Jacksonville Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Jacksonville Beach in 2025? Explore comprehensive Airbnb analytics for Jacksonville Beach, Florida, United States to uncover income potential. This 2025 STR market report for Jacksonville Beach, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 785 active listings.

Whether you're considering an Airbnb investment in Jacksonville Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jacksonville Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jacksonville Beach Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$306
The average rental revenue earned for an occupied room per day in Jacksonville Beach.
Occupancy Rate(?)
48.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$45,359
Typical annual income for an Airbnb listing in Jacksonville Beach. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
12.8%
Strong growth (12.8%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Jacksonville Beach.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Jacksonville Beach.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
785
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jacksonville Beach (2025)

Understanding the monthly revenue variations for Airbnb listings in Jacksonville Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jacksonville Beach is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jacksonville Beach across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,013+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,623 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,561 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,145, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jacksonville Beach

Jacksonville Beach Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jacksonville Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jacksonville Beach:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 52%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jacksonville Beach

Average Daily Rate (ADR) Airbnb Trends in Jacksonville Beach (2025)

Effective short term rental pricing strategy in Jacksonville Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jacksonville Beach typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $532+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $356 or more.
  • Typical properties (Median) charge around $240 per night.
  • Entry-level properties (Bottom 25%) earn around $169 per night.

Average Daily Rate (ADR) Trend by Month in Jacksonville Beach

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Airbnb Seasonality Analysis & Trends in Jacksonville Beach (2025)

Peak Season (March, July, June)
  • Revenue averages $6,322 per month
  • Occupancy rates average 57.2%
  • Daily rates average $356
Shoulder Season
  • Revenue averages $4,336 per month
  • Occupancy maintains around 50.6%
  • Daily rates hold near $292
Low Season (January, September, November)
  • Revenue drops to average $3,385 per month
  • Occupancy decreases to average 43.8%
  • Daily rates adjust to average $270

Seasonality Insights for Jacksonville Beach

  • The Airbnb seasonality in Jacksonville Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jacksonville Beach's highest earning potential, with monthly revenues capable of climbing to $6,631, occupancy reaching a high of 63.2%, and ADRs peaking at $362.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,130, occupancy could drop to 41.8%, and ADRs may adjust down to $266.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jacksonville Beach.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jacksonville Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jacksonville Beach (2025)

Exploring the top neighborhoods for short-term rentals in Jacksonville Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
South Jacksonville Beach
A popular spot for visitors wanting beach access and a vibrant coastal life. Close to many restaurants and local shops, it's ideal for tourists looking to relax by the ocean.
Jacksonville Beach Pier, Lifeguard Station, South Beach Park, The Sea Walk Pavilion, Local restaurants and shops
Neptune Beach
A more laid-back atmosphere compared to its neighboring beach areas, Neptune Beach is perfect for families and those seeking a quieter beach experience.
Neptune Beach Oceanfront, Dutton Island Preserve, Local surf shops, Parks and picnic areas
Atlantic Beach
Known for its beautiful beaches and lush parks, Atlantic Beach is frequented by those who enjoy outdoor activities and a homey beach vibe.
Atlantic Beach, Jax Beach Golf Club, Tampa Bay Beaches, Nearby nature trails, Local seafood restaurants
Downtown Jacksonville
Though not directly on the beach, it offers a glimpse of the urban lifestyle with events, dining, and nightlife, attracting both tourists and business travelers.
The Jacksonville Landing, Cummer Museum of Art, Friendship Fountain, Local breweries and eateries, Civic Center
Jacksonville Beach
The heart of beach activity and nightlife in the area, Jacksonville Beach is always a top destination for beach lovers and party-goers.
Jacksonville Beach Boardwalk, Beach Bars, Local Events, Surfing Spots, Market at Jacksonville Beach
Ponte Vedra Beach
An upscale community known for its luxury homes and proximity to golf courses, ideal for those looking for a more luxurious beach getaway.
Ponte Vedra Inn and Club, TPC Sawgrass, Guana River State Park, Local upscale dining
Solaris Beach
A lesser-known gem with pristine beaches, attracting visitors looking for a peaceful retreat away from the busier tourist spots.
Quiet beaches, Nature walks, Nearby parks and recreation, Small local cafes
Mayport Village
A historic fishing village that offers a quaint and unique experience with access to the river and ocean, appealing to those looking for an authentic local experience.
Mayport Ferry, Historic Fort George, Fisherman's Village, Local seafood markets

Understanding Airbnb License Requirements & STR Laws in Jacksonville Beach (2025)

While Jacksonville Beach, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jacksonville Beach to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Jacksonville Beach (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonville Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

H2O: LUX Beach Estate 6BR/6BA & Heated Pool

H2O: LUX Beach Estate 6BR/6BA & Heated Pool

Entire Place • 6 bedrooms

$273,755
Revenue
45.8%
Occupancy
$1576.06
Daily Rate
2 Luxury Villas 2 Pools Steps to Beach Ocean Views

2 Luxury Villas 2 Pools Steps to Beach Ocean Views

Entire Place • 9 bedrooms

$264,019
Revenue
52.3%
Occupancy
$1838.41
Daily Rate
Beach Retreat Complex w/Pool - Sleeps 25!

Beach Retreat Complex w/Pool - Sleeps 25!

