Williamsburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Williamsburg in 2025? Explore comprehensive Airbnb analytics for Williamsburg, Florida, United States to uncover income potential. This 2025 STR market report for Williamsburg, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Williamsburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Williamsburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Williamsburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Williamsburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Williamsburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williamsburg is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williamsburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,062+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,977 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,227 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $592, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williamsburg
Williamsburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Williamsburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williamsburg:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williamsburg
Average Daily Rate (ADR) Airbnb Trends in Williamsburg (2025)
Effective short term rental pricing strategy in Williamsburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williamsburg typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Williamsburg
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Airbnb Seasonality Analysis & Trends in Williamsburg (2025)
Peak Season (December, March, January)
- Revenue averages $2,011 per month
- Occupancy rates average 46.5%
- Daily rates average $174
Shoulder Season
- Revenue averages $1,563 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $173
Low Season (August, September, October)
- Revenue drops to average $1,134 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $169
Seasonality Insights for Williamsburg
- The Airbnb seasonality in Williamsburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Williamsburg's highest earning potential, with monthly revenues capable of climbing to $2,100, occupancy reaching a high of 59.8%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,049, occupancy could drop to 28.8%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Williamsburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Williamsburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Williamsburg (2025)
Exploring the top neighborhoods for short-term rentals in Williamsburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Charming area with preserved historic homes and proximity to local attractions. Ideal for guests looking for a unique stay in a culturally rich environment. | Historic Williamsburg Plantation, Colonial Williamsburg, Bruton Parish Church, Governor's Palace, James River Plantations |
| Art District | Vibrant neighborhood known for its arts and crafts culture. Attracts art lovers and families looking for a creative escape. | Puppy Love Park, Williamsburg Art Gallery, Art Cafes, Local Craft Shops, Monthly Art Walks |
| Escape Park | Family-friendly area with parks, recreational facilities, and outdoor activities. Great for families and groups seeking fun and nature. | Busch Gardens, Water Country USA, Freedom Park, Waller Mill Park, Local Nature Trails |
| Williamsburg Marketplace | Commercial hub with shopping, dining, and entertainment. Convenient for guests seeking a bustling and active lifestyle during their stay. | Williamsburg Premium Outlets, The College of William & Mary, Local Restaurants, Movie Theaters, Live Music Venues |
| Historic Jamestowne | Significant historical site close to Williamsburg. Great for history buffs and those interested in American history and heritage. | Jamestown Settlement, American Revolution Museum, Historic Jamestowne, Archaeological Sites, Nature Trails |
| Colonial Village | Family-oriented area with colonial-style homes and close-knit community feel. Ideal for tourists looking for a cozy and welcoming atmosphere. | Community Parks, Local Markets, Colonial Style Dining, Annual Community Festivals, Walking Trails |
| New Town | Modern area with new developments, shopping, and dining options. Appeals to a younger crowd and those looking for contemporary amenities. | New Town Shopping Center, Local Breweries, Movie Theaters, Restaurants and Cafes, Public Parks |
| Outlying Areas | Sprawling areas outside of the main city offering more space and privacy. Great for families or larger groups looking for a quieter stay. | Nature Preserves, Local Vineyards, Golf Clubs, Rivers and Lakes, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Williamsburg (2025)
While Williamsburg, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Williamsburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Williamsburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Williamsburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Marriott's Grande Vista @ Orlando - 3BR Villa
Entire Place • 3 bedrooms
9 Bd/ 9 Ba Sleeps 26! Paradiso Grande (5942 HS)
Entire Place • 9 bedrooms
Marriott Grande Vista Luxury Studio-like
Entire Place • N/A
Marriott Grande Vista 2BD villa sleeps 8
Entire Place • 2 bedrooms
Marriott's Grande Vista Resort | Studio Villa
Entire Place • N/A
Marriott's Grande Vista - Studio
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Williamsburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Williamsburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chase | 11 | $139,149 | 1196 | 4.95/5.0 |
| Chase | 10 | $133,139 | 733 | 4.88/5.0 |
| Robert | 3 | $86,870 | 173 | 4.92/5.0 |
| LiveSuites | 4 | $84,078 | 16 | 5.00/5.0 |
| Eich | 1 | $62,135 | 1 | Not Rated |
| Rodrigo | 1 | $49,885 | 7 | 5.00/5.0 |
| Omer | 3 | $36,171 | 370 | 4.85/5.0 |
| Emily | 2 | $35,538 | 76 | 4.92/5.0 |
| Sandy | 2 | $34,419 | 10 | 5.00/5.0 |
| Elena | 1 | $29,032 | 31 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williamsburg.
Dive Deeper: Advanced Williamsburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williamsburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliamsburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williamsburg
- The Williamsburg Airbnb market composition is heavily skewed towards Private Room listings, which make up 68.1% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williamsburg, Hotel/Boutique properties are the most common (46.4%), reflecting the local real estate landscape.
- Houses represent a significant 27.5% portion, catering likely to families or larger groups.
- The presence of 46.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Williamsburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williamsburg
- The dominant room capacity in Williamsburg is 1 bedroom listings, making up 52.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.3% of the active Airbnb listings in Williamsburg, indicating a high concentration in these sizes.
- With over half the market (52.2%) consisting of studios or 1-bedroom units, Williamsburg is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Williamsburg.
Williamsburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williamsburg
- The most common guest capacity trend in Williamsburg vacation rentals is listings accommodating 4 guests (55.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Williamsburg STR market, accounting for 66.7% of listings.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williamsburg.
- On average, properties in Williamsburg are equipped to host 3.5 guests.
Williamsburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williamsburg
- The most common availability pattern in Williamsburg falls within the 271-366 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Williamsburg (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Williamsburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
60.9% of total
2 Nights
2 listings
2.9% of total
3 Nights
4 listings
5.8% of total
4-6 Nights
5 listings
7.2% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
15 listings
21.7% of total
Key Insights
- The most prevalent minimum stay requirement in Williamsburg is 1 Night, adopted by 60.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.8%) of the Williamsburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.7%) caters to monthly stays (30+ nights) in Williamsburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.9% of Williamsburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williamsburg.
Williamsburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
50.7% of total
Moderate
15 listings
22.4% of total
Firm
8 listings
11.9% of total
Strict
10 listings
14.9% of total
Cancellation Policy Insights for Williamsburg
- The prevailing Airbnb cancellation policy trend in Williamsburg is Flexible, used by 50.7% of listings.
- The market strongly favors guest-friendly terms, with 73.1% of listings offering Flexible or Moderate policies. This suggests guests in Williamsburg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50.7% market standard in Williamsburg.
- Given the high prevalence of Flexible policies (50.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Williamsburg.
Williamsburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Williamsburg
- The overall average booking lead time for vacation rentals in Williamsburg is 29 days.
- Guests book furthest in advance for stays during December (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (43 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Williamsburg.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Williamsburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Williamsburg (2025)
Amenity Prevalence
Amenity Insights for Williamsburg
- Essential amenities in Williamsburg that guests expect include: TV, Wifi, Air conditioning, Smoke alarm, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Shampoo, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Williamsburg: TV, Wifi, Air conditioning, Smoke alarm, Hair dryer.
- Prioritize adding missing essentials: Smoke alarm, Hair dryer.
- Consider adding popular differentiators like Iron or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williamsburg to stay competitive.
Williamsburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Williamsburg
- The typical guest profile for Airbnb in Williamsburg consists of primarily domestic travelers (85%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.0% of guests.
- Key international markets include United States (85%) and Canada (4.4%).
- Top languages spoken are English (59.6%) followed by Spanish (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Williamsburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $19,828 | $1659.67 | 62% |
| Anna Maria island | 618 | $6,618 | $774.94 | 41% |
| Reunion | 12 | $6,339 | $563.96 | 41% |
| St. Augustine Beach | 10 | $5,813 | $399.89 | 46% |
| Melbourne Beach | 244 | $5,266 | $469.57 | 44% |
| Vilano Beach | 177 | $5,002 | $409.44 | 45% |
| Indian Rocks Beach | 855 | $4,938 | $401.78 | 48% |
| Bradenton Beach | 50 | $4,762 | $548.01 | 47% |
| Siesta Key | 1,114 | $4,729 | $494.60 | 43% |
| Thonotosassa | 17 | $4,394 | $329.60 | 53% |