Upper Grand Lagoon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Upper Grand Lagoon in 2025? Explore comprehensive Airbnb analytics for Upper Grand Lagoon, Florida, United States to uncover income potential. This 2025 STR market report for Upper Grand Lagoon, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 244 active listings.

Whether you're considering an Airbnb investment in Upper Grand Lagoon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Upper Grand Lagoon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Upper Grand Lagoon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$253
The average rental revenue earned for an occupied room per day in Upper Grand Lagoon.
Occupancy Rate(?)
39.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$26,396
Typical annual income for an Airbnb listing in Upper Grand Lagoon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
17.8%
Strong growth (17.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Upper Grand Lagoon.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Upper Grand Lagoon.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
244
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Upper Grand Lagoon (2025)

Understanding the monthly revenue variations for Airbnb listings in Upper Grand Lagoon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Upper Grand Lagoon is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Upper Grand Lagoon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,184 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,459 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,267, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Upper Grand Lagoon

Upper Grand Lagoon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Upper Grand Lagoon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Upper Grand Lagoon:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Upper Grand Lagoon

Average Daily Rate (ADR) Airbnb Trends in Upper Grand Lagoon (2025)

Effective short term rental pricing strategy in Upper Grand Lagoon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Upper Grand Lagoon typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $426+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $286 or more.
  • Typical properties (Median) charge around $202 per night.
  • Entry-level properties (Bottom 25%) earn around $153 per night.

Average Daily Rate (ADR) Trend by Month in Upper Grand Lagoon

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Airbnb Seasonality Analysis & Trends in Upper Grand Lagoon (2025)

Peak Season (July, June, May)
  • Revenue averages $5,666 per month
  • Occupancy rates average 54.2%
  • Daily rates average $335
Shoulder Season
  • Revenue averages $2,800 per month
  • Occupancy maintains around 39.9%
  • Daily rates hold near $243
Low Season (January, November, December)
  • Revenue drops to average $1,751 per month
  • Occupancy decreases to average 31.5%
  • Daily rates adjust to average $207

Seasonality Insights for Upper Grand Lagoon

  • The Airbnb seasonality in Upper Grand Lagoon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Upper Grand Lagoon's highest earning potential, with monthly revenues capable of climbing to $6,629, occupancy reaching a high of 59.4%, and ADRs peaking at $353.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,548, occupancy could drop to 30.1%, and ADRs may adjust down to $203.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Upper Grand Lagoon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Upper Grand Lagoon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Upper Grand Lagoon (2025)

Exploring the top neighborhoods for short-term rentals in Upper Grand Lagoon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
St. Andrews State Park
A beautiful natural park featuring beaches, fishing, and trails. Ideal for those looking to enjoy outdoor activities, making it a great location for families and nature enthusiasts.
St. Andrews State Park Beach, Shell Island, Fishing Pier, Dolphin Cruises, Nature Trails
Panama City Beach
A world-famous beach destination known for its stunning white sand beaches and vibrant nightlife. Perfect for tourists seeking sun and fun.
Pier Park, Gulf World Marine Park, Ripley's Believe It or Not!, Beachfront restaurants, Water sports activities
Thomas Drive
A popular area known for its proximity to the beaches and various family-friendly attractions. Perfect for family vacations.
WonderWorks, Shipwreck Island Waterpark, St. Andrews State Park, Shell Island excursions, Restaurants and shops
Beachfront Properties
Directly across from the beach, these properties attract tourists looking for a beachfront getaway, making them great for Airbnb investments.
Gulf of Mexico, Beach access, Boardwalk, Local seafood restaurants, Watersport rentals
Lagoon Amusement Park
An area with various amusement parks and entertainment options for families. Ideal for those wanting a fun vacation atmosphere.
Lagoon Amusement Park, Local arcades, Mini golf, Restaurants, Water activities
Up the Beach
A quieter area slightly north of the hustle and bustle, attracting tourists seeking a peaceful beach experience.
Less crowded beaches, Local shops, Sunset views, Beachfront dining options
Grand Lagoon
Known for its boat rentals and waterfront dining. A perfect spot for those who enjoy water activities and gourmet seafood.
Grand Lagoon Marina, Dining options with waterfront views, Fishing charters, Boat rentals, Family-friendly parks
Bahr's Marina
A popular area for boaters and fishing enthusiasts. Great for guests looking to spend time on the water and enjoy a laid-back environment.
Bahr's Marina, Fishing docks, Local fish markets, Waterfront restaurants, Sunset views

Understanding Airbnb License Requirements & STR Laws in Upper Grand Lagoon (2025)

While Upper Grand Lagoon, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Upper Grand Lagoon to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Upper Grand Lagoon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Upper Grand Lagoonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Bay Shore - Pool, Bay Access, Boat Rental

Bay Shore - Pool, Bay Access, Boat Rental

Entire Place • 5 bedrooms

$163,776
Revenue
51.4%
Occupancy
$795.64
Daily Rate
Spacious 4 BR with backyard Steps from the beach

Spacious 4 BR with backyard Steps from the beach

Entire Place • 4 bedrooms

$147,134
Revenue
64.3%
Occupancy
$620.85
Daily Rate
Poseidon's Palace

Poseidon's Palace

Entire Place • 5 bedrooms

$126,828
Revenue
50.1%
Occupancy
$590.97
Daily Rate
Sandollar Sea Haven

Sandollar Sea Haven

Entire Place • 3 bedrooms

$115,592
Revenue
68.8%
Occupancy
$430.43
Daily Rate
Luxury Group Oasis: 2 Villas, Secluded Pool, Sauna

Luxury Group Oasis: 2 Villas, Secluded Pool, Sauna

Entire Place • 4 bedrooms

$111,416
Revenue
54.9%
Occupancy
$533.43
Daily Rate
Shipwrecked: Pool, GmRm, Fire Pit  Close to Beach!

Shipwrecked: Pool, GmRm, Fire Pit Close to Beach!

Entire Place • 3 bedrooms

$103,424
Revenue
70.5%
Occupancy
$343.06
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Upper Grand Lagoon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Upper Grand Lagoon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
The Getaways Family8$644,7463864.75/5.0
Jodey8$321,1261244.98/5.0
Teri8$176,885954.88/5.0
Great Spaces1$163,7761424.71/5.0
Sheri4$159,809454.47/5.0
Jonathan1$147,134544.94/5.0
Alicia Marie4$127,1665684.90/5.0
Niki2$109,263444.71/5.0
Daniel Bruno2$105,5181074.97/5.0
Heather1$102,091694.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Upper Grand Lagoon.

Dive Deeper: Advanced Upper Grand Lagoon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Upper Grand Lagoon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Upper Grand Lagoon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Upper Grand Lagoon

  • The Upper Grand Lagoon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 244 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Upper Grand Lagoon, House properties are the most common (66.8%), reflecting the local real estate landscape.
  • Houses represent a significant 66.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.6%) offer potential for unique stay experiences.

Upper Grand Lagoon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Upper Grand Lagoon

  • The dominant room capacity in Upper Grand Lagoon is 2 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 61.9% of the active Airbnb listings in Upper Grand Lagoon, indicating a high concentration in these sizes.
  • A significant 47.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Upper Grand Lagoon.

Upper Grand Lagoon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Upper Grand Lagoon

  • The most common guest capacity trend in Upper Grand Lagoon vacation rentals is listings accommodating 8+ guests (43.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Upper Grand Lagoon STR market, accounting for 62.7% of listings.
  • 67.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Upper Grand Lagoon.
  • On average, properties in Upper Grand Lagoon are equipped to host 6.0 guests.

Upper Grand Lagoon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Upper Grand Lagoon

  • The most common availability pattern in Upper Grand Lagoon falls within the 271-366 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Upper Grand Lagoon (32%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Upper Grand Lagoon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.1%)

1 Night

48 listings

20.1% of total

2 Nights (18.8%)

2 Nights

45 listings

18.8% of total

3 Nights (14.6%)

3 Nights

35 listings

14.6% of total

4-6 Nights (5.4%)

4-6 Nights

13 listings

5.4% of total

7-29 Nights (1.3%)

7-29 Nights

3 listings

1.3% of total

30+ Nights (39.7%)

30+ Nights

95 listings

39.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Upper Grand Lagoon is 30+ Nights, adopted by 39.7% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (39.7%) caters to monthly stays (30+ nights) in Upper Grand Lagoon, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 39.7% of Upper Grand Lagoon hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 39.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Upper Grand Lagoon.

Upper Grand Lagoon Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0.4% of total

Super Strict 30 Days (5.1%)

Super Strict 30 Days

12 listings

5.1% of total

Flexible (11.9%)

Flexible

28 listings

11.9% of total

Moderate (23.8%)

Moderate

56 listings

23.8% of total

Firm (37%)

Firm

87 listings

37% of total

Strict (21.7%)

Strict

51 listings

21.7% of total

Cancellation Policy Insights for Upper Grand Lagoon

  • The prevailing Airbnb cancellation policy trend in Upper Grand Lagoon is Firm, used by 37% of listings.
  • A majority (58.7%) of hosts in Upper Grand Lagoon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37% market standard in Upper Grand Lagoon.
  • Regularly review your cancellation policy against competitors and market demand shifts in Upper Grand Lagoon.

Upper Grand Lagoon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Upper Grand Lagoon

  • The overall average booking lead time for vacation rentals in Upper Grand Lagoon is 38 days.
  • Guests book furthest in advance for stays during June (average 57 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (50 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Upper Grand Lagoon.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Upper Grand Lagoon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Upper Grand Lagoon (2025)

Amenity Prevalence

Amenity Insights for Upper Grand Lagoon

  • Essential amenities in Upper Grand Lagoon that guests expect include: Air conditioning, TV, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Upper Grand Lagoon: Air conditioning, TV, Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Air conditioning, TV, Wifi, Smoke alarm.
  • Consider adding popular differentiators like Coffee maker or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Upper Grand Lagoon to stay competitive.

Upper Grand Lagoon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Upper Grand Lagoon

  • The typical guest profile for Airbnb in Upper Grand Lagoon consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.6% of guests.
  • Key international markets include United States (97.6%) and United Kingdom (0.6%).
  • Top languages spoken are English (77.3%) followed by Spanish (17.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and Tallahassee.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Upper Grand Lagoon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Alys Beach444$6,124$641.7340%
Seacrest Beach357$5,985$560.9642%
Seaside660$5,800$748.1337%
Rosemary Beach531$5,276$612.9439%
Inlet Beach74$5,259$510.0041%
Saint George Island146$4,665$485.8843%
Santa Rosa Beach2,894$4,575$498.3539%
Gulf County11$4,474$451.9235%
Watersound110$4,451$439.9041%
Walton County95$4,020$522.7836%

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