Pensacola Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Pensacola Beach in 2025? Explore comprehensive Airbnb analytics for Pensacola Beach, Florida, United States to uncover income potential. This 2025 STR market report for Pensacola Beach, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 977 active listings.

Whether you're considering an Airbnb investment in Pensacola Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pensacola Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pensacola Beach Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$398
The average rental revenue earned for an occupied room per day in Pensacola Beach.
Occupancy Rate(?)
38.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$39,672
Typical annual income for an Airbnb listing in Pensacola Beach. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
25.1%
Strong growth (25.1%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Pensacola Beach.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Pensacola Beach.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
977
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pensacola Beach (2025)

Understanding the monthly revenue variations for Airbnb listings in Pensacola Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pensacola Beach is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pensacola Beach across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,073+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,658 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,913 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,032, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pensacola Beach

Pensacola Beach Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pensacola Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pensacola Beach:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pensacola Beach

Average Daily Rate (ADR) Airbnb Trends in Pensacola Beach (2025)

Effective short term rental pricing strategy in Pensacola Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pensacola Beach typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $602+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $452 or more.
  • Typical properties (Median) charge around $349 per night.
  • Entry-level properties (Bottom 25%) earn around $266 per night.

Average Daily Rate (ADR) Trend by Month in Pensacola Beach

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Airbnb Seasonality Analysis & Trends in Pensacola Beach (2025)

Peak Season (July, June, May)
  • Revenue averages $7,498 per month
  • Occupancy rates average 47.9%
  • Daily rates average $511
Shoulder Season
  • Revenue averages $4,945 per month
  • Occupancy maintains around 43.4%
  • Daily rates hold near $381
Low Season (January, November, December)
  • Revenue drops to average $2,426 per month
  • Occupancy decreases to average 27.2%
  • Daily rates adjust to average $309

Seasonality Insights for Pensacola Beach

  • The Airbnb seasonality in Pensacola Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pensacola Beach's highest earning potential, with monthly revenues capable of climbing to $7,655, occupancy reaching a high of 52.8%, and ADRs peaking at $592.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,980, occupancy could drop to 24.6%, and ADRs may adjust down to $306.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pensacola Beach.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pensacola Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pensacola Beach (2025)

Exploring the top neighborhoods for short-term rentals in Pensacola Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pensacola Beach
A beautiful beach destination known for its pristine white sand beaches and emerald waters. Attracts tourists for water sports, beach relaxation, and sunset views.
Gulf Islands National Seashore, Pensacola Beach Pier, Fort Pickens, The Boardwalk on Pensacola Beach, Pensacola Beach Gulf Fishing Pier
Navarre Beach
A quieter alternative to Pensacola Beach, offering family-friendly activities and beautiful coastline. Great for families looking for a peaceful beach getaway.
Navarre Beach Marine Science Station, Navarre Beach, Navarre Fishing Pier, St. Rose of Lima Catholic Church, Navarre Park
Gulf Breeze
Just across the bridge from Pensacola Beach, Gulf Breeze offers a mix of local culture and beach access, appealing to both tourists and locals.
Gulf Breeze Zoo, The Woodland Park, Pensacola Bay Boat Tours, Shelley’s Seafood, Gulf Breeze Marina
Historic Pensacola
Rich in history and culture, this area offers a unique blend of historical attractions and modern amenities, perfect for cultural tourists.
Historic Pensacola Village, T.T. Wentworth Jr. Florida State Museum, Pensacola Lighthouse, Fort Barrancas, The Pensacola Museum of Art
Perdido Key
Known for its natural beauty and laid-back atmosphere, Perdido Key is ideal for visitors seeking tranquility as well as access to nature.
Perdido Key State Park, Johnson Beach National Seashore, Lost Key Golf Club, Perdido Bay Golf Club, Tinsel Town
Orange Beach
Just east of Pensacola Beach, Orange Beach offers vibrant nightlife and attractions, making it popular among young adults and tourists.
The Wharf, Gulf State Park, Orange Beach Marina, Adventure Island, Hugh S. Branyon Backcountry Trail
Milton
Located inland, Milton offers visitors a chance to experience the local culture and the beautiful Blackwater River.
Blackwater River State Park, The West Florida Railroad Museum, Milton Historic District, Canoeing and kayaking on Blackwater River, Local dining and shops
West Pensacola
This area offers a mix of local living and access to the beach, appealing for those looking for a more residential feel while staying near the coast.
Escambia Bay, Historic African American neighborhoods, Local parks, Nearby restaurants, Fishing spots on Escambia River

Understanding Airbnb License Requirements & STR Laws in Pensacola Beach (2025)

While Pensacola Beach, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pensacola Beach to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Pensacola Beach (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pensacola Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

NEW LUXURY"Salty Kisses" DesignerGulfFront Slp 26

NEW LUXURY"Salty Kisses" DesignerGulfFront Slp 26

Entire Place • 7 bedrooms

$289,537
Revenue
25.0%
Occupancy
$2590.55
Daily Rate
Luxury, Beach Access, Sleeps 31

Luxury, Beach Access, Sleeps 31

Entire Place • 7 bedrooms

$288,984
Revenue
66.2%
Occupancy
$1142.47
Daily Rate
Baywatch - 8 Bedroom with Private Pool!

Baywatch - 8 Bedroom with Private Pool!

Entire Place • 8 bedrooms

$240,456
Revenue
57.0%
Occupancy
$984.92
Daily Rate
Room for everybody! Gulf Front w/ GameRoom!

Room for everybody! Gulf Front w/ GameRoom!

Entire Place • 6 bedrooms

$205,906
Revenue
41.0%
Occupancy
$1361.54
Daily Rate
I'd Rather Be Gulfing  | Beach Views + Large Deck!

I'd Rather Be Gulfing | Beach Views + Large Deck!

Entire Place • 6 bedrooms

$196,117
Revenue
38.8%
Occupancy
$1105.31
Daily Rate
Summer Sale! | Walk to Sand  | Epic Gulf Views | A

Summer Sale! | Walk to Sand | Epic Gulf Views | A

Entire Place • 5 bedrooms

$184,946
Revenue
54.8%
Occupancy
$834.57
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pensacola Beach (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pensacola Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Pensacola Beach Properties92$4,789,58413904.54/5.0
Premier Island142$4,396,05821374.72/5.0
Stanley James III105$2,814,4843874.53/5.0
Lia Morris125$2,514,84916214.84/5.0
Laura51$2,314,3192514.90/5.0
Stephanie @ Beach Bum BB30$2,154,3345404.92/5.0
Postcard Properties30$1,676,42211684.76/5.0
Greg20$1,662,052794.91/5.0
Steven33$749,871934.94/5.0
Kenneth Herbert17$568,870384.68/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pensacola Beach.

Dive Deeper: Advanced Pensacola Beach STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pensacola Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pensacola Beach Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pensacola Beach

  • The Pensacola Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.7% of the 977 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pensacola Beach, Apartment/Condo properties are the most common (75.1%), reflecting the local real estate landscape.
  • Houses represent a significant 24.5% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique, outdoor/unique (combined 0.4%) offer potential for unique stay experiences.

Pensacola Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pensacola Beach

  • The dominant room capacity in Pensacola Beach is 2 bedrooms listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 76.7% of the active Airbnb listings in Pensacola Beach, indicating a high concentration in these sizes.
  • A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pensacola Beach.

Pensacola Beach Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pensacola Beach

  • The most common guest capacity trend in Pensacola Beach vacation rentals is listings accommodating 6 guests (42.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Pensacola Beach STR market, accounting for 79.7% of listings.
  • 85.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pensacola Beach.
  • On average, properties in Pensacola Beach are equipped to host 6.5 guests.

Pensacola Beach Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pensacola Beach

  • The most common availability pattern in Pensacola Beach falls within the 271-366 days range, representing 58.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Pensacola Beach (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pensacola Beach Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (1.8%)

1 Night

16 listings

1.8% of total

2 Nights (8.8%)

2 Nights

78 listings

8.8% of total

3 Nights (18.1%)

3 Nights

161 listings

18.1% of total

4-6 Nights (5.7%)

4-6 Nights

51 listings

5.7% of total

7-29 Nights (0.6%)

7-29 Nights

5 listings

0.6% of total

30+ Nights (65%)

30+ Nights

578 listings

65% of total

Key Insights

  • The most prevalent minimum stay requirement in Pensacola Beach is 30+ Nights, adopted by 65% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (10.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (65%) caters to monthly stays (30+ nights) in Pensacola Beach, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 65% of Pensacola Beach hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 65% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pensacola Beach.

Pensacola Beach Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (8.5%)

Super Strict 60 Days

82 listings

8.5% of total

Super Strict 30 Days

17 listings

1.8% of total

Flexible (14.4%)

Flexible

139 listings

14.4% of total

Moderate (24%)

Moderate

232 listings

24% of total

Firm (35.6%)

Firm

344 listings

35.6% of total

Strict (15.7%)

Strict

152 listings

15.7% of total

Cancellation Policy Insights for Pensacola Beach

  • The prevailing Airbnb cancellation policy trend in Pensacola Beach is Firm, used by 35.6% of listings.
  • A majority (51.3%) of hosts in Pensacola Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.6% market standard in Pensacola Beach.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pensacola Beach.

Pensacola Beach STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pensacola Beach

  • The overall average booking lead time for vacation rentals in Pensacola Beach is 70 days.
  • Guests book furthest in advance for stays during May (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 45 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (76 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Pensacola Beach.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 76 days) to capture early planners.
  • Monitor your own booking lead times against these Pensacola Beach averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pensacola Beach (2025)

Amenity data is currently unavailable for Pensacola Beach.

Pensacola Beach Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pensacola Beach

  • The typical guest profile for Airbnb in Pensacola Beach consists of primarily domestic travelers (98%), often arriving from nearby Pensacola, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.7% of guests.
  • Key international markets include United States (97.7%) and Canada (0.4%).
  • Top languages spoken are English (81.2%) followed by Spanish (9.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Pensacola and New Orleans.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pensacola Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Seacrest Beach352$5,520$540.6141%
Alys Beach423$5,455$593.3340%
Seaside593$5,442$689.7936%
Inlet Beach75$4,827$494.2340%
Rosemary Beach496$4,811$564.3038%
Watersound98$4,082$424.9038%
Santa Rosa Beach2,808$4,042$464.8838%
Walton County91$3,697$491.0935%
Destin3,481$3,524$383.8539%
Perdido Beach10$3,241$249.3046%

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