Johnstown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States
Is Airbnb profitable in Johnstown in 2025? Explore comprehensive Airbnb analytics for Johnstown, Colorado, United States to uncover income potential. This 2025 STR market report for Johnstown, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Johnstown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Johnstown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Johnstown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Johnstown (2025)
Understanding the monthly revenue variations for Airbnb listings in Johnstown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johnstown is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johnstown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,057+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,887 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,918 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,162, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johnstown
Johnstown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Johnstown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johnstown:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johnstown
Average Daily Rate (ADR) Airbnb Trends in Johnstown (2025)
Effective short term rental pricing strategy in Johnstown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johnstown typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Johnstown
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Airbnb Seasonality Analysis & Trends in Johnstown (2025)
Peak Season (July, March, August)
- Revenue averages $2,764 per month
- Occupancy rates average 57.0%
- Daily rates average $164
Shoulder Season
- Revenue averages $2,243 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $151
Low Season (February, November, December)
- Revenue drops to average $1,424 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $131
Seasonality Insights for Johnstown
- The Airbnb seasonality in Johnstown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Johnstown's highest earning potential, with monthly revenues capable of climbing to $3,125, occupancy reaching a high of 66.7%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,292, occupancy could drop to 28.6%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Johnstown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Johnstown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Johnstown (2025)
Exploring the top neighborhoods for short-term rentals in Johnstown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Johnstown | The heart of Johnstown, featuring local shops, restaurants, and access to community events. It's a focal point for visitors looking to experience local culture and activities. | Johnstown Plaza, Johnstown Historical Society, Riverside Park, Parks and Recreation Community Center |
| Johnstown Milliken | A fast-growing area with new amenities and residential developments, appealing to families and travelers looking for spacious accommodations. | Milliken Park, Johnstown Historical Society, local dining options, new shopping centers |
| Riverside | Located near the Cache la Poudre River, this area offers natural beauty and outdoor activities, appealing to nature lovers and adventure seekers. | Cache la Poudre River, outdoor parks, fishing and kayaking spots, trails and hiking options |
| Carter Lake | A popular recreational area with a lake that attracts visitors for boating, fishing, and camping, ideal for weekend getaways. | Carter Lake Reservoir, fishing and boating, Hiking trails, Campgrounds |
| Windsor | Neighboring town with a charming downtown area and access to Lake Windsor. It’s growing and attracts tourists from nearby areas. | Lake Windsor, Boardwalk Park, Windsor History Museum, local breweries |
| Lake Mountain Park | Situated near scenic spots and hiking trails, this area is perfect for vacationers wanting a mix of relaxation and adventure. | hiking trails, nature reserves, picnic areas, scenic lookout points |
| Berthoud | A historic town nearby with quaint shops and an artistic community. It's a great spot for tourists looking to explore the little-known gems of Colorado. | Downtown Berthoud, local art galleries, Berthoud Historical Society, Twin Peaks Golf Course |
| Longmont | A vibrant city nearby known for its breweries, arts scene, and culinary options. It's an attractive location for urban travelers. | Longmont Museum and Cultural Center, Main Street Historic District, local breweries and coffee shops, botanic gardens |
Understanding Airbnb License Requirements & STR Laws in Johnstown (2025)
While Johnstown, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Johnstown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Johnstown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johnstownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunset Mountain View
Entire Place • 5 bedrooms
Spacious townhome in small town Johnstown
Entire Place • 2 bedrooms
Comfort and Quality
Entire Place • 4 bedrooms
Country Living Close to Everything!
Entire Place • 3 bedrooms
Great Garden Level Apartment with Mountain Views
Entire Place • 2 bedrooms
Northern Colorado gem with great mountain views
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Johnstown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Johnstown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paige | 1 | $43,472 | 83 | 4.88/5.0 |
| Yariela | 1 | $33,156 | 45 | 5.00/5.0 |
| Kelly | 1 | $32,739 | 59 | 4.80/5.0 |
| Dan | 1 | $29,468 | 25 | 4.92/5.0 |
| Joshua | 2 | $27,883 | 130 | 4.93/5.0 |
| Carolyn | 1 | $25,038 | 64 | 5.00/5.0 |
| Dianne | 1 | $21,717 | 42 | 4.88/5.0 |
| Matt | 1 | $20,672 | 3 | 5.00/5.0 |
| Chris | 1 | $20,040 | 7 | 5.00/5.0 |
| Michael Allen | 1 | $17,762 | 119 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johnstown.
Dive Deeper: Advanced Johnstown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johnstown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohnstown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johnstown
- The Johnstown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Johnstown, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
Johnstown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johnstown
- The dominant room capacity in Johnstown is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Johnstown, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Johnstown.
Johnstown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johnstown
- The most common guest capacity trend in Johnstown vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Johnstown STR market, accounting for 60.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johnstown.
- On average, properties in Johnstown are equipped to host 4.4 guests.
Johnstown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johnstown
- The most common availability pattern in Johnstown falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Johnstown (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Johnstown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
30% of total
2 Nights
4 listings
20% of total
3 Nights
4 listings
20% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Johnstown is 1 Night, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Johnstown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30% of Johnstown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johnstown.
Johnstown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
42.1% of total
Moderate
5 listings
26.3% of total
Firm
3 listings
15.8% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Johnstown
- The prevailing Airbnb cancellation policy trend in Johnstown is Flexible, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (68.4%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.1% market standard in Johnstown.
- Regularly review your cancellation policy against competitors and market demand shifts in Johnstown.
Johnstown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Johnstown
- The overall average booking lead time for vacation rentals in Johnstown is 37 days.
- Guests book furthest in advance for stays during July (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Johnstown.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Johnstown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Johnstown (2025)
Amenity Prevalence
Amenity Insights for Johnstown
- Essential amenities in Johnstown that guests expect include: Free parking on premises, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Carbon monoxide alarm, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johnstown: Free parking on premises, Heating, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Heating, Smoke alarm.
- Consider adding popular differentiators like Wifi or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johnstown to stay competitive.
Johnstown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Johnstown
- The typical guest profile for Airbnb in Johnstown consists of primarily domestic travelers (94%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and United Kingdom (1.6%).
- Top languages spoken are English (73.1%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Frederick.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Johnstown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grand County | 13 | $6,035 | $552.54 | 46% |
| Indian Hills | 12 | $5,330 | $323.96 | 52% |
| Black Hawk | 127 | $5,017 | $316.44 | 54% |
| Aspen Park | 14 | $4,539 | $388.94 | 43% |
| Estes Park | 1,250 | $4,196 | $354.86 | 44% |
| Golden | 269 | $4,173 | $299.28 | 54% |
| Woodmoor | 46 | $4,143 | $336.15 | 45% |
| Idaho Springs | 167 | $4,083 | $282.94 | 49% |
| Bailey | 133 | $4,040 | $291.25 | 51% |
| Conifer | 45 | $3,986 | $324.45 | 45% |