Zuni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Colorado, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Zuni in 2025? Explore comprehensive Airbnb analytics for Zuni, Colorado, United States to uncover income potential. This 2025 STR market report for Zuni, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 132 active listings.

Whether you're considering an Airbnb investment in Zuni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zuni Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Zuni Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$255
The average rental revenue earned for an occupied room per day in Zuni.
Occupancy Rate(?)
55.2%
High demand. Good booking frequency.
Median Annual Revenue(?)
$47,279
Typical annual income for an Airbnb listing in Zuni. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
31.8%
Strong growth (31.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Zuni.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Zuni.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
132
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Zuni (2025)

Understanding the monthly revenue variations for Airbnb listings in Zuni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zuni is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zuni across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,544+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,027 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,602 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,211, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Zuni

Zuni Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Zuni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zuni:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 59%.
  • Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Zuni

Average Daily Rate (ADR) Airbnb Trends in Zuni (2025)

Effective short term rental pricing strategy in Zuni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zuni typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $470+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $300 or more.
  • Typical properties (Median) charge around $200 per night.
  • Entry-level properties (Bottom 25%) earn around $129 per night.

Average Daily Rate (ADR) Trend by Month in Zuni

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Airbnb Seasonality Analysis & Trends in Zuni (2025)

Peak Season (July, June, August)
  • Revenue averages $6,304 per month
  • Occupancy rates average 67.5%
  • Daily rates average $266
Shoulder Season
  • Revenue averages $4,627 per month
  • Occupancy maintains around 53.9%
  • Daily rates hold near $246
Low Season (January, February, March)
  • Revenue drops to average $3,262 per month
  • Occupancy decreases to average 46.5%
  • Daily rates adjust to average $224

Seasonality Insights for Zuni

  • The Airbnb seasonality in Zuni shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Zuni's highest earning potential, with monthly revenues capable of climbing to $6,615, occupancy reaching a high of 71.5%, and ADRs peaking at $272.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,934, occupancy could drop to 43.3%, and ADRs may adjust down to $219.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zuni.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Zuni seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Zuni (2025)

Exploring the top neighborhoods for short-term rentals in Zuni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Zuni Mountain Area
Scenic mountain views and close proximity to outdoor activities such as hiking, skiing, and mountain biking. Ideal for nature enthusiasts looking for a peaceful retreat.
Zuni Mountains, Bluewater Lake State Park, Petrified Forest, El Malpais National Monument, Cibola National Forest
Zuni Pueblo
Rich in Native American culture and history, offering a unique experience for guests interested in local traditions and arts. Great for cultural tourism.
Zuni Cultural Center, Zuni Pueblo Art, Zuni Ceremonial Dances, Pueblo Heritage Center
Historic Route 66
Famous road with a mix of history and nostalgia, attracting road trip travelers and tourists wanting to explore the legacy of Route 66.
Route 66 Museum, Historic Sites along Route 66, Local Diners and Shops
Acoma Sky City
Home to one of the oldest continuously inhabited communities in North America, providing breathtaking views and cultural experiences.
Acoma Pueblo, Sky City Cultural Center, Guided Tours of Sky City
Grants
Nearby town with amenities, restaurants, and access to the outdoors. A convenient location for travelers exploring the region.
El Malpais National Monument, Grants Mining Museum, Nearby hiking trails
Cibola National Forest
Ideal for travelers looking for outdoor adventures and camping. Offers diverse landscapes and tranquility in nature.
Hiking Trails, Camping Areas, Wildlife Watching
Havey’s Lake
Small lake area that provides opportunities for fishing and relaxation. Great for families and those seeking a quiet getaway.
Fishing, Picnic Areas, Nature Trails
Hiking Trails Near Zuni
Offers various scenic trails for hiking enthusiasts. Connects guests to the natural beauty of the Zuni mountains.
Zuni Mountain Trail, Elm Canyon Trail, Cedar Creek Trail

Understanding Airbnb License Requirements & STR Laws in Zuni (2025)

While Zuni, Colorado, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zuni to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Zuni (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Zunibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

24 Guests | 5,000 sqft | 2 Rooftops | 2 Hot Tubs

24 Guests | 5,000 sqft | 2 Rooftops | 2 Hot Tubs

Entire Place • 8 bedrooms

$259,965
Revenue
63.9%
Occupancy
$1136.83
Daily Rate
Lrg Home w/ Caboose + option | Hot Tub | Oasis

Lrg Home w/ Caboose + option | Hot Tub | Oasis

Entire Place • 7 bedrooms

$169,885
Revenue
64.0%
Occupancy
$691.11
Daily Rate
Modern Elegance • 2 New Homes • Game Rm • Backyard

Modern Elegance • 2 New Homes • Game Rm • Backyard

Entire Place • 8 bedrooms

$158,832
Revenue
50.6%
Occupancy
$781.47
Daily Rate
DEN Winter Basecamp: Lux Home Minutes to Downtown

