Unincorporated Santa Monica Mountains Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Unincorporated Santa Monica Mountains in 2025? Explore comprehensive Airbnb analytics for Unincorporated Santa Monica Mountains, California, United States to uncover income potential. This 2025 STR market report for Unincorporated Santa Monica Mountains, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 162 active listings.
Whether you're considering an Airbnb investment in Unincorporated Santa Monica Mountains, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Unincorporated Santa Monica Mountains Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Unincorporated Santa Monica Mountains Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Unincorporated Santa Monica Mountains (2025)
Understanding the monthly revenue variations for Airbnb listings in Unincorporated Santa Monica Mountains is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Unincorporated Santa Monica Mountains is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Unincorporated Santa Monica Mountains across different performance tiers:
- Best-in-class properties (Top 10%) achieve $20,191+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $11,105 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,792 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,975, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Unincorporated Santa Monica Mountains
Unincorporated Santa Monica Mountains Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Unincorporated Santa Monica Mountains STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Unincorporated Santa Monica Mountains:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Unincorporated Santa Monica Mountains
Average Daily Rate (ADR) Airbnb Trends in Unincorporated Santa Monica Mountains (2025)
Effective short term rental pricing strategy in Unincorporated Santa Monica Mountains involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Unincorporated Santa Monica Mountains typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,576+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $939 or more.
- Typical properties (Median) charge around $542 per night.
- Entry-level properties (Bottom 25%) earn around $261 per night.
Average Daily Rate (ADR) Trend by Month in Unincorporated Santa Monica Mountains
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Airbnb Seasonality Analysis & Trends in Unincorporated Santa Monica Mountains (2025)
Peak Season (August, July, March)
- Revenue averages $11,209 per month
- Occupancy rates average 51.6%
- Daily rates average $746
Shoulder Season
- Revenue averages $8,973 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $720
Low Season (January, February, April)
- Revenue drops to average $6,301 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $768
Seasonality Insights for Unincorporated Santa Monica Mountains
- The Airbnb seasonality in Unincorporated Santa Monica Mountains shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Unincorporated Santa Monica Mountains's highest earning potential, with monthly revenues capable of climbing to $12,319, occupancy reaching a high of 59.7%, and ADRs peaking at $835.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,625, occupancy could drop to 30.3%, and ADRs may adjust down to $688.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Unincorporated Santa Monica Mountains.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Unincorporated Santa Monica Mountains seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Unincorporated Santa Monica Mountains (2025)
Exploring the top neighborhoods for short-term rentals in Unincorporated Santa Monica Mountains? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malibu | Famous for its stunning coastline, celebrity homes, and beautiful beaches. A prime destination for tourists seeking luxury beach experiences and surfing. | Malibu Beach, Surfrider Beach, Malibu Pier, Point Dume State Beach, Adamson House Museum |
| Topanga Canyon | Known for its natural beauty, hiking trails, and artistic community. Attracts nature lovers and those looking for a peaceful retreat close to Los Angeles. | Topanga State Park, Topanga Canyon Boulevard, Willow Creek Beach, The Getty Villa, Trippet Ranch |
| Agoura Hills | A serene suburban area surrounded by beautiful mountains and parks. Families and travelers looking for a quieter place to stay while exploring nearby attractions. | Chumash Park, Malibu Creek State Park, King Gillette Ranch, Agoura Hills Library, The Canyon Club |
| Hidden Hills | An exclusive community known for its beautiful homes and privacy. Attracts tourists looking for luxury and tranquility away from city noise. | Hidden Hills Park, Calabasas Commons, Lake Calabasas, The Commons at Calabasas, Malibu State Creek Park |
| Calabasas | Famous for its luxury homes and celebrity residents. Provides a great mix of modern amenities and proximity to nature, appealing to various travelers. | Calabasas Library, Las Virgenes Canyon Open Space Preserve, The Village at Calabasas, Calabasas Pumpkin Festival, Old Town Calabasas |
| Agoura | A charming town with a great community feel, near the Santa Monica Mountains. Attracts visitors looking for a mix of outdoor activities and local dining. | Civic Arts Plaza, Agoura Hills Library, Coyote Creek Park, Whiz Kids Academy, Chumash Park |
| Encino | A suburban area with lots of parks and family-friendly attractions. Great for guests wanting to be close to Los Angeles but in a quieter environment. | Los Encinos State Historic Park, Encino Commons, Lake Balboa, Sepulveda Basin Wildlife Reserve, Encino Reservoir |
| Westlake Village | An affluent community with beautiful lakes and shopping areas. It provides a serene environment for visitors looking for leisure and luxury. | Westlake Lake, The Promenade at Westlake, Westlake Village Inn, California Lutheran University, Boney Mountain State Wilderness Park |
Understanding Airbnb License Requirements & STR Laws in Unincorporated Santa Monica Mountains (2025)
While Unincorporated Santa Monica Mountains, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Unincorporated Santa Monica Mountains to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Unincorporated Santa Monica Mountains (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Unincorporated Santa Monica Mountainsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spectacular Ocean and Mtn Views
Entire Place • 2 bedrooms
Malibu Rocky Oaks by Stay Awhile Villas
Entire Place • 5 bedrooms
Malibu Sky View Estate
Entire Place • 8 bedrooms
Malibu Villa With Secret Beach
Entire Place • 6 bedrooms
Mount Malibu Mansion -Hot Tub, Mini Golf, 16 ppl
Entire Place • 6 bedrooms
Luxury in Malibu. Exquisite Views. Remarkable Serenity. Delightfully Private.
