Martin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Martin in 2025? Explore comprehensive Airbnb analytics for Martin, Georgia, United States to uncover income potential. This 2025 STR market report for Martin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Martin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martin (2025)
Understanding the monthly revenue variations for Airbnb listings in Martin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martin is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,709+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,786 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,133 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,824, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martin
Martin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martin:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martin
Average Daily Rate (ADR) Airbnb Trends in Martin (2025)
Effective short term rental pricing strategy in Martin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martin typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $468+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $300 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Martin
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Airbnb Seasonality Analysis & Trends in Martin (2025)
Peak Season (June, July, May)
- Revenue averages $6,010 per month
- Occupancy rates average 56.3%
- Daily rates average $282
Shoulder Season
- Revenue averages $3,911 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $250
Low Season (January, February, September)
- Revenue drops to average $2,181 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $229
Seasonality Insights for Martin
- The Airbnb seasonality in Martin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martin's highest earning potential, with monthly revenues capable of climbing to $6,757, occupancy reaching a high of 64.3%, and ADRs peaking at $290.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,544, occupancy could drop to 24.4%, and ADRs may adjust down to $220.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martin (2025)
Exploring the top neighborhoods for short-term rentals in Martin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Hartwell | A large reservoir on the Georgia/South Carolina border, Lake Hartwell is popular among vacationers for boating, fishing, and water sports. Its scenic beauty and recreational opportunities make it a prime destination for Airbnb hosts. | Lake Hartwell State Park, Hartwell Dam, Sandy Creek Park, Clemson University, Campground Sites, Fishing and Boating Areas |
| Hart County | Known for its rural charm and outdoor activities, Hart County is a great spot for families and nature lovers looking for a peaceful getaway. It features several parks and natural attractions. | Hart State Outdoor Recreation Area, Tugaloo State Park, Lake Hartwell Fishing, Local Hiking Trails, Scenic Byways |
| Martin | A small town with a cozy atmosphere, perfect for those looking to escape the hustle and bustle. Martin is close to Lake Hartwell and offers easy access to various recreational activities. | Martin Creek, Local Shops and Restaurants, Community Parks, Outdoor Recreation, Quiet Neighborhoods |
| Royston | A nearby town that offers a quaint Southern experience with small-town charm. Royston has a rich history and is close to outdoor attractions, ideal for those seeking a slower pace. | Royston Historic District, Local Festivals, Hiking Trails, Nearby Lakes, Parks and Picnic Areas |
| Elberton | Famous for its granite quarries and the Georgia Guidestones, Elberton has tourism opportunities for those interested in history and outdoor exploration. The town has local events that attract visitors. | Georgia Guidestones, Elberton Granite Museum, Lake Hartwell, Fishing and Water Sports, Annual Festivals |
| Lavonia | A charming town close to Lake Hartwell, Lavonia is great for vacation rentals. It offers a small-town feel with access to nature and local activities. | Lavonia Historical Society, Local Parks, Fishing Spots, Lake Activities, Community Events |
| Anderson (SC) | Crossing the state line, Anderson offers a variety of attractions and is close to Lake Hartwell. With its growing economy, it attracts visitors year-round. | Anderson County Museum, Lake Hartwell State Park, Shopping and Dining Options, Hiking Trails, Cultural Events |
| Hartwell | The city of Hartwell is a prime destination for visitors to Lake Hartwell. It boasts a vibrant community with a mix of outdoor recreation and local culture, making it attractive for Airbnb hosts. | Hartwell Lake, Restaurants and Cafes, Hartwell Historic District, Fishing and Boating Opportunities, Local Music and Arts Festivals |
Understanding Airbnb License Requirements & STR Laws in Martin (2025)
While Martin, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Martin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hardystone LakeHouse Hot Tub & Double Decker Dock!
Entire Place • 5 bedrooms
Cardinal Rose Lake House w/ Hot Tub & Dock!
Entire Place • 7 bedrooms
Havenly Lake House w/ Hot Tub & Private Dock!
Entire Place • 3 bedrooms
Game Room-Projector-Kayaks-Paddlbrds-Firepit-Dock
Entire Place • 3 bedrooms
Trendy Lake Cabin - New Paddle Boards, Hot Tub
Entire Place • 3 bedrooms
Lake Hartwell: Private Pool, Dock, Pets, Fire Pit
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Linton Realty | 4 | $441,883 | 300 | 4.96/5.0 |
| Erin | 1 | $69,696 | 82 | 4.90/5.0 |
| Melinda | 2 | $58,584 | 76 | 4.97/5.0 |
| All Hart | 1 | $56,894 | 61 | 4.84/5.0 |
| Ellen | 1 | $56,676 | 24 | 4.88/5.0 |
| Evolve | 1 | $56,399 | 27 | 4.96/5.0 |
| Jill | 1 | $45,050 | 70 | 4.94/5.0 |
| Andi | 1 | $44,850 | 18 | 5.00/5.0 |
| Brian | 1 | $41,479 | 90 | 4.87/5.0 |
| Terri | 1 | $39,734 | 70 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martin.
Dive Deeper: Advanced Martin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martin
- The Martin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martin, House properties are the most common (69.7%), reflecting the local real estate landscape.
- Houses represent a significant 69.7% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Martin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martin
- The dominant room capacity in Martin is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 51.5% of the active Airbnb listings in Martin, indicating a high concentration in these sizes.
- A significant 69.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martin.
Martin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martin
- The most common guest capacity trend in Martin vacation rentals is listings accommodating 8+ guests (57.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Martin STR market, accounting for 75.8% of listings.
- 75.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martin.
- On average, properties in Martin are equipped to host 6.7 guests.
Martin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martin
- The most common availability pattern in Martin falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Martin (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
9.1% of total
2 Nights
8 listings
24.2% of total
3 Nights
9 listings
27.3% of total
4-6 Nights
1 listings
3% of total
30+ Nights
12 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Martin is 30+ Nights, adopted by 36.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Martin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.4% of Martin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martin.
Martin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
21.2% of total
Moderate
6 listings
18.2% of total
Firm
7 listings
21.2% of total
Strict
13 listings
39.4% of total
Cancellation Policy Insights for Martin
- The prevailing Airbnb cancellation policy trend in Martin is Strict, used by 39.4% of listings.
- A majority (60.6%) of hosts in Martin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.4% market standard in Martin.
- With 39.4% using Strict terms, this is a viable option in Martin, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Martin.
Martin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martin
- The overall average booking lead time for vacation rentals in Martin is 50 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Martin.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Martin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martin (2025)
Amenity Prevalence
Amenity Insights for Martin
- Essential amenities in Martin that guests expect include: Air conditioning, Free parking on premises, Heating, Wifi, Smoke alarm, Essentials, TV, Dishes and silverware, Microwave, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martin: Air conditioning, Free parking on premises, Heating, Wifi, Smoke alarm, Essentials, TV, Dishes and silverware, Microwave, Kitchen.
- Prioritize adding missing essentials: Dishes and silverware, Microwave, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martin to stay competitive.
Martin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martin
- The typical guest profile for Airbnb in Martin consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Brazil (0.4%).
- Top languages spoken are English (83%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Greenville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |