Hernando Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Hernando in 2025? Explore comprehensive Airbnb analytics for Hernando, Florida, United States to uncover income potential. This 2025 STR market report for Hernando, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 51 active listings.

Whether you're considering an Airbnb investment in Hernando, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hernando Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hernando Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$163
The average rental revenue earned for an occupied room per day in Hernando.
Occupancy Rate(?)
38.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,089
Typical annual income for an Airbnb listing in Hernando. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.1%
Positive growth (7.1%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Hernando.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Hernando.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
51
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hernando (2025)

Understanding the monthly revenue variations for Airbnb listings in Hernando is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hernando is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hernando across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,792+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,530 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,665 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $931, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hernando

Hernando Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hernando STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hernando:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hernando

Average Daily Rate (ADR) Airbnb Trends in Hernando (2025)

Effective short term rental pricing strategy in Hernando involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hernando typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
  • Typical properties (Median) charge around $148 per night.
  • Entry-level properties (Bottom 25%) earn around $119 per night.

Average Daily Rate (ADR) Trend by Month in Hernando

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Airbnb Seasonality Analysis & Trends in Hernando (2025)

Peak Season (March, February, April)
  • Revenue averages $2,666 per month
  • Occupancy rates average 57.3%
  • Daily rates average $166
Shoulder Season
  • Revenue averages $1,874 per month
  • Occupancy maintains around 38.4%
  • Daily rates hold near $171
Low Season (August, September, October)
  • Revenue drops to average $1,251 per month
  • Occupancy decreases to average 31.2%
  • Daily rates adjust to average $167

Seasonality Insights for Hernando

  • The Airbnb seasonality in Hernando shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hernando's highest earning potential, with monthly revenues capable of climbing to $3,029, occupancy reaching a high of 64.0%, and ADRs peaking at $177.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $965, occupancy could drop to 25.7%, and ADRs may adjust down to $163.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hernando.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hernando seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hernando (2025)

Exploring the top neighborhoods for short-term rentals in Hernando? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Hernando Beach
A charming coastal community known for its beautiful waterfront properties and relaxed atmosphere. Ideal for tourists looking for a quiet getaway near the Gulf of Mexico.
Hernando Beach, Sam's Beach Bar, Nature Coast Botanical Gardens, Hernando County Aquatic Center, Weeki Wachee Springs State Park
Weeki Wachee
Famous for its mermaid shows and natural springs, Weeki Wachee is a unique destination for families and tourists. Offers outdoor activities like kayaking and swimming in crystal clear waters.
Weeki Wachee Springs, Buccaneer Bay, Chassahowitzka National Wildlife Refuge, Riverside Mike's, Nature trails and parks
Beverly Hills
A quiet community with a mix of natural beauty and suburban charm. Attracts visitors for its parks and outdoor recreation, making it a great spot for family-friendly stays.
Beverly Hills Park, Citrus Springs Golf Club, Homosassa Springs Wildlife State Park, Local hiking trails, Picnic areas
Citrus Springs
Known for its scenic beauty and access to outdoor activities. A great option for nature lovers and those looking to explore the natural springs and parks nearby.
Citrus Springs Community Center, Pine Ridge Golf & Country Club, Crystal River National Wildlife Refuge, Local fishing spots, Kayaking opportunities
Lecanto
A suburban community with easy access to outdoor activities and a friendly atmosphere. Great for visitors looking for a slice of nature and tranquility.
Lecanto Community Park, Cayo Costa State Park, Hernando County Nature Center, Local wildlife viewing areas, Biking trails
Inverness
Rich in history and surrounded by beautiful lakes, Inverness offers a unique blend of outdoor recreation and cultural experiences. Popular with families and retirees.
Cooter Pond Park, Lake Henderson, Old Courthouse Heritage Museum, Local shops and cafes, Hiking and biking trails
Brooksville
A historic town with a charming downtown area and access to nature preserves. Attracts visitors looking for history, culture, and outdoor activities.
Downtown Brooksville, Boyett's Grove, Brooksville Country Club, Local festivals, Nature trails
Florida's Nature Coast
This region is known for its natural beauty, coastal charm, and outdoor activities. Perfect for tourists seeking adventure, relaxation, and wildlife experiences.
Homosassa Springs, Crystal River, Fishing opportunities, Kayaking tours, Wildlife watching, Beach access

Understanding Airbnb License Requirements & STR Laws in Hernando (2025)

While Hernando, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hernando to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Hernando (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hernandobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Newly Remodeled Home on Calm Caribbean w/Sunset Vi

Newly Remodeled Home on Calm Caribbean w/Sunset Vi

Entire Place • 3 bedrooms

$42,007
Revenue
34.0%
Occupancy
$442.95
Daily Rate
Villa Pearl: 4-bedroom Rental Close To Ocala

Villa Pearl: 4-bedroom Rental Close To Ocala

Entire Place • 4 bedrooms

$37,577
Revenue
39.1%
Occupancy
$292.12
Daily Rate
Spectacular Villa with pool

Spectacular Villa with pool

Entire Place • 4 bedrooms

$35,467
Revenue
52.9%
Occupancy
$255.22
Daily Rate
JoMo Retreat on the Withlacoochee River!