Entire Place • 8 bedrooms

$263,234
Revenue
45.5%
Occupancy
$1407.98
Daily Rate
Modern Chic Beach Escape, Steps to Beach, HTD Pool

Modern Chic Beach Escape, Steps to Beach, HTD Pool

Entire Place • 5 bedrooms

$240,868
Revenue
66.6%
Occupancy
$945.89
Daily Rate
Be A Nomad | Ocean views | Pool | Private

Be A Nomad | Ocean views | Pool | Private

Entire Place • 7 bedrooms

$230,975
Revenue
58.6%
Occupancy
$1046.08
Daily Rate
VistaMar - Serene Beachside Oasis with Ocean Views

VistaMar - Serene Beachside Oasis with Ocean Views

Entire Place • 4 bedrooms

$196,547
Revenue
62.2%
Occupancy
$822.64
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jacksonville Beach (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jacksonville Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Welcome Home Rentals42$5,169,39823144.95/5.0
Nomad78$3,782,57646334.89/5.0
Coco20$1,630,23915894.94/5.0
Eric17$1,336,6565374.74/5.0
Andrew17$937,6674554.88/5.0
Opulent Property15$727,2531574.88/5.0
Kel9$646,3742994.93/5.0
Andrew & Melody9$610,4566974.91/5.0
Zac16$604,13319144.88/5.0
Frances Nicole10$483,6678864.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jacksonville Beach.

Dive Deeper: Advanced Jacksonville Beach STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jacksonville Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jacksonville Beach Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jacksonville Beach

  • The Jacksonville Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 785 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jacksonville Beach, House properties are the most common (64.6%), reflecting the local real estate landscape.
  • Houses represent a significant 64.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 4.8%) offer potential for unique stay experiences.

Jacksonville Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jacksonville Beach

  • The dominant room capacity in Jacksonville Beach is 2 bedrooms listings, making up 31.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 56.9% of the active Airbnb listings in Jacksonville Beach, indicating a high concentration in these sizes.
  • A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jacksonville Beach.

Jacksonville Beach Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jacksonville Beach

  • The most common guest capacity trend in Jacksonville Beach vacation rentals is listings accommodating 8+ guests (35.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Jacksonville Beach STR market, accounting for 58.2% of listings.
  • 57.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jacksonville Beach.
  • On average, properties in Jacksonville Beach are equipped to host 5.7 guests.

Jacksonville Beach Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jacksonville Beach

  • The most common availability pattern in Jacksonville Beach falls within the 181-270 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 62.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Jacksonville Beach (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 40.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jacksonville Beach Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16%)

1 Night

124 listings

16% of total

2 Nights (22.4%)

2 Nights

174 listings

22.4% of total

3 Nights (13.9%)

3 Nights

108 listings

13.9% of total

4-6 Nights (3.1%)

4-6 Nights

24 listings

3.1% of total

7-29 Nights (2.7%)

7-29 Nights

21 listings

2.7% of total

30+ Nights (42%)

30+ Nights

326 listings

42% of total

Key Insights

  • The most prevalent minimum stay requirement in Jacksonville Beach is 30+ Nights, adopted by 42% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (42%) caters to monthly stays (30+ nights) in Jacksonville Beach, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 42% of Jacksonville Beach hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 42% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jacksonville Beach.

Jacksonville Beach Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

27 listings

3.5% of total

Super Strict 60 Days (6%)

Super Strict 60 Days

46 listings

6% of total

Flexible (14.6%)

Flexible

113 listings

14.6% of total

Moderate (23.6%)

Moderate

182 listings

23.6% of total

Firm (35.5%)

Firm

274 listings

35.5% of total

Strict (16.8%)

Strict

130 listings

16.8% of total

Cancellation Policy Insights for Jacksonville Beach

  • The prevailing Airbnb cancellation policy trend in Jacksonville Beach is Firm, used by 35.5% of listings.
  • A majority (52.3%) of hosts in Jacksonville Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.5% market standard in Jacksonville Beach.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jacksonville Beach.

Jacksonville Beach STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jacksonville Beach

  • The overall average booking lead time for vacation rentals in Jacksonville Beach is 40 days.
  • Guests book furthest in advance for stays during March (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Jacksonville Beach.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
  • Monitor your own booking lead times against these Jacksonville Beach averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jacksonville Beach (2025)

Amenity Prevalence

Amenity Insights for Jacksonville Beach

  • Essential amenities in Jacksonville Beach that guests expect include: Air conditioning, Smoke alarm, Wifi, TV, Heating, Free parking on premises, Coffee maker, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jacksonville Beach: Air conditioning, Smoke alarm, Wifi, TV, Heating, Free parking on premises, Coffee maker, Kitchen.
  • Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, TV, Heating, Free parking on premises, Coffee maker, Kitchen.
  • Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jacksonville Beach to stay competitive.

Jacksonville Beach Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jacksonville Beach

  • The typical guest profile for Airbnb in Jacksonville Beach consists of primarily domestic travelers (96%), often arriving from nearby Jacksonville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.4% of guests.
  • Key international markets include United States (96.4%) and Canada (0.7%).
  • Top languages spoken are English (78%) followed by Spanish (10.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Jacksonville and Atlanta.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jacksonville Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
St. Augustine Beach10$5,813$399.8946%
Ponte Vedra Beach230$5,249$541.1442%
Vilano Beach177$5,002$409.4445%
Montgomery11$3,885$238.4355%
Saint Augustine1,910$3,357$268.3647%
Fruit Cove25$3,250$230.1650%
Fleming Island15$3,235$230.7852%
Isle of Hope38$3,203$258.3747%
Hammock Beach210$3,111$406.2437%
Saint Simons943$3,075$356.4536%

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