Ukiah Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Ukiah in 2025? Explore comprehensive Airbnb analytics for Ukiah, California, United States to uncover income potential. This 2025 STR market report for Ukiah, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Ukiah, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ukiah Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ukiah Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ukiah (2025)
Understanding the monthly revenue variations for Airbnb listings in Ukiah is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ukiah is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ukiah across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,620+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,467 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,010 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $801, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ukiah
Ukiah Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ukiah STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ukiah:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ukiah
Average Daily Rate (ADR) Airbnb Trends in Ukiah (2025)
Effective short term rental pricing strategy in Ukiah involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ukiah typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $449+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Ukiah
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Airbnb Seasonality Analysis & Trends in Ukiah (2025)
Peak Season (June, May, July)
- Revenue averages $3,613 per month
- Occupancy rates average 41.0%
- Daily rates average $205
Shoulder Season
- Revenue averages $2,727 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $209
Low Season (January, February, March)
- Revenue drops to average $2,096 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $237
Seasonality Insights for Ukiah
- The Airbnb seasonality in Ukiah shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ukiah's highest earning potential, with monthly revenues capable of climbing to $3,882, occupancy reaching a high of 44.7%, and ADRs peaking at $250.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,905, occupancy could drop to 32.4%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ukiah.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ukiah seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ukiah (2025)
Exploring the top neighborhoods for short-term rentals in Ukiah? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ukiah | The heart of Ukiah, offering a blend of historical charm and modern amenities. Visitors enjoy local shops, restaurants, and cultural attractions within walking distance. | Grace Hudson Museum, Ukiah Library, Mendocino County Courthouse, Local Farmers Market, Ukiah Main Street |
| Ukiah Valley | A picturesque area surrounded by vineyards and hills, known for its scenic beauty. Popular among wine lovers and nature enthusiasts looking for a relaxing getaway. | Napa Valley Wine Train, Mendocino County Wineries, Lake Mendocino, Hiking Trails, Picnic Areas |
| Lake Mendocino | A popular recreational area for water activities, hiking, and outdoor adventures. Attracts families and nature lovers seeking camping and water sports. | Lake Mendocino Recreation Area, Fishing, Boating, Hiking Trails, Picnic Areas |
| Sierra Nevada Foothills | Offers stunning views and a tranquil environment. An ideal location for those looking to escape the city and enjoy nature, making it appealing to outdoor enthusiasts. | Hiking Trails, Scenic Drives, Wildlife Watching, Local Farms, Historical Sites |
| Ukiah's Historic District | Known for its beautiful architecture and rich history. Visitors appreciate the unique heritage of Ukiah and enjoy exploring its charming streets. | Historic Buildings, Local Art Galleries, Unique Boutiques, Cultural Events, Community Theatre |
| Redwood Valley | Famous for its redwood trees and scenic landscape. Attracts tourists looking for a peaceful retreat in nature, with opportunities for hiking and sightseeing. | Redwood Parks, Wine Tasting, Nature Trails, Wildlife Viewing, Scenic Picnic Spots |
| Talmage | A small community near Ukiah known for its serene environment and agricultural background. Perfect for visitors seeking tranquility away from city life. | Local Farms, Community Events, Rich Agriculture, Nature Trails, Cultural Events |
| Mendocino County Coast | A short drive from Ukiah, this coastal area offers dramatic scenery and beautiful beaches. Popular among those looking for coastal escapes and ocean activities. | Mendocino Coast State Parks, Beaches, Ocean Views, Hiking Paths, Coastal Towns |
Understanding Airbnb License Requirements & STR Laws in Ukiah (2025)
While Ukiah, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ukiah to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ukiah (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ukiahbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Verona: Awesome Views, Pool, Vineyard, Hot Tub!
Entire Place • 5 bedrooms
Eco Lodge Ranch Estate
Entire Place • 9 bedrooms
Mountaintop open home living-pool, hot tub, views!
Entire Place • 2 bedrooms
Honey House Villa, wineries, views, pool, hot tub
Entire Place • 4 bedrooms
VIEWS!! Last Minute/Longer Stay SPECIALS!
Entire Place • 2 bedrooms
Eco-Chic Sunset Glidehouse-hottub, mountain views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ukiah (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ukiah based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hon | 8 | $236,704 | 687 | 4.59/5.0 |
| Emir | 2 | $184,204 | 734 | 4.93/5.0 |
| Sandra | 1 | $121,149 | 272 | 4.94/5.0 |
| Adoracion | 9 | $108,431 | 785 | 4.89/5.0 |
| Deborah | 1 | $100,402 | 18 | 4.83/5.0 |
| Host #32511050 | 1 | $89,563 | 46 | 4.96/5.0 |
| Jeffrey | 1 | $88,833 | 40 | 5.00/5.0 |
| Cassie | 2 | $85,848 | 102 | 4.92/5.0 |
| Lisa | 2 | $70,598 | 278 | 4.87/5.0 |
| Tatiana | 1 | $60,114 | 57 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ukiah.
Dive Deeper: Advanced Ukiah STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ukiah. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUkiah Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ukiah
- The Ukiah Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.7% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ukiah, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 19.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Ukiah Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ukiah
- The dominant room capacity in Ukiah is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.3% of the active Airbnb listings in Ukiah, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ukiah.
Ukiah Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ukiah
- The most common guest capacity trend in Ukiah vacation rentals is listings accommodating 2 guests (29.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Ukiah STR market, accounting for 52.8% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ukiah.
- On average, properties in Ukiah are equipped to host 3.8 guests.
Ukiah Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ukiah
- The most common availability pattern in Ukiah falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ukiah (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ukiah Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
47.8% of total
2 Nights
21 listings
30.4% of total
3 Nights
1 listings
1.4% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
8 listings
11.6% of total
30+ Nights
5 listings
7.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ukiah is 1 Night, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.2%) of the Ukiah Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.8% of Ukiah hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ukiah.
Ukiah Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
27.3% of total
Moderate
16 listings
24.2% of total
Firm
12 listings
18.2% of total
Strict
20 listings
30.3% of total
Cancellation Policy Insights for Ukiah
- The prevailing Airbnb cancellation policy trend in Ukiah is Strict, used by 30.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.5%) and stricter (48.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.3% market standard in Ukiah.
- With 30.3% using Strict terms, this is a viable option in Ukiah, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ukiah.
Ukiah STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ukiah
- The overall average booking lead time for vacation rentals in Ukiah is 35 days.
- Guests book furthest in advance for stays during May (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Ukiah.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Ukiah averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ukiah (2025)
Amenity Prevalence
Amenity Insights for Ukiah
- Essential amenities in Ukiah that guests expect include: Wifi, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ukiah: Wifi, Heating, Essentials.
- Prioritize adding missing essentials: Wifi, Heating, Essentials.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ukiah to stay competitive.
Ukiah Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ukiah
- The typical guest profile for Airbnb in Ukiah consists of primarily domestic travelers (95%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and Germany (0.6%).
- Top languages spoken are English (63.2%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Oakland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ukiah Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.73 | 38% |
| Irish Beach | 41 | $6,736 | $392.93 | 56% |
| Healdsburg | 195 | $6,659 | $670.51 | 41% |
| Bodega Bay | 200 | $6,450 | $519.90 | 44% |