Thomaston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Thomaston in 2025? Explore comprehensive Airbnb analytics for Thomaston, Georgia, United States to uncover income potential. This 2025 STR market report for Thomaston, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Thomaston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thomaston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Thomaston Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$148
The average rental revenue earned for an occupied room per day in Thomaston.
Occupancy Rate(?)
34.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,503
Typical annual income for an Airbnb listing in Thomaston. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.1%
Significant decrease (-23.1%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Thomaston.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Thomaston.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Thomaston (2025)

Understanding the monthly revenue variations for Airbnb listings in Thomaston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thomaston is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thomaston across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,215+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,018 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,391 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $744, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Thomaston

Thomaston Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Thomaston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thomaston:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Thomaston

Average Daily Rate (ADR) Airbnb Trends in Thomaston (2025)

Effective short term rental pricing strategy in Thomaston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thomaston typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
  • Typical properties (Median) charge around $137 per night.
  • Entry-level properties (Bottom 25%) earn around $95 per night.

Average Daily Rate (ADR) Trend by Month in Thomaston

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Airbnb Seasonality Analysis & Trends in Thomaston (2025)

Peak Season (December, November, October)
  • Revenue averages $1,806 per month
  • Occupancy rates average 39.2%
  • Daily rates average $153
Shoulder Season
  • Revenue averages $1,514 per month
  • Occupancy maintains around 34.2%
  • Daily rates hold near $150
Low Season (January, June, August)
  • Revenue drops to average $1,289 per month
  • Occupancy decreases to average 29.3%
  • Daily rates adjust to average $154

Seasonality Insights for Thomaston

  • The Airbnb seasonality in Thomaston shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Thomaston's highest earning potential, with monthly revenues capable of climbing to $1,926, occupancy reaching a high of 40.5%, and ADRs peaking at $155.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,181, occupancy could drop to 25.2%, and ADRs may adjust down to $146.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thomaston.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Thomaston seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Thomaston (2025)

Exploring the top neighborhoods for short-term rentals in Thomaston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Thomaston Downtown
Historic downtown area with charming shops, restaurants, and a vibrant community atmosphere. Great for visitors looking to explore local culture and events.
Upson County Courthouse, Thomaston Rose Garden, Thomaston Depot, local art galleries, various festivals and markets
Thomaston Historic District
Preserved historic homes and buildings that provide a glimpse into the city's rich history. Ideal for tourists interested in heritage and history.
Historic homes tours, Nature trails, Thomaston History Museum, Nearby parks and recreational areas
Riverside Park
Family-friendly park area with recreational activities, picnic spots, and a scenic environment. Perfect for families and outdoor lovers.
Walking trails, Playground, Fishing spots, Picnic areas
Thomaston Golf Course
Popular destination for golfing enthusiasts and those seeking a relaxing outdoor activity. A good spot for stays focused on leisure and sport.
Thomaston Country Club, Golf tournaments, Scenic views of the course
Upson Historical Society
An area focused on the local heritage and community events, attracting visitors interested in learning about the past and local culture.
Historical exhibits, Community events, Educational programs
Local Wineries
Nearby wineries offering tastings and tours for a unique experience in Georgia's wine country. Great for those looking to explore food and wine.
Wine tastings, Vineyard tours, Gourmet food experiences
High Falls State Park
Beautiful natural area ideal for hiking, picnicking, and enjoying the outdoors. Attracts nature lovers and adventure seekers.
Waterfalls, Hiking trails, Camping facilities, Fishing opportunities
Lake Thomaston
A scenic spot for fishing, boating, and relaxing by the water. Appeals to those looking for serene and recreational escapes.
Boating, Fishing, Picnic areas, Walking trails

Understanding Airbnb License Requirements & STR Laws in Thomaston (2025)

While Thomaston, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thomaston to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Thomaston (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Thomastonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

4BR Peaceful Country Home in Thomaston

4BR Peaceful Country Home in Thomaston

Entire Place • 4 bedrooms

$35,473
Revenue
46.9%
Occupancy
$206.55
Daily Rate
Stillmeadows Cabin # 2

Stillmeadows Cabin # 2

Entire Place • 2 bedrooms

$34,173
Revenue
54.3%
Occupancy
$155.53
Daily Rate
STILLMEADOWS CABINS #1

STILLMEADOWS CABINS #1

Entire Place • 3 bedrooms

$25,044
Revenue
44.6%
Occupancy
$152.57
Daily Rate
Country Cottage at Trails End

Country Cottage at Trails End

Entire Place • 2 bedrooms

$22,232
Revenue
56.3%
Occupancy
$106.95
Daily Rate
Nana's Retreat -Private 1 Bedroom/1 Bath Apartment

