Saint George Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Saint George Island in 2025? Explore comprehensive Airbnb analytics for Saint George Island, Florida, United States to uncover income potential. This 2025 STR market report for Saint George Island, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 145 active listings.

Whether you're considering an Airbnb investment in Saint George Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint George Island Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint George Island Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$474
The average rental revenue earned for an occupied room per day in Saint George Island.
Occupancy Rate(?)
42.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$53,395
Typical annual income for an Airbnb listing in Saint George Island. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.0%
Strong growth (10.0%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Saint George Island.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Saint George Island.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
145
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint George Island (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint George Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint George Island is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint George Island across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $12,226+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,847 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,602 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,691, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint George Island

Saint George Island Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint George Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint George Island:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint George Island

Average Daily Rate (ADR) Airbnb Trends in Saint George Island (2025)

Effective short term rental pricing strategy in Saint George Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint George Island typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $933+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $661 or more.
  • Typical properties (Median) charge around $435 per night.
  • Entry-level properties (Bottom 25%) earn around $298 per night.

Average Daily Rate (ADR) Trend by Month in Saint George Island

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Airbnb Seasonality Analysis & Trends in Saint George Island (2025)

Peak Season (June, May, July)
  • Revenue averages $9,266 per month
  • Occupancy rates average 55.9%
  • Daily rates average $604
Shoulder Season
  • Revenue averages $6,149 per month
  • Occupancy maintains around 46.3%
  • Daily rates hold near $511
Low Season (January, November, December)
  • Revenue drops to average $3,287 per month
  • Occupancy decreases to average 30.2%
  • Daily rates adjust to average $485

Seasonality Insights for Saint George Island

  • The Airbnb seasonality in Saint George Island shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint George Island's highest earning potential, with monthly revenues capable of climbing to $10,881, occupancy reaching a high of 62.9%, and ADRs peaking at $631.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,928, occupancy could drop to 27.0%, and ADRs may adjust down to $481.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint George Island.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint George Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint George Island (2025)

Exploring the top neighborhoods for short-term rentals in Saint George Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
East End
Features beautiful beaches and quiet surroundings, popular with families and couples looking for a relaxing getaway. Close to local restaurants and shops.
St. George Island State Park, Apalachicola Bay, Marlo's Seafood, St. George Island Lighthouse, Eastpoint, The Blue Parrot Cafe
West End
Known for its serene beaches and stunning sunsets, this area is perfect for guests looking for a peaceful retreat away from the hustle and bustle.
Beaches of St. George Island, Sunset Beach, St. George Island Fishing Pier, State Park Bike Path, Eagles Nest, Shell Island
St. George Island State Park
A natural haven with wildlife, trails, and pristine beaches. Ideal for outdoor enthusiasts and nature lovers seeking adventure and tranquility.
Nature trails, Wildlife viewing, Camping areas, Bird watching, Beach access, Historical sites
Apalachicola
A charming nearby town known for its rich history, seafood culture, and Southern hospitality. Attracts travelers interested in history and local cuisine.
Historic Apalachicola, Oyster City Brewing Company, Apalachicola River Museum, Orman House Historic State Park, Local seafood restaurants, John Gorrie Museum State Park
St. George Island Lighthouse
An iconic landmark offering stunning views and a glimpse into the island's maritime history. Great for tourists seeking local culture and history.
Lighthouse tours, Historical exhibits, Beach access, Photography opportunities, Scenic views
Island Coastal Resort
Offers a range of amenities and activities, making it very attractive for vacationers looking for convenience and fun.
Pool access, Fitness center, Water sport rentals, Dining options, Social events, Beach access
St. George Island Beach
Perfect for beach lovers, with miles of uninterrupted sand and picturesque views. Popular with those seeking sun and surf.
Swimming, Sunbathing, Beachcombing, Shell collecting, Surf fishing, Kayaking
The Sunset Beach
Known for its incredible sunsets and quieter ambiance, this area is ideal for romantic getaways or peaceful escapes.
Sunset views, Quiet beaches, Picnic areas, Fishing spots, Biking trails, Local cafes

Understanding Airbnb License Requirements & STR Laws in Saint George Island (2025)

While Saint George Island, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint George Island to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Saint George Island (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint George Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beachfront, private pool, hot tub, elevator

Beachfront, private pool, hot tub, elevator

Entire Place • 6 bedrooms

$344,560
Revenue
46.4%
Occupancy
$1747.92
Daily Rate
Seahaus | St George• Beachfront / Pool & Hot tub

Seahaus | St George• Beachfront / Pool & Hot tub

Entire Place • 6 bedrooms

$294,853
Revenue
72.9%
Occupancy
$1308.72
Daily Rate
At Angels' Nest

At Angels' Nest

Entire Place • 3 bedrooms

$208,338
Revenue
56.9%
Occupancy
$1045.21
Daily Rate
Giggle  Pools     Large swimming & Kids splash

Giggle Pools Large swimming & Kids splash

Entire Place • 2 bedrooms

$179,082
Revenue
76.3%
Occupancy
$567.58
Daily Rate
The Sand Bar

The Sand Bar

Entire Place • 5 bedrooms

$168,296
Revenue
40.5%
Occupancy
$811.68
Daily Rate
Beachfront Paradise w/ Pool on St. George Island!

Beachfront Paradise w/ Pool on St. George Island!

Entire Place • 5 bedrooms

$157,316
Revenue
55.5%
Occupancy
$918.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint George Island (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint George Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Heather8$790,4271214.82/5.0
SouthernCoast12$608,3621214.58/5.0
Deborah1$344,560175.00/5.0
Emily8$310,78418794.83/5.0
John1$294,853354.94/5.0
Andrew4$245,529324.55/5.0
Rent & Relax Vacation Rentals4$226,312794.77/5.0
Livia1$208,338254.92/5.0
Kristine2$196,230774.96/5.0
David1$179,082474.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint George Island.

Dive Deeper: Advanced Saint George Island STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint George Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint George Island Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint George Island

  • The Saint George Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 145 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint George Island, House properties are the most common (84.8%), reflecting the local real estate landscape.
  • Houses represent a significant 84.8% portion, catering likely to families or larger groups.
  • The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 1.4%) offer potential for unique stay experiences.

Saint George Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint George Island

  • The dominant room capacity in Saint George Island is 3 bedrooms listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 59.3% of the active Airbnb listings in Saint George Island, indicating a high concentration in these sizes.
  • A significant 77.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint George Island.

Saint George Island Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint George Island

  • The most common guest capacity trend in Saint George Island vacation rentals is listings accommodating 8+ guests (64.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Saint George Island STR market, accounting for 80.7% of listings.
  • 83.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint George Island.
  • On average, properties in Saint George Island are equipped to host 6.9 guests.

Saint George Island Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint George Island

  • The most common availability pattern in Saint George Island falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saint George Island (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 25.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint George Island Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.3%)

1 Night

6 listings

4.3% of total

2 Nights (13.5%)

2 Nights

19 listings

13.5% of total

3 Nights (25.5%)

3 Nights

36 listings

25.5% of total

4-6 Nights (12.8%)

4-6 Nights

18 listings

12.8% of total

7-29 Nights (2.1%)

7-29 Nights

3 listings

2.1% of total

30+ Nights (41.8%)

30+ Nights

59 listings

41.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint George Island is 30+ Nights, adopted by 41.8% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (17.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (41.8%) caters to monthly stays (30+ nights) in Saint George Island, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 41.8% of Saint George Island hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 41.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint George Island.

Saint George Island Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

1.4% of total

Super Strict 30 Days (20.1%)

Super Strict 30 Days

28 listings

20.1% of total

Flexible

4 listings

2.9% of total

Moderate (21.6%)

Moderate

30 listings

21.6% of total

Firm (27.3%)

Firm

38 listings

27.3% of total

Strict (26.6%)

Strict

37 listings

26.6% of total

Cancellation Policy Insights for Saint George Island

  • The prevailing Airbnb cancellation policy trend in Saint George Island is Firm, used by 27.3% of listings.
  • A majority (53.9%) of hosts in Saint George Island utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 27.3% market standard in Saint George Island.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint George Island.

Saint George Island STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint George Island

  • The overall average booking lead time for vacation rentals in Saint George Island is 73 days.
  • Guests book furthest in advance for stays during July (average 118 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 41 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (89 days avg.) sees the longest lead times, while Fall (66 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Saint George Island.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
  • Monitor your own booking lead times against these Saint George Island averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint George Island (2025)

Amenity Prevalence

Amenity Insights for Saint George Island

  • Essential amenities in Saint George Island that guests expect include: Air conditioning, Wifi, TV, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Heating, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint George Island: Air conditioning, Wifi, TV, Smoke alarm, Free parking on premises.
  • Prioritize adding missing essentials: TV, Smoke alarm, Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint George Island to stay competitive.

Saint George Island Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint George Island

  • The typical guest profile for Airbnb in Saint George Island consists of primarily domestic travelers (100%), often arriving from nearby Tallahassee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.6% of guests.
  • Key international markets include United States (99.6%) and Georgia (0.1%).
  • Top languages spoken are English (87.7%) followed by Spanish (6.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Tallahassee and Atlanta.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint George Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Alligator Point53$3,929$278.9748%
Port St. Joe585$3,704$452.4736%
Saint Teresa14$3,582$294.4145%
Gulf County10$3,495$367.4236%
Cape San Blas89$3,394$495.9034%
Indian Pass34$3,226$434.2135%
Lake Park24$2,811$212.5554%
Eastpoint113$2,687$335.0837%
Panama City Beach9,282$2,637$290.8939%
Port Saint Joe333$2,430$289.5036%

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