Winchester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Winchester in 2025? Explore comprehensive Airbnb analytics for Winchester, California, United States to uncover income potential. This 2025 STR market report for Winchester, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.

Whether you're considering an Airbnb investment in Winchester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Winchester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Winchester Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$201
The average rental revenue earned for an occupied room per day in Winchester.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$31,415
Typical annual income for an Airbnb listing in Winchester. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
22.5%
Strong growth (22.5%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Winchester.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Winchester.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
59
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Winchester (2025)

Understanding the monthly revenue variations for Airbnb listings in Winchester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Winchester is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Winchester across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,612+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,026 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,500 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $764, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Winchester

Winchester Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Winchester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Winchester:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Winchester

Average Daily Rate (ADR) Airbnb Trends in Winchester (2025)

Effective short term rental pricing strategy in Winchester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Winchester typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $420+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $289 or more.
  • Typical properties (Median) charge around $109 per night.
  • Entry-level properties (Bottom 25%) earn around $57 per night.

Average Daily Rate (ADR) Trend by Month in Winchester

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Airbnb Seasonality Analysis & Trends in Winchester (2025)

Peak Season (June, May, April)
  • Revenue averages $4,507 per month
  • Occupancy rates average 43.9%
  • Daily rates average $190
Shoulder Season
  • Revenue averages $3,326 per month
  • Occupancy maintains around 44.1%
  • Daily rates hold near $201
Low Season (January, February, September)
  • Revenue drops to average $2,430 per month
  • Occupancy decreases to average 38.3%
  • Daily rates adjust to average $195

Seasonality Insights for Winchester

  • The Airbnb seasonality in Winchester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Winchester's highest earning potential, with monthly revenues capable of climbing to $4,939, occupancy reaching a high of 54.0%, and ADRs peaking at $224.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,327, occupancy could drop to 31.6%, and ADRs may adjust down to $183.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Winchester.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Winchester seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Winchester (2025)

Exploring the top neighborhoods for short-term rentals in Winchester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Old Town
Charming and historic area with vintage buildings and unique shops. This neighborhood attracts tourists interested in local history and culture.
Old Town Winchester, Winchester Historic District, George Washington's Office Museum, Handley Regional Library, The Museum of the Shenandoah Valley
Winchester Gateway
A growing area with modern developments and easy access to amenities. Ideal for families and business travelers looking for convenience.
Winchester Medical Center, Apple Blossom Mall, local dining options, park facilities
Shenandoah University
Home to the university, this area attracts students, faculty, and families. Perfect for short-term rentals targeting the academic community.
Shenandoah University, James R. Wilkins, Jr. Athletics & Events Center, local coffee shops
Apple Hill
Known for its scenic views and orchards, this rural area attracts visitors looking for a countryside experience and outdoor activities.
Apple Hill Orchards, Shenandoah National Park, local wineries, hiking trails
The Meadows
A quiet, residential area popular among families. Offers proximity to parks and schools, suitable for longer stays.
Meadow Park, local community events, family-friendly restaurants
North Winchester
Up-and-coming neighborhood with lower property prices. Continues to attract more visitors looking for value in their stays.
local shopping centers, parks, community activities
Downtown Winchester
Bustling urban area with restaurants, shops, and nightlife. Attractive for visitors who want to stay in the heart of the city.
Historic Old Town Mall, local dining and nightlife, the locus of cultural events
Valley Avenue
Commercial strip with a variety of shopping and dining options. Attracts visitors for convenience and accessibility.
local retail stores, restaurants, entertainment venues

Understanding Airbnb License Requirements & STR Laws in Winchester (2025)

While Winchester, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Winchester to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Winchester (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Winchesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Retro Ranch-10bd-Pool-Hot Tub-Games-Pickleball

Retro Ranch-10bd-Pool-Hot Tub-Games-Pickleball

Entire Place • 10 bedrooms

$248,963
Revenue
38.8%
Occupancy
$1273.99
Daily Rate
Sip and Swim Minutes From Temecula's Wine Country

Sip and Swim Minutes From Temecula's Wine Country

Entire Place • 5 bedrooms

$136,384
Revenue
66.7%
Occupancy
$489.17
Daily Rate
Temecula Wine Country Oasis Experience/Game Room

Temecula Wine Country Oasis Experience/Game Room

Entire Place • 5 bedrooms

$104,751
Revenue
46.2%
Occupancy
$594.28
Daily Rate
Stunning Temecula Wine Country Oasis|Pool|Gameroom

Stunning Temecula Wine Country Oasis|Pool|Gameroom

Entire Place • 4 bedrooms

$101,132
Revenue
61.5%
Occupancy
$388.33
Daily Rate
Temecula Area Wine Country Oasis w/ Pool & Spa!

Temecula Area Wine Country Oasis w/ Pool & Spa!

Entire Place • 4 bedrooms

$94,481
Revenue
59.8%
Occupancy
$387.51
Daily Rate
Temecula Valley Retreat

Temecula Valley Retreat

Entire Place • 4 bedrooms

$93,573
Revenue
79.4%
Occupancy
$295.40
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Winchester (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Winchester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sam2$339,978344.97/5.0
Chris3$261,8961414.95/5.0
SunnyDays3$200,472444.69/5.0
Edgar1$104,751844.90/5.0
DreamCations1$101,132764.93/5.0
Evolve1$94,481295.00/5.0
Eva1$93,5732634.98/5.0
Yankee9$69,7813704.91/5.0
Eric & Neda1$69,678664.94/5.0
Elyse1$60,426164.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Winchester.

Dive Deeper: Advanced Winchester STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Winchester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Winchester Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Winchester

  • The Winchester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.3% of the 59 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 40.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Winchester, House properties are the most common (69.5%), reflecting the local real estate landscape.
  • Houses represent a significant 69.5% portion, catering likely to families or larger groups.
  • The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, apartment/condo, unique stays (combined 6.8%) offer potential for unique stay experiences.

Winchester Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Winchester

  • The dominant room capacity in Winchester is 1 bedroom listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 52.5% of the active Airbnb listings in Winchester, indicating a high concentration in these sizes.
  • A significant 33.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Winchester.

Winchester Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Winchester

  • The most common guest capacity trend in Winchester vacation rentals is listings accommodating 8+ guests (33.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Winchester STR market, accounting for 57.6% of listings.
  • 35.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Winchester.
  • On average, properties in Winchester are equipped to host 3.8 guests.

Winchester Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Winchester

  • The most common availability pattern in Winchester falls within the 181-270 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Winchester (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 25.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Winchester Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.5%)

1 Night

19 listings

36.5% of total

2 Nights (23.1%)

2 Nights

12 listings

23.1% of total

4-6 Nights (1.9%)

4-6 Nights

1 listings

1.9% of total

7-29 Nights (5.8%)

7-29 Nights

3 listings

5.8% of total

30+ Nights (32.7%)

30+ Nights

17 listings

32.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Winchester is 1 Night, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (32.7%) caters to monthly stays (30+ nights) in Winchester, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36.5% of Winchester hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 32.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Winchester.

Winchester Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (10.2%)

Super Strict 60 Days

5 listings

10.2% of total

Flexible (10.2%)

Flexible

5 listings

10.2% of total

Moderate (36.7%)

Moderate

18 listings

36.7% of total

Firm (30.6%)

Firm

15 listings

30.6% of total

Strict (12.2%)

Strict

6 listings

12.2% of total

Cancellation Policy Insights for Winchester

  • The prevailing Airbnb cancellation policy trend in Winchester is Moderate, used by 36.7% of listings.
  • There's a relatively balanced mix between guest-friendly (46.9%) and stricter (42.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 36.7% market standard in Winchester.
  • Using a Strict policy might deter some guests, as only 12.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Winchester.

Winchester STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Winchester

  • The overall average booking lead time for vacation rentals in Winchester is 33 days.
  • Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Winchester.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Winchester averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Winchester (2025)

Amenity Prevalence

Amenity Insights for Winchester

  • Essential amenities in Winchester that guests expect include: Smoke alarm, Air conditioning, Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Winchester: Smoke alarm, Air conditioning, Wifi, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Essentials or Carbon monoxide alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Winchester to stay competitive.

Winchester Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Winchester

  • The typical guest profile for Airbnb in Winchester consists of primarily domestic travelers (96%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.1% of guests.
  • Key international markets include United States (96.1%) and United Kingdom (0.8%).
  • Top languages spoken are English (61.6%) followed by Spanish (23.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Los Angeles and San Diego.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Winchester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Malibu349$10,630$1197.3442%
Rancho San Diego26$8,486$514.8053%
Thousand Palms32$8,286$679.7342%
GlenOak Hills37$7,383$604.1640%
Unincorporated Santa Monica Mountains152$7,297$646.3546%
Del Mar114$7,107$617.5449%
Newport Beach1,263$6,978$638.4145%
Tenaja10$6,811$584.2547%
Manhattan Beach230$6,766$492.4752%
Rancho Santa Fe29$6,753$823.1242%

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