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Unincorporated Santa Monica Mountains (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Unincorporated Santa Monica Mountains based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oraklus | 11 | $1,175,151 | 384 | 4.81/5.0 |
| Crystal-Mae | 2 | $536,137 | 30 | 5.00/5.0 |
| Kathy | 2 | $529,120 | 346 | 4.98/5.0 |
| Michele | 3 | $493,208 | 215 | 4.85/5.0 |
| Brittney | 4 | $443,217 | 63 | 4.97/5.0 |
| Stay Awhile | 1 | $420,901 | 30 | 5.00/5.0 |
| Nadia | 1 | $344,747 | 7 | 5.00/5.0 |
| Host #470097606 | 1 | $328,074 | 1 | N/A/5.0 |
| OceanZenProperties | 2 | $287,940 | 295 | 4.92/5.0 |
| Steve + Lee | 1 | $281,782 | 217 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Unincorporated Santa Monica Mountains.
Dive Deeper: Advanced Unincorporated Santa Monica Mountains STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Unincorporated Santa Monica Mountains. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnincorporated Santa Monica Mountains Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Unincorporated Santa Monica Mountains
- The Unincorporated Santa Monica Mountains Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 162 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Unincorporated Santa Monica Mountains, House properties are the most common (69.1%), reflecting the local real estate landscape.
- Houses represent a significant 69.1% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 4.9%) offer potential for unique stay experiences.
Unincorporated Santa Monica Mountains Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Unincorporated Santa Monica Mountains
- The dominant room capacity in Unincorporated Santa Monica Mountains is 1 bedroom listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Unincorporated Santa Monica Mountains, indicating a high concentration in these sizes.
- A significant 48.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Unincorporated Santa Monica Mountains.
Unincorporated Santa Monica Mountains Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Unincorporated Santa Monica Mountains
- The most common guest capacity trend in Unincorporated Santa Monica Mountains vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Unincorporated Santa Monica Mountains STR market, accounting for 53.1% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Unincorporated Santa Monica Mountains.
- On average, properties in Unincorporated Santa Monica Mountains are equipped to host 5.2 guests.
Unincorporated Santa Monica Mountains Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Unincorporated Santa Monica Mountains
- The most common availability pattern in Unincorporated Santa Monica Mountains falls within the 271-366 days range, representing 42.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Unincorporated Santa Monica Mountains (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Unincorporated Santa Monica Mountains Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
18.3% of total
2 Nights
57 listings
37.3% of total
3 Nights
20 listings
13.1% of total
4-6 Nights
3 listings
2% of total
7-29 Nights
8 listings
5.2% of total
30+ Nights
37 listings
24.2% of total
Key Insights
- The most prevalent minimum stay requirement in Unincorporated Santa Monica Mountains is 2 Nights, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.2%) caters to monthly stays (30+ nights) in Unincorporated Santa Monica Mountains, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.3% of Unincorporated Santa Monica Mountains hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.3% currently do.
- A 2-night minimum appears standard (37.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Unincorporated Santa Monica Mountains.
Unincorporated Santa Monica Mountains Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.4% of total
Super Strict 60 Days
1 listings
0.7% of total
Flexible
19 listings
12.8% of total
Moderate
37 listings
25% of total
Firm
37 listings
25% of total
Strict
52 listings
35.1% of total
Cancellation Policy Insights for Unincorporated Santa Monica Mountains
- The prevailing Airbnb cancellation policy trend in Unincorporated Santa Monica Mountains is Strict, used by 35.1% of listings.
- A majority (60.1%) of hosts in Unincorporated Santa Monica Mountains utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.1% market standard in Unincorporated Santa Monica Mountains.
- With 35.1% using Strict terms, this is a viable option in Unincorporated Santa Monica Mountains, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Unincorporated Santa Monica Mountains.
Unincorporated Santa Monica Mountains STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Unincorporated Santa Monica Mountains
- The overall average booking lead time for vacation rentals in Unincorporated Santa Monica Mountains is 42 days.
- Guests book furthest in advance for stays during June (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Unincorporated Santa Monica Mountains.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Unincorporated Santa Monica Mountains averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Unincorporated Santa Monica Mountains (2025)
Amenity Prevalence
Amenity Insights for Unincorporated Santa Monica Mountains
- Essential amenities in Unincorporated Santa Monica Mountains that guests expect include: Wifi, Smoke alarm, Hot water, Carbon monoxide alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Air conditioning, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Unincorporated Santa Monica Mountains: Wifi, Smoke alarm, Hot water, Carbon monoxide alarm, Free parking on premises, Heating.
- Prioritize adding missing essentials: Smoke alarm, Hot water, Carbon monoxide alarm, Free parking on premises, Heating.
- Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Unincorporated Santa Monica Mountains to stay competitive.
Unincorporated Santa Monica Mountains Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Unincorporated Santa Monica Mountains
- The typical guest profile for Airbnb in Unincorporated Santa Monica Mountains consists of primarily domestic travelers (88%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.6% of guests.
- Key international markets include United States (87.6%) and United Kingdom (2.9%).
- Top languages spoken are English (60.5%) followed by Spanish (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Unincorporated Santa Monica Mountains Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 383 | $8,393 | $1251.93 | 38% |
| Montecito | 147 | $7,537 | $855.60 | 45% |
| Newport Beach | 1,295 | $7,035 | $676.79 | 45% |
| Avalon | 219 | $6,437 | $647.37 | 38% |
| Toro Canyon | 38 | $6,424 | $720.65 | 41% |
| Rancho Santa Fe | 32 | $6,378 | $912.00 | 38% |
| Tenaja | 10 | $5,907 | $599.31 | 46% |
| Manhattan Beach | 275 | $5,848 | $512.78 | 50% |
| Santa Margarita Ranchos | 19 | $5,704 | $464.05 | 37% |
| Encinitas | 575 | $5,273 | $510.13 | 50% |