West Hollywood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in West Hollywood in 2025? Explore comprehensive Airbnb analytics for West Hollywood, California, United States to uncover income potential. This 2025 STR market report for West Hollywood, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 712 active listings.
Whether you're considering an Airbnb investment in West Hollywood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Hollywood Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Hollywood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Hollywood (2025)
Understanding the monthly revenue variations for Airbnb listings in West Hollywood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Hollywood is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Hollywood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,981+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,562 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,627 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,950, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Hollywood
West Hollywood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Hollywood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Hollywood:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Hollywood
Average Daily Rate (ADR) Airbnb Trends in West Hollywood (2025)
Effective short term rental pricing strategy in West Hollywood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Hollywood typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $643+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $349 or more.
- Typical properties (Median) charge around $218 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in West Hollywood
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Airbnb Seasonality Analysis & Trends in West Hollywood (2025)
Peak Season (July, June, May)
- Revenue averages $5,088 per month
- Occupancy rates average 52.1%
- Daily rates average $331
Shoulder Season
- Revenue averages $4,314 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $335
Low Season (January, February, September)
- Revenue drops to average $3,577 per month
- Occupancy decreases to average 46.2%
- Daily rates adjust to average $333
Seasonality Insights for West Hollywood
- The Airbnb seasonality in West Hollywood shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Hollywood's highest earning potential, with monthly revenues capable of climbing to $5,347, occupancy reaching a high of 59.0%, and ADRs peaking at $353.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,209, occupancy could drop to 40.9%, and ADRs may adjust down to $325.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Hollywood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Hollywood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Hollywood (2025)
Exploring the top neighborhoods for short-term rentals in West Hollywood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Norma Triangle | A vibrant neighborhood known for its LGBTQ+ friendly environment, lively nightlife, and close proximity to the famous Sunset Strip. Ideal for those seeking entertainment and nightlife experiences. | Sunset Strip, The Abbey Food & Bar, Peppermint Nightclub, West Hollywood Park, Legendary nightlife venues |
| Sunset Strip | One of the most famous streets in Los Angeles, known for its nightlife, music venues, and restaurants. Popular among tourists and locals alike, making it a prime area for short-term rentals. | The Roxy Theatre, Whisky a Go Go, Skybar, Sunset Plaza, Bars and Nightclubs |
| Beverly Hills Adjacent | A luxurious area that offers an upscale experience with access to high-end shopping, dining, and celebrity sightings. Attracts affluent travelers and those looking for a luxurious getaway. | Rodeo Drive, Greystone Mansion, Beverly Gardens Park, Luxury Brand Boutiques, High-end restaurants |
| Santa Monica Boulevard | A key thoroughfare in West Hollywood, rich with restaurants, cafes, and shops. Attracts a diverse crowd and is central to West Hollywood's vibrant lifestyle. | The Troubadour, Delilah, Catch LA, WeHo Art Walk, The Viper Room |
| West Hollywood Hills | A tranquil area with stunning views of the city and luxurious hillside homes. Appeals to travelers seeking a more serene environment while still being close to the action. | Griffith Park, Runyon Canyon, Hollywood Sign, Views of Los Angeles, Hiking Trails |
| Melrose Avenue | Famous for its trendy shops, cafes, and vibrant street art. Popular among young tourists and those looking to immerse themselves in West Hollywood's fashion scene. | Melrose Trading Post, Café 101, Unique boutiques, Street art murals, Blended Smoothie Bars |
| La Cienega Boulevard | A bustling street that includes great dining options and accessibility to major attractions in West Hollywood. Great for visitors who want to explore a central location. | The Beverly Center, CHEERS, Fogo de Chão Brazilian Steakhouse, Cafe Bizou, West Hollywood Library |
| Plummer Park | A community space that includes recreational areas, gardens, and cultural events. Draws families and those looking to enjoy a park-like setting in the city. | Plummer Park Community Center, Outdoor concerts, Art classes, Nature trails and gardens, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in West Hollywood (2025)
Yes, West Hollywood, California, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Hollywood to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 45% licensed listings)
Top Performing Airbnb Properties in West Hollywood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Hollywoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A+ Location. Walk to Dine & Shop. Gated & Clean.
Entire Place • 5 bedrooms
Luxurious Mansion, in the Heart of WeHo/Bev Hills
Entire Place • 4 bedrooms
The Hills Villa-Pool,Sauna,Tennis Court,5*Location
Entire Place • 5 bedrooms
Gated Private Mount Olympus Villa | Pool & Spa
Entire Place • 4 bedrooms
Modern 3 Bed 4 Baths Masterpiece
Entire Place • 3 bedrooms
4BR Modern Villa w/ Tennis Court,Sauna,Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Hollywood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Hollywood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #468914943 | 92 | $3,751,317 | 6 | 0.00/5.0 |
| James | 26 | $1,167,456 | 646 | 4.43/5.0 |
| Sam | 30 | $982,564 | 900 | 4.77/5.0 |
| Ham Rentals | 6 | $535,970 | 236 | 4.92/5.0 |
| Raymond | 10 | $442,921 | 156 | 4.25/5.0 |
| Rachel | 8 | $411,297 | 152 | 2.83/5.0 |
| Robert | 8 | $379,305 | 216 | 4.81/5.0 |
| Larissa | 12 | $379,293 | 296 | 4.41/5.0 |
| Tony | 6 | $323,116 | 76 | 4.03/5.0 |
| GuestBerry | 6 | $303,074 | 161 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Hollywood.
Dive Deeper: Advanced West Hollywood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Hollywood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Hollywood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Hollywood
- The West Hollywood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 712 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Hollywood, Apartment/Condo properties are the most common (72.5%), reflecting the local real estate landscape.
- Houses represent a significant 18.1% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
West Hollywood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Hollywood
- The dominant room capacity in West Hollywood is 1 bedroom listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in West Hollywood, indicating a high concentration in these sizes.
West Hollywood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Hollywood
- The most common guest capacity trend in West Hollywood vacation rentals is listings accommodating 2 guests (24.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the West Hollywood STR market, accounting for 49.1% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Hollywood.
- On average, properties in West Hollywood are equipped to host 3.7 guests.
West Hollywood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Hollywood
- The most common availability pattern in West Hollywood falls within the 271-366 days range, representing 39.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in West Hollywood (28.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Hollywood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
200 listings
32.9% of total
2 Nights
128 listings
21.1% of total
3 Nights
20 listings
3.3% of total
4-6 Nights
20 listings
3.3% of total
7-29 Nights
16 listings
2.6% of total
30+ Nights
224 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in West Hollywood is 30+ Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.8%) caters to monthly stays (30+ nights) in West Hollywood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.8% of West Hollywood hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Hollywood.
West Hollywood Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
1 listings
0.2% of total
Refundable
2 listings
0.4% of total
Non-refundable
4 listings
0.9% of total
Flexible
99 listings
21.5% of total
Moderate
91 listings
19.8% of total
Firm
62 listings
13.5% of total
Strict
200 listings
43.5% of total
Cancellation Policy Insights for West Hollywood
- The prevailing Airbnb cancellation policy trend in West Hollywood is Strict, used by 43.5% of listings.
- A majority (57.0%) of hosts in West Hollywood utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.5% market standard in West Hollywood.
- With 43.5% using Strict terms, this is a viable option in West Hollywood, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in West Hollywood.
West Hollywood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Hollywood
- The overall average booking lead time for vacation rentals in West Hollywood is 36 days.
- Guests book furthest in advance for stays during June (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in West Hollywood.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these West Hollywood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Hollywood (2025)
Amenity Prevalence
Amenity Insights for West Hollywood
- Essential amenities in West Hollywood that guests expect include: Wifi, Smoke alarm, Air conditioning, Kitchen, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Hollywood: Wifi, Smoke alarm, Air conditioning, Kitchen, TV, Hot water.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning, Kitchen, TV, Hot water.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Hollywood to stay competitive.
West Hollywood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Hollywood
- The typical guest profile for Airbnb in West Hollywood consists of a mix of domestic (59%) and international guests, often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 58.8% of guests.
- Key international markets include United States (58.8%) and Canada (6.4%).
- Top languages spoken are English (54.5%) followed by Spanish (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Hollywood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malibu | 349 | $10,630 | $1197.34 | 42% |
| Montecito | 133 | $8,379 | $805.96 | 47% |
| Unincorporated Santa Monica Mountains | 152 | $7,297 | $646.35 | 46% |
| Newport Beach | 1,263 | $6,978 | $638.41 | 45% |
| Tenaja | 10 | $6,811 | $584.25 | 47% |
| Toro Canyon | 37 | $6,803 | $581.43 | 42% |
| Manhattan Beach | 230 | $6,766 | $492.47 | 52% |
| Rancho Santa Fe | 29 | $6,753 | $823.12 | 42% |
| Avalon | 216 | $6,558 | $624.27 | 38% |
| Santa Margarita Ranchos | 17 | $6,092 | $477.27 | 38% |