Orlando Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Orlando in 2025? Explore comprehensive Airbnb analytics for Orlando, Florida, United States to uncover income potential. This 2025 STR market report for Orlando, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 3,570 active listings.
Whether you're considering an Airbnb investment in Orlando, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Orlando Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Orlando Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Orlando (2025)
Understanding the monthly revenue variations for Airbnb listings in Orlando is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Orlando is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Orlando across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,110+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,873 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,315 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,172, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Orlando
Orlando Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Orlando STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Orlando:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Orlando
Average Daily Rate (ADR) Airbnb Trends in Orlando (2025)
Effective short term rental pricing strategy in Orlando involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Orlando typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $370+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Orlando
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Airbnb Seasonality Analysis & Trends in Orlando (2025)
Peak Season (March, June, April)
- Revenue averages $3,781 per month
- Occupancy rates average 54.8%
- Daily rates average $225
Shoulder Season
- Revenue averages $3,146 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $198
Low Season (August, September, November)
- Revenue drops to average $2,314 per month
- Occupancy decreases to average 45.2%
- Daily rates adjust to average $182
Seasonality Insights for Orlando
- The Airbnb seasonality in Orlando shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Orlando's highest earning potential, with monthly revenues capable of climbing to $4,004, occupancy reaching a high of 61.3%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,055, occupancy could drop to 44.1%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Orlando.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Orlando seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Orlando (2025)
Exploring the top neighborhoods for short-term rentals in Orlando? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Buena Vista | Close to Walt Disney World Resort and other major theme parks, Lake Buena Vista is a hotspot for families and tourists looking for fun and adventure. | Walt Disney World, Disney Springs, Epcot, Magic Kingdom, Typhoon Lagoon |
| Downtown Orlando | The vibrant heart of the city featuring restaurants, shops, and nightlife, making it attractive for both tourists and business travelers. | Lake Eola Park, Dr. Phillips Center for the Performing Arts, Amway Center, Orlando City Hall, Wall Street Plaza |
| Universal City | Home to Universal Studios, this area is popular among thrill-seekers and film enthusiasts, attracting visitors from around the world. | Universal Studios Florida, Islands of Adventure, The Wizarding World of Harry Potter, CityWalk Orlando |
| International Drive | Known for its wide variety of attractions, restaurants, and entertainment options, International Drive is a prime destination for tourists in Orlando. | ICON Park, SeaWorld Orlando, Aquatica, Orlando Convention Center |
| Winter Park | A picturesque suburb with beautiful parks, shopping, and dining options. It's popular with those seeking a quieter, more relaxed atmosphere still close to Orlando. | Rollins College, Park Avenue, The Charles Hosmer Morse Museum of American Art, Winter Park Village |
| Kissimmee | This area offers affordable accommodations and is conveniently located near theme parks, making it attractive for families visiting Orlando. | Old Town Kissimmee, Gatorland, Kissimmee Lakefront Park, Medieval Times Dinner & Tournament |
| Sand Lake | A peaceful area near the famed Restaurant Row, known for its fine dining and proximity to theme parks, appealing to visitors looking for entertainment and relaxation. | Dr. Phillips Center, Restaurant Row, The LOOP, Orange County Convention Center |
| Celebration | Originally developed by Disney, this charming town is known for its scenic streets and quaint atmosphere, attracting visitors looking for a unique experience close to the parks. | Celebration Town Center, Lake Evalyn, Celebration Farmers Market, Disney's River Country |
Understanding Airbnb License Requirements & STR Laws in Orlando (2025)
While Orlando, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Orlando to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Orlando (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Orlandobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Mansion at I-Drive Orlando - 6085
Entire Place • 15 bedrooms
15 BD/15.5 BA Sleeps 40! Paradiso Grande (6313 SS)
Entire Place • 15 bedrooms
5836 - Lakefront Grandeur: 15-Bedroom Estate & The
Entire Place • 15 bedrooms
15 Bd/15.5 Ba Sleeps 40! Paradiso Grande (6313 SS)
Entire Place • 15 bedrooms
Heavenly Haven | Giant L/DR, kitchen, arcade, pool
Entire Place • 6 bedrooms
Magical Home 12Bedrooms At Paradiso Grande
Entire Place • 12 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Orlando (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Orlando based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Team | 144 | $6,533,015 | 384 | 4.89/5.0 |
| Larissa & Rosely | 69 | $4,063,631 | 5961 | 4.92/5.0 |
| Dennis | 74 | $3,184,060 | 4210 | 4.77/5.0 |
| Vista Cay Resort Direct | 55 | $2,161,628 | 2744 | 4.73/5.0 |
| Michel | 70 | $2,045,956 | 8995 | 4.68/5.0 |
| Diego | 16 | $1,939,257 | 610 | 4.98/5.0 |
| Rodrigo | 20 | $1,900,365 | 492 | 4.94/5.0 |
| Teresa | 45 | $1,870,985 | 1966 | 4.95/5.0 |
| Rodrigo | 16 | $1,740,108 | 366 | 4.88/5.0 |
| Rennata | 12 | $1,585,014 | 456 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Orlando.
