Turlock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Turlock in 2025? Explore comprehensive Airbnb analytics for Turlock, California, United States to uncover income potential. This 2025 STR market report for Turlock, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 88 active listings.
Whether you're considering an Airbnb investment in Turlock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Turlock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Turlock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Turlock (2025)
Understanding the monthly revenue variations for Airbnb listings in Turlock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Turlock is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Turlock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,239+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,487 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,057 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,029, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Turlock
Turlock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Turlock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Turlock:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Turlock
Average Daily Rate (ADR) Airbnb Trends in Turlock (2025)
Effective short term rental pricing strategy in Turlock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Turlock typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Turlock
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Airbnb Seasonality Analysis & Trends in Turlock (2025)
Peak Season (May, June, April)
- Revenue averages $3,420 per month
- Occupancy rates average 41.5%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,587 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $176
Low Season (January, February, October)
- Revenue drops to average $1,937 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $171
Seasonality Insights for Turlock
- The Airbnb seasonality in Turlock shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Turlock's highest earning potential, with monthly revenues capable of climbing to $3,503, occupancy reaching a high of 59.7%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,890, occupancy could drop to 34.0%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Turlock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Turlock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Turlock (2025)
Exploring the top neighborhoods for short-term rentals in Turlock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Turlock | The heart of Turlock with shops, restaurants, and nightlife. A great spot for visitors seeking accessibility to local attractions and community events. | Turlock Historical Society Museum, Turlock Community Theatre, Stanislaus County Fairgrounds, Downtown Farmers Market, Local Art Galleries |
| California State University, Stanislaus | Home to the university, this area attracts students and families visiting the campus for events, making it a prime location for short-term rentals. | Stan State Sports Complex, University Art Gallery, CSU Stanislaus Amphitheatre |
| Turlock City Parks | Surrounded by beautiful parks, this area is ideal for families and those looking to enjoy outdoor activities and events. | Turlock Regional Sports Complex, Don Pedro Lake, Brock Tully Park |
| North Turlock | A growing residential area that appeals to families and longer-term visitors, offering a suburban feel close to the city. | Turlock Golf & Country Club, Local Dining Options |
| South Turlock | A quieter residential neighborhood known for its welcoming community feel, suitable for visitors looking for a relaxed stay. | Turlock Art Center, Local Parks, Community Events |
| Turlock Shopping District | A bustling area with various shopping options, perfect for guests who enjoy retail therapy and local dining experiences. | Turlock Mall, Target, Various Restaurants |
| Modesto Area | Just a short drive from Turlock, Modesto offers visitors additional attractions while providing easy access to Turlock's amenities. | Gallo Center for the Arts, Modesto Arch, McHenry Mansion |
| Nearby Outdoor Attractions | Access to numerous outdoor recreational activities such as hiking, fishing, and camping, appealing to nature lovers and adventure seekers. | Tuolumne River, Caswell Memorial State Park, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Turlock (2025)
While Turlock, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Turlock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Turlock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Turlockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Orozco For Gatherings, Full Outside Bar ~
Entire Place • 4 bedrooms
Luxurious, executive home away from home
Entire Place • 3 bedrooms
* The FarmHouse *
Entire Place • 6 bedrooms
Large 5 Bedroom Home - Family Getaway w/ Pool
Entire Place • 5 bedrooms
Your Home Away from Home
Entire Place • 4 bedrooms
16 Guests Near Stanislaus State 5 Queen BDs
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Turlock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Turlock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay Smart | 16 | $390,111 | 354 | 2.52/5.0 |
| Paula | 11 | $325,270 | 1695 | 4.97/5.0 |
| Victor | 6 | $260,444 | 1211 | 4.85/5.0 |
| Cynthia | 1 | $83,237 | 14 | 5.00/5.0 |
| Andi | 10 | $82,141 | 957 | 4.90/5.0 |
| Bal | 1 | $81,674 | 104 | 4.97/5.0 |
| Rashad | 1 | $76,726 | 59 | 4.98/5.0 |
| Darron Silva | 2 | $50,361 | 117 | 4.74/5.0 |
| Elika | 1 | $49,039 | 12 | 5.00/5.0 |
| Stan Stays | 1 | $49,009 | 93 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Turlock.
Dive Deeper: Advanced Turlock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Turlock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTurlock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Turlock
- The Turlock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Turlock, House properties are the most common (87.5%), reflecting the local real estate landscape.
- Houses represent a significant 87.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo, unique stays, outdoor/unique (combined 12.4%) offer potential for unique stay experiences.
Turlock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Turlock
- The dominant room capacity in Turlock is 4 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 45.4% of the active Airbnb listings in Turlock, indicating a high concentration in these sizes.
- A significant 51.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Turlock.
Turlock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Turlock
- The most common guest capacity trend in Turlock vacation rentals is listings accommodating 8+ guests (47.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Turlock STR market, accounting for 57.9% of listings.
- 57.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Turlock.
- On average, properties in Turlock are equipped to host 5.5 guests.
Turlock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Turlock
- The most common availability pattern in Turlock falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Turlock (51.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Turlock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
51.8% of total
2 Nights
16 listings
19.3% of total
3 Nights
5 listings
6% of total
7-29 Nights
5 listings
6% of total
30+ Nights
14 listings
16.9% of total
Key Insights
- The most prevalent minimum stay requirement in Turlock is 1 Night, adopted by 51.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.1%) of the Turlock Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.9%) caters to monthly stays (30+ nights) in Turlock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.8% of Turlock hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Turlock.
Turlock Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
20% of total
Moderate
13 listings
17.3% of total
Firm
14 listings
18.7% of total
Strict
33 listings
44% of total
Cancellation Policy Insights for Turlock
- The prevailing Airbnb cancellation policy trend in Turlock is Strict, used by 44% of listings.
- A majority (62.7%) of hosts in Turlock utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44% market standard in Turlock.
- With 44% using Strict terms, this is a viable option in Turlock, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Turlock.
Turlock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Turlock
- The overall average booking lead time for vacation rentals in Turlock is 31 days.
- Guests book furthest in advance for stays during May (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Turlock.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Turlock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Turlock (2025)
Amenity Prevalence
Amenity Insights for Turlock
- Essential amenities in Turlock that guests expect include: Heating, Wifi, Kitchen, Smoke alarm, TV, Dishes and silverware, Microwave, Refrigerator, Air conditioning, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Turlock: Heating, Wifi, Kitchen, Smoke alarm, TV, Dishes and silverware, Microwave, Refrigerator, Air conditioning, Carbon monoxide alarm.
- Prioritize adding missing essentials: Heating, Wifi, Kitchen, Smoke alarm, TV, Dishes and silverware, Microwave, Refrigerator, Air conditioning, Carbon monoxide alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Turlock to stay competitive.
Turlock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Turlock
- The typical guest profile for Airbnb in Turlock consists of primarily domestic travelers (97%), often arriving from nearby Modesto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and Canada (0.7%).
- Top languages spoken are English (66.4%) followed by Spanish (21.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Modesto and Turlock.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Turlock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Wawona | 60 | $7,157 | $517.09 | 48% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Zephyr Cove | 178 | $6,596 | $585.58 | 38% |
| Yosemite National Park | 228 | $6,466 | $466.68 | 46% |
| Sand City | 10 | $6,438 | $428.56 | 60% |
| Pleasure Point | 99 | $6,279 | $471.30 | 52% |