JoMo Retreat on the Withlacoochee River!

Entire Place • 2 bedrooms

$34,875
Revenue
61.0%
Occupancy
$147.21
Daily Rate
Crystal River - Inverness vacation rental

Crystal River - Inverness vacation rental

Entire Place • 3 bedrooms

$33,257
Revenue
37.3%
Occupancy
$246.33
Daily Rate
Cozy Golfview Get Away

Cozy Golfview Get Away

Entire Place • 3 bedrooms

$32,748
Revenue
47.4%
Occupancy
$168.39
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hernando (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hernando based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Chris5$143,1622144.82/5.0
Tara4$71,2747764.95/5.0
Megan3$70,7374434.91/5.0
Host #69897701$42,0070Not Rated
Laurie1$34,8752964.99/5.0
Charles1$32,74874.86/5.0
Jake1$31,6691014.86/5.0
Evolve2$29,20294.67/5.0
Ruthann1$23,7262084.91/5.0
Linda1$22,067485.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hernando.

Dive Deeper: Advanced Hernando STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hernando. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hernando Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hernando

  • The Hernando Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 51 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hernando, House properties are the most common (86.3%), reflecting the local real estate landscape.
  • Houses represent a significant 86.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, apartment/condo, unique stays (combined 6.0%) offer potential for unique stay experiences.

Hernando Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hernando

  • The dominant room capacity in Hernando is 3 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 62.8% of the active Airbnb listings in Hernando, indicating a high concentration in these sizes.
  • A significant 47.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hernando.

Hernando Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hernando

  • The most common guest capacity trend in Hernando vacation rentals is listings accommodating 6 guests (29.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 2 guests dominate the Hernando STR market, accounting for 52.9% of listings.
  • 49.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hernando.
  • On average, properties in Hernando are equipped to host 4.9 guests.

Hernando Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hernando

  • The most common availability pattern in Hernando falls within the 271-366 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Hernando (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hernando Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.6%)

1 Night

11 listings

21.6% of total

2 Nights (33.3%)

2 Nights

17 listings

33.3% of total

3 Nights (15.7%)

3 Nights

8 listings

15.7% of total

4-6 Nights (3.9%)

4-6 Nights

2 listings

3.9% of total

7-29 Nights (11.8%)

7-29 Nights

6 listings

11.8% of total

30+ Nights (13.7%)

30+ Nights

7 listings

13.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Hernando is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (13.7%) caters to monthly stays (30+ nights) in Hernando, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.3% of Hernando hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hernando.

Hernando Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (14%)

Flexible

7 listings

14% of total

Moderate (32%)

Moderate

16 listings

32% of total

Firm (36%)

Firm

18 listings

36% of total

Strict (18%)

Strict

9 listings

18% of total

Cancellation Policy Insights for Hernando

  • The prevailing Airbnb cancellation policy trend in Hernando is Firm, used by 36% of listings.
  • A majority (54.0%) of hosts in Hernando utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 36% market standard in Hernando.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hernando.

Hernando STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hernando

  • The overall average booking lead time for vacation rentals in Hernando is 41 days.
  • Guests book furthest in advance for stays during February (average 98 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (57 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Hernando.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
  • During September, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
  • Monitor your own booking lead times against these Hernando averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hernando (2025)

Amenity Prevalence

Amenity Insights for Hernando

  • Essential amenities in Hernando that guests expect include: Smoke alarm, Air conditioning, Free parking on premises, Kitchen, Wifi, Dishes and silverware, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Backyard, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hernando: Smoke alarm, Air conditioning, Free parking on premises, Kitchen, Wifi, Dishes and silverware, TV.
  • Prioritize adding missing essentials: Free parking on premises, Kitchen, Wifi, Dishes and silverware, TV.
  • Consider adding popular differentiators like Refrigerator or Backyard to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hernando to stay competitive.

Hernando Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hernando

  • The typical guest profile for Airbnb in Hernando consists of primarily domestic travelers (96%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.1% of guests.
  • Key international markets include United States (96.1%) and United Kingdom (1.8%).
  • Top languages spoken are English (69.4%) followed by Spanish (16.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Miami and Jacksonville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hernando Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Anna Maria island618$6,618$774.9441%
Reunion12$6,339$563.9641%
St. Augustine Beach10$5,813$399.8946%
Vilano Beach177$5,002$409.4445%
Indian Rocks Beach855$4,938$401.7848%
Bradenton Beach50$4,762$548.0147%
Siesta Key1,114$4,729$494.6043%
Thonotosassa17$4,394$329.6053%
Seminole532$4,197$301.5254%
Belleair Beach109$4,031$315.6549%

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