Twin Lakes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Twin Lakes in 2025? Explore comprehensive Airbnb analytics for Twin Lakes, California, United States to uncover income potential. This 2025 STR market report for Twin Lakes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Twin Lakes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Twin Lakes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Twin Lakes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Twin Lakes (2025)
Understanding the monthly revenue variations for Airbnb listings in Twin Lakes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Twin Lakes is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Twin Lakes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,204+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,498 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,946 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,214, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Twin Lakes
Twin Lakes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Twin Lakes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Twin Lakes:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Twin Lakes
Average Daily Rate (ADR) Airbnb Trends in Twin Lakes (2025)
Effective short term rental pricing strategy in Twin Lakes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Twin Lakes typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $796+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $570 or more.
- Typical properties (Median) charge around $387 per night.
- Entry-level properties (Bottom 25%) earn around $247 per night.
Average Daily Rate (ADR) Trend by Month in Twin Lakes
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Airbnb Seasonality Analysis & Trends in Twin Lakes (2025)
Peak Season (July, June, May)
- Revenue averages $9,831 per month
- Occupancy rates average 57.4%
- Daily rates average $469
Shoulder Season
- Revenue averages $6,758 per month
- Occupancy maintains around 47.9%
- Daily rates hold near $455
Low Season (January, February, March)
- Revenue drops to average $4,688 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $444
Seasonality Insights for Twin Lakes
- The Airbnb seasonality in Twin Lakes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Twin Lakes's highest earning potential, with monthly revenues capable of climbing to $11,496, occupancy reaching a high of 71.4%, and ADRs peaking at $481.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,987, occupancy could drop to 38.1%, and ADRs may adjust down to $434.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Twin Lakes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Twin Lakes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Twin Lakes (2025)
Exploring the top neighborhoods for short-term rentals in Twin Lakes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Twin Lakes Beach | Beautiful beach area perfect for families and outdoor enthusiasts. Close proximity to water activities and stunning views. | Twin Lakes State Beach, Santa Cruz Beach Boardwalk, Harbor Beach, Seabright State Beach, Neary Lagoon Park |
| Morning Sun | Peaceful neighborhood known for its scenic views and proximity to nature trails. A great spot for those looking to escape the hustle and bustle. | Twin Lakes State Park, Natural Bridges State Beach, Seascape Beach Resort, Epicenter Park, Arana Gulch |
| Seabright | Charming beach community with quaint shops and restaurants. A favorite among locals and tourists for its laid-back vibe and close-knit community. | Seabright Beach, Santa Cruz Wharf, Santa Cruz Museum of Natural History, Guadalupe River Park, Beach Flats Park |
| East Cliff | Scenic coastal area with breathtaking views and access to the popular 4-mile Coastal Trail. Ideal for outdoor lovers and beachgoers. | East Cliff Drive, Aptos Creek, Seacliff State Beach, New Brighton State Beach, Santa Cruz Surfing Museum |
| SW Santa Cruz | Vibrant neighborhood known for its eclectic mix of shops, restaurants, and cultural attractions. Popular with travelers looking for unique local experiences. | Downtown Santa Cruz, The Catalyst, Santa Cruz Art League, Cocoanut Grove, Pacific Avenue |
| Live Oak | Family-friendly neighborhood offering a mix of quiet residential areas and beach access. Attractive for visitors looking for convenience and comfort. | Live Oak Park, Louis Pasteur Park, Moran Lake Park, Santa Cruz Harbor, Sunny Cove Beach |
| Capitola Village | Quaint village atmosphere with colorful cottages and a beautiful beach. A hotspot for tourists seeking relaxation and seaside fun. | Capitola Beach, Capitola Wharf, Village Green, Capitola Historical Museum, Shadowbrook Restaurant |
| Soquel | Charming area known for its wineries and lush landscapes. Ideal for those looking to explore the scenic beauty and taste local wines. | Soquel Village, The Soquel Creek, Regal Cinemas, Soquel Creek Estates, Nearby wineries |
Understanding Airbnb License Requirements & STR Laws in Twin Lakes (2025)
While Twin Lakes, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Twin Lakes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Twin Lakes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Twin Lakesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Captain's Quarters
Entire Place • 3 bedrooms
Family gathering home just steps from the beach
Entire Place • 5 bedrooms
Luxury 5 Star Beach Villa: New Hot Tub
Entire Place • 4 bedrooms
Beach Front Dream House! Hottub/E-Bikes/Surfboards
Entire Place • 2 bedrooms
Bay Watch Beach House
Entire Place • 4 bedrooms
Escape to "Enseñada Del Sol" Beach House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Twin Lakes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Twin Lakes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ovr | 11 | $1,039,781 | 455 | 4.84/5.0 |
| Beachnest Vacation Rentals | 13 | $918,141 | 98 | 3.59/5.0 |
| Gabriel | 2 | $234,144 | 176 | 4.96/5.0 |
| Josh | 1 | $207,662 | 58 | 4.98/5.0 |
| Christine | 1 | $197,312 | 67 | 4.99/5.0 |
| Evan | 1 | $195,357 | 71 | 5.00/5.0 |
| Kendall & Potter Property Mgmt | 3 | $184,811 | 59 | 4.73/5.0 |
| Surf City | 4 | $179,520 | 155 | 4.82/5.0 |
| Claudia Mae | 2 | $154,115 | 182 | 4.87/5.0 |
| Paul | 1 | $131,484 | 131 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Twin Lakes.
