Norwalk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Connecticut, United States
Is Airbnb profitable in Norwalk in 2025? Explore comprehensive Airbnb analytics for Norwalk, Connecticut, United States to uncover income potential. This 2025 STR market report for Norwalk, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 101 active listings.
Whether you're considering an Airbnb investment in Norwalk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norwalk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norwalk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norwalk (2025)
Understanding the monthly revenue variations for Airbnb listings in Norwalk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norwalk is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norwalk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,665+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,467 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,471 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,243, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norwalk
Norwalk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norwalk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norwalk:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norwalk
Average Daily Rate (ADR) Airbnb Trends in Norwalk (2025)
Effective short term rental pricing strategy in Norwalk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norwalk typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $600+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Norwalk
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Airbnb Seasonality Analysis & Trends in Norwalk (2025)
Peak Season (August, July, May)
- Revenue averages $4,531 per month
- Occupancy rates average 50.5%
- Daily rates average $260
Shoulder Season
- Revenue averages $3,626 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $256
Low Season (January, February, March)
- Revenue drops to average $2,158 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $253
Seasonality Insights for Norwalk
- The Airbnb seasonality in Norwalk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norwalk's highest earning potential, with monthly revenues capable of climbing to $4,634, occupancy reaching a high of 58.0%, and ADRs peaking at $265.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,071, occupancy could drop to 35.3%, and ADRs may adjust down to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norwalk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norwalk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norwalk (2025)
Exploring the top neighborhoods for short-term rentals in Norwalk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Norwalk | A charming coastal neighborhood known for its picturesque views of the Long Island Sound. Ideal for families and travelers looking for relaxation by the beach and convenient access to parks. | Calf Pasture Beach, Veterans Park, East Norwalk Train Station, Shaw's Beach, Norwalk Cove Marina |
| SoNo (South Norwalk) | A vibrant waterfront area filled with restaurants, shops, and cultural venues. Great for those interested in nightlife, dining, and exploration of the arts. | SoNo Collection, Lockwood-Mathews Mansion, Maritime Aquarium, Sono Railroad Museum, Restaurants and Bars on Washington St. |
| Norwalk City Center | The downtown area of Norwalk, offering a mix of urban living with parks and shops. Excellent for business travelers and visitors attending events. | Norwalk Green, Cedar Street Historic District, Proctor & Gamble Headquarters, Norwalk Concert Hall, Restaurants and Shopping |
| West Norwalk | A suburban area with a mix of residential homes and parks. Perfect for travelers wanting a quieter experience while still being near the city. | Mill Hill Park, Parker Harding Plaza, West Norwalk Park, Norwalk Community College, Norwalk Public Library |
| Wilson Point | A small, exclusive community located by the water, offering beautiful views and a quiet atmosphere. Attractive for those seeking a tranquil getaway. | Wilson Point Beach, Community docks and marinas, Private parks, Scenic waterfront |
| Rowayton | An upscale neighborhood known for its charming village atmosphere and beautiful waterfront properties. Great for affluent travelers looking for a unique experience. | Rowayton Beach, Bell Island, Bayley Beach, Rowayton Village Shops, Restaurants on Rowayton Avenue |
| Cranbury | A suburban neighborhood that offers a peaceful environment with easy access to nearby parks and recreation. Suitable for families and long-term stays. | Cranbury Park, Norwalk River Valley Trail, Hidden Creek Preserve, Local farms and markets |
| Pine Island | A small residential area known for its close-knit community feel and serene surroundings. Ideal for guests seeking a homely environment. | Pine Island Beach, Nearby nature trails, Quiet residential streets, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Norwalk (2025)
While Norwalk, Connecticut, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norwalk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norwalk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norwalkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Boathouse on Five Mile River
Entire Place • 4 bedrooms
Hollow Spring Retreat
Entire Place • 5 bedrooms
Seaside Serenity: 2B 1B, Patio,Near Beach
Entire Place • 2 bedrooms
Fox Run 4 bedroom Private House
Entire Place • 4 bedrooms
Van Zant Townhouse
Entire Place • 2 bedrooms
Chic Historic Home w/Water View
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norwalk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norwalk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carol | 3 | $227,229 | 48 | 4.95/5.0 |
| Milan | 4 | $225,757 | 129 | 4.92/5.0 |
| Kim | 2 | $113,589 | 131 | 4.95/5.0 |
| Yishaya | 1 | $104,557 | 24 | 4.79/5.0 |
| Nathan | 2 | $94,150 | 179 | 4.99/5.0 |
| Bert | 1 | $78,602 | 60 | 4.93/5.0 |
| Kerry | 1 | $69,991 | 135 | 4.99/5.0 |
| Jp | 1 | $67,070 | 34 | 4.91/5.0 |
| Host #515364112 | 3 | $65,873 | 37 | 4.31/5.0 |
| Justin | 3 | $65,046 | 63 | 3.23/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norwalk.
Dive Deeper: Advanced Norwalk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norwalk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorwalk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norwalk
- The Norwalk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.3% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norwalk, House properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 53.5% portion, catering likely to families or larger groups.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Norwalk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norwalk
- The dominant room capacity in Norwalk is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 49.5% of the active Airbnb listings in Norwalk, indicating a high concentration in these sizes.
- A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norwalk.
Norwalk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norwalk
- The most common guest capacity trend in Norwalk vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Norwalk STR market, accounting for 40.6% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norwalk.
- On average, properties in Norwalk are equipped to host 3.3 guests.
Norwalk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norwalk
- The most common availability pattern in Norwalk falls within the 271-366 days range, representing 42.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Norwalk (28.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norwalk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
36% of total
2 Nights
23 listings
25.8% of total
3 Nights
12 listings
13.5% of total
4-6 Nights
10 listings
11.2% of total
7-29 Nights
7 listings
7.9% of total
30+ Nights
5 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Norwalk is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.8%) of the Norwalk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36% of Norwalk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norwalk.
Norwalk Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
25% of total
Moderate
19 listings
23.8% of total
Firm
17 listings
21.3% of total
Strict
24 listings
30% of total
Cancellation Policy Insights for Norwalk
- The prevailing Airbnb cancellation policy trend in Norwalk is Strict, used by 30% of listings.
- A majority (51.3%) of hosts in Norwalk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30% market standard in Norwalk.
- Regularly review your cancellation policy against competitors and market demand shifts in Norwalk.
Norwalk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norwalk
- The overall average booking lead time for vacation rentals in Norwalk is 41 days.
- Guests book furthest in advance for stays during May (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Norwalk.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Norwalk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norwalk (2025)
Amenity Prevalence
Amenity Insights for Norwalk
- Essential amenities in Norwalk that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Heating, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norwalk: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Air conditioning or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norwalk to stay competitive.
Norwalk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norwalk
- The typical guest profile for Airbnb in Norwalk consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.1% of guests.
- Key international markets include United States (90.1%) and DC (1.6%).
- Top languages spoken are English (59.2%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Norwalk.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norwalk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Town of Monroe | 23 | $5,561 | $686.61 | 33% |