Southington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Capitol Planning Region, United States
Is Airbnb profitable in Southington in 2025? Explore comprehensive Airbnb analytics for Southington, Capitol Planning Region, United States to uncover income potential. This 2025 STR market report for Southington, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Southington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southington (2025)
Understanding the monthly revenue variations for Airbnb listings in Southington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southington is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,761+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,248 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,128 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,626, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southington
Southington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southington:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southington
Average Daily Rate (ADR) Airbnb Trends in Southington (2025)
Effective short term rental pricing strategy in Southington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southington typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Southington
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Airbnb Seasonality Analysis & Trends in Southington (2025)
Peak Season (August, July, May)
- Revenue averages $4,836 per month
- Occupancy rates average 57.9%
- Daily rates average $194
Shoulder Season
- Revenue averages $3,509 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $174
Low Season (January, March, April)
- Revenue drops to average $2,377 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $166
Seasonality Insights for Southington
- The Airbnb seasonality in Southington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southington's highest earning potential, with monthly revenues capable of climbing to $5,160, occupancy reaching a high of 61.7%, and ADRs peaking at $235.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,178, occupancy could drop to 36.8%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southington (2025)
Exploring the top neighborhoods for short-term rentals in Southington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Southington | A vibrant center of the town with local shops, restaurants, and community events. Ideal for visitors looking to experience local culture and cuisine. | Southington Town Green, Relaxation Park, The Calendar House, Southington Historical Society, Local dining options |
| Lake Compounce | Home to America’s oldest continuously operating amusement park, attracting families and thrill-seekers. A prime location for short-term rentals, especially in summer. | Lake Compounce Amusement Park, Lake Compounce Beach, Parker Dam, Hiking trails, Picnic areas |
| Hungry Hill | A family-friendly neighborhood known for its parks and recreation facilities, perfect for young families and outdoor enthusiasts. | Cemetery of the Holy Ghost, Hungry Hill Park, Nearby hiking trails, Local markets, Family-friendly dining |
| Southington's Historic District | Rich in history with charming architecture and a close-knit community vibe, attracting tourists interested in history and local culture. | Southington's historic buildings, Local museums, Walking tours, Farmers market, Unique shops |
| Plantsville | A quaint village in Southington with a small-town feel, ideal for those looking to experience a slower pace of life, with a strong sense of community. | Plantsville Village Historic District, Local parks, Walking paths, Small cafes, Nearby shopping |
| South End | A quieter residential area offering an authentic local experience. Great for business travelers seeking peace while still being close to activities. | Parks, Local restaurants, Shopping centers, Cultural events, Community gatherings |
| West Southington | Known for its suburban charm and close proximity to outdoor activities, it's suitable for families and nature lovers. | Nearby hiking trails, Local parks, Fishing spots, Family-friendly activities, Community events |
| East Southington | Providing a suburban feel with easy access to outdoor activities and local amenities. Perfect for longer stays and family trips. | Nearby nature reserves, Local dining, Family activities, Shopping, Community events |
Understanding Airbnb License Requirements & STR Laws in Southington (2025)
While Southington, Capitol Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Southington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
#27- Luxury Collection
Entire Place • 5 bedrooms
#16 *A COZY GETAWAY* 4BED/3BATH HOME W/ FIRE PIT
Entire Place • 4 bedrooms
Connecticut Chalet - Private Pond, Firepit, Views!
Entire Place • 3 bedrooms
#10 *THE ULTIMATE AIRBNB GETAWAY!*
Entire Place • 4 bedrooms
#25 *Massive* 5 BR in Downtown Southington*
Entire Place • 5 bedrooms
#23 *COMFORT & LUXURY* 3 BR/2 BA House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff | 9 | $403,026 | 1032 | 4.79/5.0 |
| Amanda | 1 | $70,665 | 118 | 4.95/5.0 |
| Mark | 2 | $52,462 | 104 | 4.89/5.0 |
| Jessica | 1 | $32,149 | 33 | 5.00/5.0 |
| Kristina | 1 | $24,753 | 20 | 4.95/5.0 |
| Renita G | 1 | $3,098 | 2 | Not Rated |
| Lori | 1 | $2,949 | 4 | 5.00/5.0 |
| David | 2 | $1,027 | 10 | 5.00/5.0 |
| A Lucy | 1 | $565 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southington.
Dive Deeper: Advanced Southington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southington
- The Southington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southington, House properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 84.2% portion, catering likely to families or larger groups.
Southington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southington
- The dominant room capacity in Southington is 3 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 47.4% of the active Airbnb listings in Southington, indicating a high concentration in these sizes.
- A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southington.
Southington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southington
- The most common guest capacity trend in Southington vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Southington STR market, accounting for 52.7% of listings.
- 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southington.
- On average, properties in Southington are equipped to host 4.8 guests.
Southington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southington
- The most common availability pattern in Southington falls within the 271-366 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Southington (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
16.7% of total
2 Nights
2 listings
11.1% of total
3 Nights
2 listings
11.1% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
10 listings
55.6% of total
Key Insights
- The most prevalent minimum stay requirement in Southington is 30+ Nights, adopted by 55.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55.6%) caters to monthly stays (30+ nights) in Southington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55.6% of Southington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 55.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southington.
Southington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15.8% of total
Moderate
5 listings
26.3% of total
Firm
3 listings
15.8% of total
Strict
8 listings
42.1% of total
Cancellation Policy Insights for Southington
- The prevailing Airbnb cancellation policy trend in Southington is Strict, used by 42.1% of listings.
- A majority (57.9%) of hosts in Southington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Southington.
- With 42.1% using Strict terms, this is a viable option in Southington, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Southington.
Southington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southington
- The overall average booking lead time for vacation rentals in Southington is 28 days.
- Guests book furthest in advance for stays during October (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Southington.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Southington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southington (2025)
Amenity data is currently unavailable for Southington.
Southington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southington
- The typical guest profile for Airbnb in Southington consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.9% of guests.
- Key international markets include United States (93.9%) and Canada (1.7%).
- Top languages spoken are English (74.7%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of East Hampton | 1,521 | $5,367 | $966.20 | 37% |
| Town of Ancram | 23 | $5,246 | $503.98 | 43% |
| North Andover | 11 | $5,224 | $378.31 | 51% |
| Brookfield | 13 | $5,212 | $526.82 | 50% |
| Milford | 14 | $5,188 | $462.54 | 57% |
| Town of Southampton | 1,412 | $5,166 | $968.43 | 35% |
| Town of Pleasant Valley | 31 | $5,084 | $520.59 | 40% |
| Town of Putnam Valley | 52 | $4,942 | $413.58 | 47% |
| Sunderland | 10 | $4,904 | $400.58 | 54% |
| New Shoreham | 113 | $4,867 | $613.50 | 45% |