DEN Winter Basecamp: Lux Home Minutes to Downtown

Entire Place • 6 bedrooms

$149,264
Revenue
68.3%
Occupancy
$519.37
Daily Rate
The Gatsby: Putt Putt | Fire Pit | Hot Tub

The Gatsby: Putt Putt | Fire Pit | Hot Tub

Entire Place • 4 bedrooms

$147,771
Revenue
55.2%
Occupancy
$577.77
Daily Rate
Luxe Pop Art Pad! Movie/GameRm+Huge Yard, 10m->DT

Luxe Pop Art Pad! Movie/GameRm+Huge Yard, 10m->DT

Entire Place • 6 bedrooms

$134,809
Revenue
61.6%
Occupancy
$498.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Zuni (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Zuni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Atomic10$942,8405974.89/5.0
AirSimplicity5$379,2221884.55/5.0
Stefan And Bethany3$295,0534284.95/5.0
Brittney2$212,4063934.92/5.0
Amanda3$212,036884.99/5.0
Host #705638056$189,2353194.84/5.0
Paxton2$174,973974.98/5.0
Jeff6$166,0337564.61/5.0
Anna & Brooke2$149,0271714.91/5.0
Max1$147,771374.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zuni.

Dive Deeper: Advanced Zuni STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zuni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Zuni Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Zuni

  • The Zuni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 132 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Zuni, House properties are the most common (79.5%), reflecting the local real estate landscape.
  • Houses represent a significant 79.5% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique, unique stays (combined 6.8%) offer potential for unique stay experiences.

Zuni Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Zuni

  • The dominant room capacity in Zuni is 4 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 2 bedrooms properties represent 45.5% of the active Airbnb listings in Zuni, indicating a high concentration in these sizes.
  • A significant 56.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zuni.

Zuni Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Zuni

  • The most common guest capacity trend in Zuni vacation rentals is listings accommodating 8+ guests (49.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Zuni STR market, accounting for 60.6% of listings.
  • 62.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zuni.
  • On average, properties in Zuni are equipped to host 5.8 guests.

Zuni Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Zuni

  • The most common availability pattern in Zuni falls within the 91-180 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 47.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Zuni (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 53.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Zuni Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.5%)

1 Night

27 listings

22.5% of total

2 Nights (45%)

2 Nights

54 listings

45% of total

3 Nights (8.3%)

3 Nights

10 listings

8.3% of total

4-6 Nights (0.8%)

4-6 Nights

1 listings

0.8% of total

7-29 Nights (2.5%)

7-29 Nights

3 listings

2.5% of total

30+ Nights (20.8%)

30+ Nights

25 listings

20.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Zuni is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.5%) of the Zuni Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20.8%) caters to monthly stays (30+ nights) in Zuni, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 45% of Zuni hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zuni.

Zuni Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

1.8% of total

Flexible (5.3%)

Flexible

6 listings

5.3% of total

Moderate (38.1%)

Moderate

43 listings

38.1% of total

Firm (21.2%)

Firm

24 listings

21.2% of total

Strict (33.6%)

Strict

38 listings

33.6% of total

Cancellation Policy Insights for Zuni

  • The prevailing Airbnb cancellation policy trend in Zuni is Moderate, used by 38.1% of listings.
  • A majority (54.8%) of hosts in Zuni utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 38.1% market standard in Zuni.
  • With 33.6% using Strict terms, this is a viable option in Zuni, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Zuni.

Zuni STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Zuni

  • The overall average booking lead time for vacation rentals in Zuni is 36 days.
  • Guests book furthest in advance for stays during June (average 54 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Zuni.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
  • Monitor your own booking lead times against these Zuni averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Zuni (2025)

Amenity Prevalence

Amenity Insights for Zuni

  • Essential amenities in Zuni that guests expect include: Carbon monoxide alarm, Wifi, Smoke alarm, TV, Kitchen, Air conditioning, Hot water, Heating, Free parking on premises, Refrigerator. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Zuni: Carbon monoxide alarm, Wifi, Smoke alarm, TV, Kitchen, Air conditioning, Hot water, Heating, Free parking on premises, Refrigerator.
  • Prioritize adding missing essentials: TV, Kitchen, Air conditioning, Hot water, Heating, Free parking on premises, Refrigerator.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Zuni to stay competitive.

Zuni Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Zuni

  • The typical guest profile for Airbnb in Zuni consists of primarily domestic travelers (95%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.7% of guests.
  • Key international markets include United States (94.7%) and Canada (0.7%).
  • Top languages spoken are English (71.4%) followed by Spanish (15.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Denver and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Zuni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Aspen Park10$7,088$438.3955%
Aspen547$7,044$1057.5037%
Blue River197$6,903$523.8748%
Snowmass17$6,424$664.2443%
Grand County11$5,754$516.5348%
Clear Creek County11$5,644$343.7553%
Black Hawk120$5,331$299.7757%
Crested Butte235$5,141$504.3043%
Indian Hills11$5,056$349.4252%
Alma94$4,679$307.6852%

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