Dive Deeper: Advanced Twin Lakes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Twin Lakes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTwin Lakes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Twin Lakes
- The Twin Lakes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Twin Lakes, House properties are the most common (87.4%), reflecting the local real estate landscape.
- Houses represent a significant 87.4% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo, hotel/boutique, outdoor/unique (combined 12.6%) offer potential for unique stay experiences.
Twin Lakes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Twin Lakes
- The dominant room capacity in Twin Lakes is 2 bedrooms listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.1% of the active Airbnb listings in Twin Lakes, indicating a high concentration in these sizes.
- A significant 42.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Twin Lakes.
Twin Lakes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Twin Lakes
- The most common guest capacity trend in Twin Lakes vacation rentals is listings accommodating 6 guests (31%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Twin Lakes STR market, accounting for 56.3% of listings.
- 57.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Twin Lakes.
- On average, properties in Twin Lakes are equipped to host 5.5 guests.
Twin Lakes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Twin Lakes
- The most common availability pattern in Twin Lakes falls within the 181-270 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Twin Lakes (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Twin Lakes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
15.5% of total
2 Nights
27 listings
32.1% of total
3 Nights
9 listings
10.7% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
33 listings
39.3% of total
Key Insights
- The most prevalent minimum stay requirement in Twin Lakes is 30+ Nights, adopted by 39.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.3%) caters to monthly stays (30+ nights) in Twin Lakes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.3% of Twin Lakes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.5% currently do.
- A 2-night minimum appears standard (32.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 39.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Twin Lakes.
Twin Lakes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
12.3% of total
Super Strict 60 Days
3 listings
3.7% of total
Flexible
6 listings
7.4% of total
Moderate
16 listings
19.8% of total
Firm
20 listings
24.7% of total
Strict
26 listings
32.1% of total
Cancellation Policy Insights for Twin Lakes
- The prevailing Airbnb cancellation policy trend in Twin Lakes is Strict, used by 32.1% of listings.
- A majority (56.8%) of hosts in Twin Lakes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.1% market standard in Twin Lakes.
- With 32.1% using Strict terms, this is a viable option in Twin Lakes, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Twin Lakes.
Twin Lakes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Twin Lakes
- The overall average booking lead time for vacation rentals in Twin Lakes is 56 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Twin Lakes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Twin Lakes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Twin Lakes (2025)
Amenity Prevalence
Amenity Insights for Twin Lakes
- Essential amenities in Twin Lakes that guests expect include: Wifi, Smoke alarm, Heating, Essentials, Carbon monoxide alarm, Microwave, Coffee maker, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Twin Lakes: Wifi, Smoke alarm, Heating, Essentials, Carbon monoxide alarm, Microwave, Coffee maker, Refrigerator.
- Prioritize adding missing essentials: Smoke alarm, Heating, Essentials, Carbon monoxide alarm, Microwave, Coffee maker, Refrigerator.
- Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Twin Lakes to stay competitive.
Twin Lakes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Twin Lakes
- The typical guest profile for Airbnb in Twin Lakes consists of primarily domestic travelers (94%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.8% of guests.
- Key international markets include United States (93.8%) and United Kingdom (1.3%).
- Top languages spoken are English (67%) followed by Spanish (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Twin Lakes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Castroville | 18 | $7,518 | $503.72 | 51% |
| Carmel | 34 | $7,097 | $521.06 | 49% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |
| Sand City | 10 | $6,438 | $428.56 | 60% |
| Ross | 10 | $6,326 | $481.09 | 53% |