Shalimar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Shalimar in 2025? Explore comprehensive Airbnb analytics for Shalimar, Florida, United States to uncover income potential. This 2025 STR market report for Shalimar, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Shalimar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shalimar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shalimar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shalimar (2025)
Understanding the monthly revenue variations for Airbnb listings in Shalimar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shalimar is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shalimar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,478+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,845 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,575 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $685, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shalimar
Shalimar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shalimar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shalimar:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shalimar
Average Daily Rate (ADR) Airbnb Trends in Shalimar (2025)
Effective short term rental pricing strategy in Shalimar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shalimar typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Shalimar
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Airbnb Seasonality Analysis & Trends in Shalimar (2025)
Peak Season (June, July, May)
- Revenue averages $3,576 per month
- Occupancy rates average 47.1%
- Daily rates average $210
Shoulder Season
- Revenue averages $1,722 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $160
Low Season (February, September, December)
- Revenue drops to average $1,367 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $149
Seasonality Insights for Shalimar
- The Airbnb seasonality in Shalimar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shalimar's highest earning potential, with monthly revenues capable of climbing to $4,211, occupancy reaching a high of 56.6%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,317, occupancy could drop to 33.0%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shalimar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shalimar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shalimar (2025)
Exploring the top neighborhoods for short-term rentals in Shalimar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shalimar Beach | A serene coastal area known for its beautiful beaches and family-friendly atmosphere. Attracts visitors seeking relaxation and water activities. | Shalimar Beach Park, Destin Harbor, Water activities, Local restaurants, Walking trails |
| Samson Park | A local park offering recreational opportunities and natural beauty, ideal for families and outdoor enthusiasts. | Picnic areas, Walking trails, Nature views, Fishing spots |
| Fort Walton Beach | Nearby area that is popular for tourism, offering diverse attractions and beach access. Ideal for attracting guests looking for a beach getaway. | Okaloosa Island, The Boardwalk, Gulfarium Marine Adventure Park, Air Force Armament Museum |
| Eglin Air Force Base | A significant military base which attracts military families and contractors for temporary housing. Stable demand for short stays. | Base amenities, Military events, Outdoor activities |
| Niceville | A charming community close to Shalimar, offering access to local attractions while maintaining a quieter atmosphere. | Bluewater Bay Marina, Local dining, Parks and recreational areas |
| Hurlburt Field | Another military facility nearby that sees visitors and personnel looking for short-term lodging options. | Base activities, Nature areas, Community events |
| Destin | A major tourist destination known for its stunning beaches and vibrant nightlife, attracting a large influx of visitors during peak seasons. | Henderson Beach State Park, Destin Commons, Gulf of Mexico beaches, Charter boat fishing |
| Crestview | A growing city with a range of amenities, offering a more affordable option for guests who want to explore the Emerald Coast. | Local shops, Parks, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Shalimar (2025)
While Shalimar, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shalimar to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shalimar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shalimarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Gated Community 2BR Condo Close to Beaches
Entire Place • 2 bedrooms
The Bayou House
Entire Place • 4 bedrooms
Un Poquito Paraiso
Entire Place • 4 bedrooms
Waterfront Guest Studio Bungalow Cottage Retreat
Entire Place • 1 bedroom
Emerald Coast Vacation Rental: 1 Mi to Beach
Entire Place • 3 bedrooms
Stunning Gem/Bliss Getaway Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shalimar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shalimar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christina Elizabeth | 2 | $82,614 | 156 | 4.76/5.0 |
| Sharon | 1 | $42,949 | 1 | Not Rated |
| Ryan | 1 | $38,551 | 13 | 4.92/5.0 |
| Evolve | 1 | $36,886 | 33 | 4.76/5.0 |
| Secret Beach Properties | 1 | $27,506 | 10 | 4.90/5.0 |
| Rick | 1 | $26,806 | 159 | 4.99/5.0 |
| Sherri | 1 | $26,329 | 61 | 4.95/5.0 |
| Aubrey | 1 | $25,886 | 76 | 4.79/5.0 |
| Melissa | 1 | $20,719 | 36 | 4.94/5.0 |
| Lisett | 1 | $20,252 | 53 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shalimar.
Dive Deeper: Advanced Shalimar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shalimar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShalimar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shalimar
- The Shalimar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shalimar, House properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 72.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Shalimar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shalimar
- The dominant room capacity in Shalimar is 3 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 48.2% of the active Airbnb listings in Shalimar, indicating a high concentration in these sizes.
- A significant 44.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shalimar.
Shalimar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shalimar
- The most common guest capacity trend in Shalimar vacation rentals is listings accommodating 8+ guests (27.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shalimar STR market, accounting for 48.3% of listings.
- 48.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shalimar.
- On average, properties in Shalimar are equipped to host 4.2 guests.
Shalimar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shalimar
- The most common availability pattern in Shalimar falls within the 271-366 days range, representing 65.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shalimar (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shalimar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
20.7% of total
2 Nights
11 listings
37.9% of total
3 Nights
2 listings
6.9% of total
4-6 Nights
3 listings
10.3% of total
30+ Nights
7 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Shalimar is 2 Nights, adopted by 37.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Shalimar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.9% of Shalimar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shalimar.
Shalimar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.4% of total
Flexible
3 listings
10.3% of total
Moderate
11 listings
37.9% of total
Firm
8 listings
27.6% of total
Strict
6 listings
20.7% of total
Cancellation Policy Insights for Shalimar
- The prevailing Airbnb cancellation policy trend in Shalimar is Moderate, used by 37.9% of listings.
- There's a relatively balanced mix between guest-friendly (48.2%) and stricter (48.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.9% market standard in Shalimar.
- Regularly review your cancellation policy against competitors and market demand shifts in Shalimar.
Shalimar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shalimar
- The overall average booking lead time for vacation rentals in Shalimar is 27 days.
- Guests book furthest in advance for stays during March (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (36 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Shalimar.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Shalimar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shalimar (2025)
Amenity Prevalence
Amenity Insights for Shalimar
- Essential amenities in Shalimar that guests expect include: Air conditioning, Wifi, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shalimar: Air conditioning, Wifi, Free parking on premises, TV.
- Prioritize adding missing essentials: Free parking on premises, TV.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shalimar to stay competitive.
Shalimar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shalimar
- The typical guest profile for Airbnb in Shalimar consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Australia (0.8%).
- Top languages spoken are English (70.6%) followed by Spanish (22.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Florence.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shalimar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alys Beach | 444 | $6,124 | $641.73 | 40% |
| Seacrest Beach | 357 | $5,985 | $560.96 | 42% |
| Seaside | 660 | $5,800 | $748.13 | 37% |
| Rosemary Beach | 531 | $5,276 | $612.94 | 39% |
| Inlet Beach | 74 | $5,259 | $510.00 | 41% |
| Santa Rosa Beach | 2,894 | $4,575 | $498.35 | 39% |
| Gulf County | 11 | $4,474 | $451.92 | 35% |
| Watersound | 110 | $4,451 | $439.90 | 41% |
| Perdido Beach | 10 | $4,045 | $256.76 | 51% |
| Walton County | 95 | $4,020 | $522.78 | 36% |