Dive Deeper: Advanced Orlando STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Orlando. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOrlando Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Orlando
- The Orlando Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.2% of the 3,570 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Orlando, Apartment/Condo properties are the most common (49.2%), reflecting the local real estate landscape.
- Houses represent a significant 38.5% portion, catering likely to families or larger groups.
- The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.4%) offer potential for unique stay experiences.
Orlando Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Orlando
- The dominant room capacity in Orlando is 1 bedroom listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Orlando, indicating a high concentration in these sizes.
- A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Orlando.
Orlando Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Orlando
- The most common guest capacity trend in Orlando vacation rentals is listings accommodating 8+ guests (31.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Orlando STR market, accounting for 50.7% of listings.
- 53.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Orlando.
- On average, properties in Orlando are equipped to host 5.1 guests.
Orlando Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Orlando
- The most common availability pattern in Orlando falls within the 271-366 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Orlando (27.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Orlando Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
917 listings
26.1% of total
2 Nights
890 listings
25.3% of total
3 Nights
290 listings
8.3% of total
4-6 Nights
153 listings
4.4% of total
7-29 Nights
222 listings
6.3% of total
30+ Nights
1039 listings
29.6% of total
Key Insights
- The most prevalent minimum stay requirement in Orlando is 30+ Nights, adopted by 29.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.6%) caters to monthly stays (30+ nights) in Orlando, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.6% of Orlando hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Orlando.
Orlando Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
40 listings
1.2% of total
Super Strict 60 Days
47 listings
1.4% of total
Non-refundable
1 listings
0% of total
Flexible
617 listings
17.8% of total
Moderate
1065 listings
30.8% of total
Firm
644 listings
18.6% of total
Strict
1048 listings
30.3% of total
Cancellation Policy Insights for Orlando
- The prevailing Airbnb cancellation policy trend in Orlando is Moderate, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (48.6%) and stricter (48.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.8% market standard in Orlando.
- With 30.3% using Strict terms, this is a viable option in Orlando, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Orlando.
Orlando STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Orlando
- The overall average booking lead time for vacation rentals in Orlando is 40 days.
- Guests book furthest in advance for stays during June (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (43 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Orlando.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Orlando averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Orlando (2025)
Amenity Prevalence
Amenity Insights for Orlando
- Essential amenities in Orlando that guests expect include: Air conditioning, Wifi, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Orlando: Air conditioning, Wifi, TV, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Orlando to stay competitive.
Orlando Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Orlando
- The typical guest profile for Airbnb in Orlando consists of primarily domestic travelers (84%), often arriving from nearby Orlando, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.7% of guests.
- Key international markets include United States (83.7%) and Canada (2.7%).
- Top languages spoken are English (61.4%) followed by Spanish (21.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Orlando and Miami.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Orlando Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $19,828 | $1659.67 | 62% |
| Anna Maria island | 618 | $6,618 | $774.94 | 41% |
| Reunion | 12 | $6,339 | $563.96 | 41% |
| St. Augustine Beach | 10 | $5,813 | $399.89 | 46% |
| Melbourne Beach | 244 | $5,266 | $469.57 | 44% |
| Vilano Beach | 177 | $5,002 | $409.44 | 45% |
| Indian Rocks Beach | 855 | $4,938 | $401.78 | 48% |
| Bradenton Beach | 50 | $4,762 | $548.01 | 47% |
| Siesta Key | 1,114 | $4,729 | $494.60 | 43% |
| Thonotosassa | 17 | $4,394 | $329.60 | 53% |