Ouray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States
Is Airbnb profitable in Ouray in 2025? Explore comprehensive Airbnb analytics for Ouray, Colorado, United States to uncover income potential. This 2025 STR market report for Ouray, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 163 active listings.
Whether you're considering an Airbnb investment in Ouray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ouray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ouray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ouray (2025)
Understanding the monthly revenue variations for Airbnb listings in Ouray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ouray is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ouray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,272+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,292 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,099 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,767, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ouray
Ouray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ouray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ouray:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ouray
Average Daily Rate (ADR) Airbnb Trends in Ouray (2025)
Effective short term rental pricing strategy in Ouray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ouray typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $530+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $399 or more.
- Typical properties (Median) charge around $291 per night.
- Entry-level properties (Bottom 25%) earn around $195 per night.
Average Daily Rate (ADR) Trend by Month in Ouray
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Airbnb Seasonality Analysis & Trends in Ouray (2025)
Peak Season (July, August, September)
- Revenue averages $8,258 per month
- Occupancy rates average 70.7%
- Daily rates average $368
Shoulder Season
- Revenue averages $4,428 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $317
Low Season (February, March, November)
- Revenue drops to average $2,731 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $297
Seasonality Insights for Ouray
- The Airbnb seasonality in Ouray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ouray's highest earning potential, with monthly revenues capable of climbing to $9,910, occupancy reaching a high of 79.0%, and ADRs peaking at $379.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,034, occupancy could drop to 26.2%, and ADRs may adjust down to $280.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ouray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ouray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ouray (2025)
Exploring the top neighborhoods for short-term rentals in Ouray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ouray | The charming heart of Ouray, filled with historic buildings and close to dining and shops. A popular destination for visitors seeking convenience and local culture. | Ouray County Historical Museum, Hot Springs, Twin Peaks Lodge and Hot Springs, Ouray Alchemist Museum, Main Street Shops |
| Ouray Hot Springs | A natural hot spring area that attracts tourists looking for relaxation and wellness. Ideal for creating wellness retreats or vacation rentals near the springs. | Ouray Hot Springs Pool, Box Canyon Falls Park, Orvis Hot Springs, Historic 4th of July Gold Mine |
| Uncompahgre National Forest | Surrounding nature offers breathtaking scenery, hiking, and outdoor adventure. Perfect for eco-tourism and outdoor enthusiasts. | Hiking Trails, Scenic Drives, Wildlife Viewing, Campsites, Winter Sports (Skiing, Snowshoeing) |
| Idarado Canyon | Beautiful canyon area known for outdoor activities and natural beauty. Great for visitors looking for unique mountain experiences. | Ice Park, Canyon Hiking Trails, Fishing Spots, Wildflower Viewing, Photography Opportunities |
| Red Mountain Pass | Another stunning natural landscape that draws tourists year-round for both winter sports and summer hiking and biking. | Scenic Overlooks, Mining Ghost Towns, Skiing, Mountain Biking Trails, Waterfalls |
| Ouray Ski Resort | A family-friendly ski resort that offers winter sports and activities. Ideal for attracting winter sports enthusiasts. | Skiing & Snowboarding, Snowshoeing, Winter Festivals, Scenic Chairlift Rides |
| Telluride | Although not in Ouray, Telluride is close and famous for its festivals and skiing. Many visitors to Ouray also explore Telluride, making it a lucrative area for Airbnb. | Telluride Ski Resort, Film Festival, Mountain Village, Scenic Gondola Ride, Historic Downtown Telluride |
| Camping and Cabins in the Wilderness | Offering unique outdoor accommodations in the stunning surroundings of the San Juan Mountains allows for a highly attractive retreat experience. | Camping Sites, Cabins for Rent, Star Gazing, Nature Trails, Fishing Rivers |
Understanding Airbnb License Requirements & STR Laws in Ouray (2025)
While Ouray, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ouray to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ouray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ouraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Camp Bird Retreat STR2023-083
Entire Place • 6 bedrooms
Ultra Modern Home- Close to Downtown- Hot Tub
Entire Place • 3 bedrooms
Lavish Ouray Downtown Getaway
Entire Place • 4 bedrooms
New Luxury Home in Heart of Ouray
Entire Place • 3 bedrooms
1890 Historic Ouray Manor
Entire Place • 7 bedrooms
Camp Bird 4-Bedroom Seasonal Rental
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ouray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ouray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacation Rental Collective | 46 | $2,183,270 | 960 | 4.37/5.0 |
| Laura | 12 | $929,849 | 529 | 4.89/5.0 |
| Amber | 24 | $890,364 | 2051 | 4.30/5.0 |
| Evolve | 11 | $655,473 | 473 | 4.36/5.0 |
| Amber | 8 | $311,378 | 1432 | 4.71/5.0 |
| Jennifer | 7 | $257,769 | 1913 | 4.86/5.0 |
| Alison | 4 | $250,828 | 153 | 4.79/5.0 |
| Liza | 4 | $235,772 | 157 | 4.96/5.0 |
| Jargal At ALPN Vacation | 4 | $232,287 | 263 | 4.85/5.0 |
| Cam And Emily | 3 | $214,534 | 500 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ouray.
