials, Free parking on premises, Carbon monoxide alarm, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Heating, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tomales: Wifi, Coffee maker, Essentials, Free parking on premises, Carbon monoxide alarm, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Essentials, Free parking on premises, Carbon monoxide alarm, Hot water, Smoke alarm.
- Consider adding popular differentiators like Refrigerator or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tomales to stay competitive.
Tomales Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tomales
- The typical guest profile for Airbnb in Tomales consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and DC (1.5%).
- Top languages spoken are English (60.5%) followed by Spanish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Oakland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tomales Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.73 | 38% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |