Jasper Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Jasper in 2025? Explore comprehensive Airbnb analytics for Jasper, Georgia, United States to uncover income potential. This 2025 STR market report for Jasper, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 239 active listings.
Whether you're considering an Airbnb investment in Jasper, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jasper Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jasper Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jasper (2025)
Understanding the monthly revenue variations for Airbnb listings in Jasper is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jasper is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jasper across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,841+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,779 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,196 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,130, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jasper
Jasper Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jasper STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jasper:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jasper
Average Daily Rate (ADR) Airbnb Trends in Jasper (2025)
Effective short term rental pricing strategy in Jasper involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jasper typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $392+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
- Typical properties (Median) charge around $236 per night.
- Entry-level properties (Bottom 25%) earn around $178 per night.
Average Daily Rate (ADR) Trend by Month in Jasper
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Airbnb Seasonality Analysis & Trends in Jasper (2025)
Peak Season (December, July, June)
- Revenue averages $3,568 per month
- Occupancy rates average 37.3%
- Daily rates average $288
Shoulder Season
- Revenue averages $2,788 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $255
Low Season (January, February, September)
- Revenue drops to average $2,036 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $235
Seasonality Insights for Jasper
- The Airbnb seasonality in Jasper shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jasper's highest earning potential, with monthly revenues capable of climbing to $3,685, occupancy reaching a high of 40.0%, and ADRs peaking at $305.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,756, occupancy could drop to 28.0%, and ADRs may adjust down to $229.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jasper.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jasper seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jasper (2025)
Exploring the top neighborhoods for short-term rentals in Jasper? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Jasper | The heart of Jasper with charming shops, restaurants, and local events. Ideal for guests looking to explore the local culture and community. | Pickens County Historical Society, Jasper City Park, local eateries, art galleries |
| Lake Tamarack | A beautiful lakeside area perfect for outdoor enthusiasts. Offers tranquility and recreational activities like fishing and boating. | Lake Tamarack, hiking trails, picnic areas, fishing spots |
| Talking Rock Creek | Scenic area known for its natural beauty and hiking opportunities. Great for guests who love nature and outdoors. | Talking Rock Creek, hiking trails, wildlife viewing, nature photography spots |
| Grandview | A peaceful community near the mountains, ideal for families and those seeking relaxation away from the city hustle. | Amicalola Falls State Park, hiking trails, scenic overlooks, nature trails |
| Sharptop Mountain | Perfect for adventure seekers, this location offers stunning mountain views and a variety of outdoor activities. | Sharptop Mountain hiking, bike trails, camping areas |
| Pine Log | A small, quiet area with access to local amenities and a family-friendly atmosphere, attracting those looking for a laid-back stay. | local parks, community events, short drives to downtown Jasper |
| Raccoon Lake | A serene lake area great for fishing and boating, appealing to nature lovers and recreational enthusiasts. | Raccoon Lake, fishing dock, boat launch, picnic areas |
| Henderson Mountain | Tranquil and scenic, this area provides a perfect getaway for visitors wanting to experience the beauty of nature. | Henderson Mountain trails, scenic views, birdwatching spots |
Understanding Airbnb License Requirements & STR Laws in Jasper (2025)
While Jasper, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jasper to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Jasper (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jasperbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hillside Manor - Hot Tub, Fireplace, Pool table!
Entire Place • 6 bedrooms
Field of Stars - Unwind in Mountain Serenity
Entire Place • 6 bedrooms
McElroy Manor - Luxury and comfort in Big Canoe!