Dive Deeper: Advanced Ouray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ouray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOuray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ouray
- The Ouray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 163 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ouray, House properties are the most common (36.8%), reflecting the local real estate landscape.
- Houses represent a significant 36.8% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.
Ouray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ouray
- The dominant room capacity in Ouray is 2 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.6% of the active Airbnb listings in Ouray, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ouray.
Ouray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ouray
- The most common guest capacity trend in Ouray vacation rentals is listings accommodating 4 guests (28.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ouray STR market, accounting for 53.4% of listings.
- 50.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ouray.
- On average, properties in Ouray are equipped to host 5.1 guests.
Ouray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ouray
- The most common availability pattern in Ouray falls within the 181-270 days range, representing 46.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ouray (47.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ouray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
9.5% of total
2 Nights
71 listings
44.9% of total
3 Nights
14 listings
8.9% of total
4-6 Nights
7 listings
4.4% of total
30+ Nights
51 listings
32.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ouray is 2 Nights, adopted by 44.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.3%) caters to monthly stays (30+ nights) in Ouray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.9% of Ouray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
- A 2-night minimum appears standard (44.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ouray.
Ouray Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
50 listings
33.1% of total
Flexible
11 listings
7.3% of total
Moderate
18 listings
11.9% of total
Firm
28 listings
18.5% of total
Strict
44 listings
29.1% of total
Cancellation Policy Insights for Ouray
- The prevailing Airbnb cancellation policy trend in Ouray is Super Strict 30 Days, used by 33.1% of listings.
- There's a relatively balanced mix between guest-friendly (19.2%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 33.1% market standard in Ouray.
- Regularly review your cancellation policy against competitors and market demand shifts in Ouray.
Ouray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ouray
- The overall average booking lead time for vacation rentals in Ouray is 65 days.
- Guests book furthest in advance for stays during July (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Ouray.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Ouray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ouray (2025)
Amenity Prevalence
Amenity Insights for Ouray
- Essential amenities in Ouray that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ouray: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ouray to stay competitive.
Ouray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ouray
- The typical guest profile for Airbnb in Ouray consists of primarily domestic travelers (98%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and United Kingdom (0.5%).
- Top languages spoken are English (75.9%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Colorado Springs.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ouray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aspen | 547 | $7,044 | $1057.50 | 37% |
| Blue River | 197 | $6,903 | $523.87 | 48% |
| El Jebel | 30 | $6,432 | $433.35 | 52% |
| Snowmass | 17 | $6,424 | $664.24 | 43% |
| Mountain Village | 337 | $5,942 | $959.33 | 32% |
| Crested Butte | 235 | $5,141 | $504.30 | 43% |
| Telluride | 586 | $4,908 | $616.61 | 38% |
| Glenwood Springs | 224 | $4,864 | $323.69 | 52% |
| Alma | 94 | $4,679 | $307.68 | 52% |
| Breckenridge | 2,916 | $4,679 | $461.80 | 41% |