Farmington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Capitol Planning Region, United States
Is Airbnb profitable in Farmington in 2025? Explore comprehensive Airbnb analytics for Farmington, Capitol Planning Region, United States to uncover income potential. This 2025 STR market report for Farmington, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Farmington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Farmington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Farmington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Farmington (2025)
Understanding the monthly revenue variations for Airbnb listings in Farmington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Farmington is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Farmington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,987+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,898 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,342 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,769, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Farmington
Farmington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Farmington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Farmington:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Farmington
Average Daily Rate (ADR) Airbnb Trends in Farmington (2025)
Effective short term rental pricing strategy in Farmington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Farmington typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $470+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $348 or more.
- Typical properties (Median) charge around $232 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Farmington
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Airbnb Seasonality Analysis & Trends in Farmington (2025)
Peak Season (July, August, June)
- Revenue averages $5,611 per month
- Occupancy rates average 56.1%
- Daily rates average $285
Shoulder Season
- Revenue averages $3,915 per month
- Occupancy maintains around 40.7%
- Daily rates hold near $261
Low Season (February, March, April)
- Revenue drops to average $2,383 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $239
Seasonality Insights for Farmington
- The Airbnb seasonality in Farmington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Farmington's highest earning potential, with monthly revenues capable of climbing to $7,049, occupancy reaching a high of 66.7%, and ADRs peaking at $300.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,781, occupancy could drop to 21.5%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Farmington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Farmington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Farmington (2025)
Exploring the top neighborhoods for short-term rentals in Farmington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Farmington | The heart of Farmington, known for its vibrant community events and proximity to local businesses. Ideal for guests looking to explore city life and enjoy local dining and entertainment. | Farmington Civic Center, Three Rivers Brewery, Farmington Museum, Navajo Lake State Park, Pinon Hills Golf Course |
| Animas Valley | A scenic area with a blend of outdoor recreation and peaceful surroundings. Popular for guests seeking a serene getaway with access to hiking, fishing, and nature activities. | Animas River, San Juan Mountains, Fishing spots, Hiking trails, Picnic areas |
| Sunrise Estates | A family-friendly neighborhood with spacious homes and easy access to schools and parks. Perfect for families traveling with kids. | Sunrise Park, Local schools, Family restaurants, Grocery stores, Community events |
| Brookside Park | This area offers a mix of residential comfort and recreational opportunities, attracting visitors looking for a quiet yet accessible neighborhood, ideal for families and groups. | Brookside Park, Local trails, Community events, Family-friendly shops, Close to downtown |
| Farmington Lake | A picturesque area perfect for those who love water activities and the outdoors. Ideal for visitors seeking recreation and relaxation by the water. | Farmington Lake, Water sports, Picnic areas, Fishing locations, Nature trails |
| East Farmington | Known for its value and affordability, East Farmington is attractive to budget-conscious travelers looking for access to amenities without the downtown price tag. | Local dining options, Shopping centers, Parks, Easy access to main roads, Community events |
| North Farmington | A growing area with new developments and a mix of old and new homes, appealing to younger couples and professionals looking for modern amenities. | Local cafes, Shopping areas, Parks, Farmington High School, Cultural activities |
| Tudor Village | This charming neighborhood features beautiful homes and a tight-knit community feel, making it a great option for guests wanting a unique local experience. | Local shops, Cafes, Community parks, Cultural activities, Shopping |
Understanding Airbnb License Requirements & STR Laws in Farmington (2025)
While Farmington, Capitol Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Farmington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Farmington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Farmingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Moose Lodge @ Clatter Ridge Farm
Entire Place • 4 bedrooms
Water front home with lake amenities
Entire Place • 4 bedrooms
Large Historic Farmington Home
Entire Place • 5 bedrooms
The Cottage at Apple Hill
Entire Place • 1 bedroom
5•Star Fave CapeCodStyle Gem with Bedroom on Main
Entire Place • 3 bedrooms
Lake Escape: Lake Cottage Charm, Lake Front, AC
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Farmington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Farmington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bobbie | 1 | $80,288 | 115 | 4.99/5.0 |
| Chelsea | 1 | $71,832 | 59 | 5.00/5.0 |
| Lisa | 1 | $62,919 | 94 | 4.74/5.0 |
| Karen | 1 | $55,528 | 48 | 5.00/5.0 |
| Chana | 1 | $53,682 | 112 | 4.90/5.0 |
| Tracie | 1 | $46,419 | 72 | 4.99/5.0 |
| Ajay | 1 | $42,817 | 33 | 4.79/5.0 |
| Stuart | 1 | $38,544 | 65 | 4.91/5.0 |
| Carol | 1 | $22,629 | 281 | 4.78/5.0 |
| Selamsew | 1 | $21,378 | 31 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Farmington.
Dive Deeper: Advanced Farmington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Farmington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFarmington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Farmington
- The Farmington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Farmington, House properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 78.9% portion, catering likely to families or larger groups.
Farmington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Farmington
- The dominant room capacity in Farmington is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 52.6% of the active Airbnb listings in Farmington, indicating a high concentration in these sizes.
- A significant 63.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Farmington.
Farmington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Farmington
- The most common guest capacity trend in Farmington vacation rentals is listings accommodating 8+ guests (47.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Farmington STR market, accounting for 63.2% of listings.
- 57.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Farmington.
- On average, properties in Farmington are equipped to host 5.6 guests.
Farmington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Farmington
- The most common availability pattern in Farmington falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Farmington (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Farmington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10.5% of total
2 Nights
6 listings
31.6% of total
3 Nights
4 listings
21.1% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
2 listings
10.5% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Farmington is 2 Nights, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Farmington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.6% of Farmington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- A 2-night minimum appears standard (31.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Farmington.
Farmington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
10.5% of total
Moderate
2 listings
10.5% of total
Firm
8 listings
42.1% of total
Strict
7 listings
36.8% of total
Cancellation Policy Insights for Farmington
- The prevailing Airbnb cancellation policy trend in Farmington is Firm, used by 42.1% of listings.
- A majority (78.9%) of hosts in Farmington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.1% market standard in Farmington.
- With 36.8% using Strict terms, this is a viable option in Farmington, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Farmington.
Farmington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Farmington
- The overall average booking lead time for vacation rentals in Farmington is 43 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Farmington.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Farmington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Farmington (2025)
Amenity Prevalence
Amenity Insights for Farmington
- Essential amenities in Farmington that guests expect include: Air conditioning, Free parking on premises, Dryer, Washer, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Dishes and silverware, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Farmington: Air conditioning, Free parking on premises, Dryer, Washer, Heating, Wifi.
- Consider adding popular differentiators like Fire extinguisher or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Farmington to stay competitive.
Farmington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Farmington
- The typical guest profile for Airbnb in Farmington consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.2% of guests.
- Key international markets include United States (90.2%) and Germany (1.2%).
- Top languages spoken are English (66.7%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Farmington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Ancram | 22 | $5,888 | $536.80 | 37% |
| North Andover | 12 | $5,779 | $461.71 | 46% |
| Wellesley | 19 | $5,685 | $572.19 | 50% |
| Town of East Hampton | 1,356 | $5,671 | $1004.73 | 33% |
| Middletown | 391 | $5,632 | $571.20 | 44% |
| Winchendon | 12 | $5,537 | $388.94 | 45% |
| Town of Southampton | 1,231 | $5,480 | $1006.76 | 32% |
| New Shoreham | 114 | $5,392 | $649.13 | 43% |
| Town of Stillwater | 54 | $5,366 | $588.19 | 41% |
| Monmouth Beach | 13 | $5,091 | $669.80 | 39% |