Entire Place • 7 bedrooms
Pet Friendly Cabin: Hot Tub, Game Room, Fire Pits
Entire Place • 4 bedrooms
North Georgia Escape With Hot Tub
Entire Place • 4 bedrooms
Lakefront ‘Glass House’ Cabin w/ Mountain Views!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jasper (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jasper based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Georgia CFY | 45 | $1,235,044 | 330 | 4.58/5.0 |
| Southern Comfort | 35 | $480,475 | 363 | 4.84/5.0 |
| Melissa | 3 | $198,055 | 122 | 4.90/5.0 |
| Evolve | 6 | $197,347 | 233 | 4.79/5.0 |
| Host #417153627 | 10 | $173,717 | 58 | 4.84/5.0 |
| Grand Welcome North Georgia Mo | 6 | $168,911 | 61 | 4.87/5.0 |
| Hassan | 2 | $98,240 | 71 | 4.92/5.0 |
| Joni | 2 | $92,677 | 194 | 4.99/5.0 |
| Janet | 12 | $91,270 | 31 | 4.76/5.0 |
| Katie | 1 | $71,937 | 45 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jasper.
Dive Deeper: Advanced Jasper STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jasper. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJasper Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jasper
- The Jasper Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 239 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jasper, House properties are the most common (45.6%), reflecting the local real estate landscape.
- Houses represent a significant 45.6% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.5%) offer potential for unique stay experiences.
Jasper Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jasper
- The dominant room capacity in Jasper is 4 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 52.7% of the active Airbnb listings in Jasper, indicating a high concentration in these sizes.
- A significant 68.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jasper.
Jasper Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jasper
- The most common guest capacity trend in Jasper vacation rentals is listings accommodating 8+ guests (56.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Jasper STR market, accounting for 71.6% of listings.
- 73.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jasper.
- On average, properties in Jasper are equipped to host 6.5 guests.
Jasper Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jasper
- The most common availability pattern in Jasper falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jasper (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jasper Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
9.5% of total
2 Nights
100 listings
45.5% of total
3 Nights
14 listings
6.4% of total
4-6 Nights
3 listings
1.4% of total
30+ Nights
82 listings
37.3% of total
Key Insights
- The most prevalent minimum stay requirement in Jasper is 2 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (37.3%) caters to monthly stays (30+ nights) in Jasper, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.5% of Jasper hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
- A 2-night minimum appears standard (45.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 37.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jasper.
Jasper Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
26 listings
11.6% of total
Flexible
18 listings
8% of total
Moderate
67 listings
29.8% of total
Firm
80 listings
35.6% of total
Strict
34 listings
15.1% of total
Cancellation Policy Insights for Jasper
- The prevailing Airbnb cancellation policy trend in Jasper is Firm, used by 35.6% of listings.
- A majority (50.7%) of hosts in Jasper utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.6% market standard in Jasper.
- Regularly review your cancellation policy against competitors and market demand shifts in Jasper.
Jasper STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jasper
- The overall average booking lead time for vacation rentals in Jasper is 46 days.
- Guests book furthest in advance for stays during May (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Jasper.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Jasper averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jasper (2025)
Amenity Prevalence
Amenity Insights for Jasper
- Essential amenities in Jasper that guests expect include: Air conditioning, Free parking on premises, Wifi, TV, Heating, Smoke alarm, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dryer, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jasper: Air conditioning, Free parking on premises, Wifi, TV, Heating, Smoke alarm, Washer.
- Prioritize adding missing essentials: Free parking on premises, Wifi, TV, Heating, Smoke alarm, Washer.
- Consider adding popular differentiators like Kitchen or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jasper to stay competitive.
Jasper Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jasper
- The typical guest profile for Airbnb in Jasper consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and United Kingdom (0.3%).
- Top languages spoken are English (80.6%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jasper Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 67 | $6,532 | $584.28 | 43% |
| Gilmer County | 22 | $4,490 | $366.98 | 40% |
| Sevierville | 5,824 | $4,393 | $341.44 | 47% |
| Fannin County | 38 | $4,344 | $390.37 | 40% |
| Cedar Bluff | 32 | $4,030 | $392.75 | 38% |
| Gatlinburg | 3,430 | $3,911 | $326.72 | 45% |
| Epworth | 72 | $3,911 | $368.34 | 39% |
| Pigeon Forge | 2,798 | $3,790 | $312.17 | 44% |
| Eatonton | 236 | $3,776 | $459.21 | 33% |
| Waleska | 45 | $3,767 | $350.04 | 41% |