Willits Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Willits in 2025? Explore comprehensive Airbnb analytics for Willits, California, United States to uncover income potential. This 2025 STR market report for Willits, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Willits, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Willits Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Willits Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Willits (2025)
Understanding the monthly revenue variations for Airbnb listings in Willits is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willits is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willits across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,552+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,638 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,040, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willits
Willits Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Willits STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willits:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willits
Average Daily Rate (ADR) Airbnb Trends in Willits (2025)
Effective short term rental pricing strategy in Willits involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willits typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $390+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Willits
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Airbnb Seasonality Analysis & Trends in Willits (2025)
Peak Season (July, June, August)
- Revenue averages $3,398 per month
- Occupancy rates average 53.4%
- Daily rates average $183
Shoulder Season
- Revenue averages $2,562 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $185
Low Season (January, October, November)
- Revenue drops to average $1,712 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $181
Seasonality Insights for Willits
- The Airbnb seasonality in Willits shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Willits's highest earning potential, with monthly revenues capable of climbing to $3,673, occupancy reaching a high of 57.7%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,416, occupancy could drop to 25.1%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Willits.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Willits seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Willits (2025)
Exploring the top neighborhoods for short-term rentals in Willits? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Willits Downtown | The heart of Willits, offering charming shops, local cafes, and a sense of community. Great for visitors wanting to experience local culture and events. | Willits Community Theatre, Mendocino County Museum, local eateries, Willits Farmers Market, shopping boutiques |
| Lake Willits | A scenic area surrounding the lake, perfect for nature lovers and those looking to enjoy outdoor activities like fishing and hiking. Ideal for families and outdoor enthusiasts. | Lake Willits, Willits Park, hiking trails, bird watching, picnic areas |
| Mendocino National Forest | Located nearby, this vast forest offers countless outdoor adventures and natural beauty. Great for those who enjoy camping, hiking, and wildlife viewing. | hiking trails, campgrounds, nature viewing, off-road biking, fishing spots |
| Little Lake Valley | Known for its beautiful landscapes and agricultural fields, this area attracts visitors who appreciate rural charm and outdoor activities. | local farms, scenic views, hiking paths, bird watching, agritourism opportunities |
| Gualala River | A picturesque area offering river activities and access to stunning views. Suitable for water sports enthusiasts and those wanting a peaceful retreat. | Gualala River, kayaking, fishing, picnic areas, hiking trails |
| Redwood National and State Parks | A bit further out, famous for towering redwoods and breathtaking natural beauty. Great for tourists seeking unique natural experiences. | tallest trees in the world, scenic drives, hiking trails, nature photography, camping opportunities |
| Ancient Redwood Forests | Surrounding Willits, these forests provide a majestic backdrop and are great for nature retreats, appeals strongly to eco-tourists. | easy hiking trails, guided walks, nature tours, park ranger programs, wildlife observation |
| Willits Historic District | A charming historic area with preserved buildings and a rich history, perfect for those interested in the culture and history of the region. | historic architecture, local art galleries, museums, cultural events, local festivals |
Understanding Airbnb License Requirements & STR Laws in Willits (2025)
While Willits, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Willits to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Willits (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willitsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Suite, Huge Wilderness View, Solar Ranch
Private Room • N/A
Stellar Jay Valley Oasis home-pool,hot tub,views!
Entire Place • 4 bedrooms
Rent a Private Park
Entire Place • 5 bedrooms
Downtown Comfort
Entire Place • 2 bedrooms
Redwood Glen Castle
Entire Place • 5 bedrooms
Quiet and secluded mountain house
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Willits (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Willits based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kitty & Creek | 1 | $75,012 | 373 | 4.99/5.0 |
| Ankur | 4 | $72,274 | 235 | 4.85/5.0 |
| Emir | 1 | $56,117 | 95 | 4.95/5.0 |
| Art | 1 | $52,837 | 110 | 4.89/5.0 |
| Debbie | 1 | $47,134 | 26 | 4.92/5.0 |
| Diane | 1 | $36,382 | 34 | 4.94/5.0 |
| Host #33080784 | 1 | $29,042 | 79 | 4.86/5.0 |
| Kaireen | 1 | $27,621 | 189 | 4.74/5.0 |
| Jill | 1 | $23,269 | 97 | 4.97/5.0 |
| Tara | 1 | $17,945 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willits.
Dive Deeper: Advanced Willits STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willits. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillits Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willits
- The Willits Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.2% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Willits, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- The presence of 36.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 9.0%) offer potential for unique stay experiences.
Willits Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willits
- The dominant room capacity in Willits is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Willits, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Willits.
Willits Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willits
- The most common guest capacity trend in Willits vacation rentals is listings accommodating 4 guests (40.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Willits STR market, accounting for 68.2% of listings.
- 13.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willits.
- On average, properties in Willits are equipped to host 3.5 guests.
Willits Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willits
- The most common availability pattern in Willits falls within the 181-270 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Willits (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Willits Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
45.5% of total
2 Nights
6 listings
27.3% of total
3 Nights
3 listings
13.6% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Willits is 1 Night, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.8%) of the Willits Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.5% of Willits hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willits.
Willits Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
28.6% of total
Moderate
11 listings
52.4% of total
Firm
3 listings
14.3% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Willits
- The prevailing Airbnb cancellation policy trend in Willits is Moderate, used by 52.4% of listings.
- The market strongly favors guest-friendly terms, with 81.0% of listings offering Flexible or Moderate policies. This suggests guests in Willits may expect booking flexibility.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.4% market standard in Willits.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Willits.
Willits STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Willits
- The overall average booking lead time for vacation rentals in Willits is 44 days.
- Guests book furthest in advance for stays during June (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Willits.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Willits averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Willits (2025)
Amenity Prevalence
Amenity Insights for Willits
- Essential amenities in Willits that guests expect include: Essentials, Smoke alarm, Wifi, Coffee maker, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Free parking on premises, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willits: Essentials, Smoke alarm, Wifi, Coffee maker, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Shampoo or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willits to stay competitive.
Willits Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Willits
- The typical guest profile for Airbnb in Willits consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Canada (1.6%).
- Top languages spoken are English (66.9%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and California.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Willits Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.73 | 38% |
| Irish Beach | 41 | $6,736 | $392.93 | 56% |
| Healdsburg | 195 | $6,659 | $670.51 | 41% |
| Bodega Bay | 200 | $6,450 | $519.90 | 44% |