Nana's Retreat -Private 1 Bedroom/1 Bath Apartment

Entire Place • 1 bedroom

$20,201
Revenue
57.2%
Occupancy
$96.67
Daily Rate
Private Room #4 at The Woodall House

Private Room #4 at The Woodall House

Private Room • N/A

$19,685
Revenue
31.3%
Occupancy
$173.33
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Thomaston (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Thomaston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kari5$80,292414.90/5.0
Nicole2$59,2173164.92/5.0
Jackita1$35,473464.67/5.0
Jared2$27,741544.39/5.0
Susan1$22,232735.00/5.0
Roger2$20,9272664.98/5.0
Hayley1$20,2011654.95/5.0
Lesya1$17,956334.88/5.0
Georgia1$15,077524.87/5.0
Peggy1$11,027424.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thomaston.

Dive Deeper: Advanced Thomaston STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thomaston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Thomaston Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Thomaston

  • The Thomaston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 42.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Thomaston, House properties are the most common (47.4%), reflecting the local real estate landscape.
  • Houses represent a significant 47.4% portion, catering likely to families or larger groups.
  • The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Thomaston Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Thomaston

  • The dominant room capacity in Thomaston is 3 bedrooms listings, making up 21.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 36.9% of the active Airbnb listings in Thomaston, indicating a high concentration in these sizes.
  • A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thomaston.

Thomaston Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Thomaston

  • The most common guest capacity trend in Thomaston vacation rentals is listings accommodating 4 guests (21.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Thomaston STR market, accounting for 42.2% of listings.
  • 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thomaston.
  • On average, properties in Thomaston are equipped to host 3.4 guests.

Thomaston Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Thomaston

  • The most common availability pattern in Thomaston falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Thomaston (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Thomaston Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (78.9%)

1 Night

15 listings

78.9% of total

2 Nights (21.1%)

2 Nights

4 listings

21.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Thomaston is 1 Night, adopted by 78.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Thomaston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 78.9% of Thomaston hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thomaston.

Thomaston Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (21.1%)

Flexible

4 listings

21.1% of total

Moderate (36.8%)

Moderate

7 listings

36.8% of total

Firm (26.3%)

Firm

5 listings

26.3% of total

Strict (15.8%)

Strict

3 listings

15.8% of total

Cancellation Policy Insights for Thomaston

  • The prevailing Airbnb cancellation policy trend in Thomaston is Moderate, used by 36.8% of listings.
  • There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 36.8% market standard in Thomaston.
  • Regularly review your cancellation policy against competitors and market demand shifts in Thomaston.

Thomaston STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Thomaston

  • The overall average booking lead time for vacation rentals in Thomaston is 47 days.
  • Guests book furthest in advance for stays during May (average 93 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (60 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Thomaston.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
  • Monitor your own booking lead times against these Thomaston averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Thomaston (2025)

Amenity Prevalence

Amenity Insights for Thomaston

  • Essential amenities in Thomaston that guests expect include: Air conditioning, Heating, Free parking on premises, Coffee maker, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Backyard, Fire extinguisher, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Thomaston: Air conditioning, Heating, Free parking on premises, Coffee maker, Smoke alarm.
  • Consider adding popular differentiators like Backyard or Fire extinguisher to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Thomaston to stay competitive.

Thomaston Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Thomaston

  • The typical guest profile for Airbnb in Thomaston consists of primarily domestic travelers (97%), often arriving from nearby Canton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.7% of guests.
  • Key international markets include United States (96.7%) and Canada (0.8%).
  • Top languages spoken are English (80.8%) followed by Spanish (13.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Canton and Atlanta.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Thomaston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Jacksons' Gap48$3,777$453.0337%
Eatonton236$3,776$459.2133%
Bishop13$3,741$446.7235%
Greensboro37$3,495$520.3728%
Bogart11$3,478$566.9729%
Buckhead12$3,398$354.7236%
Eclectic60$3,173$390.1935%
North Decatur22$3,122$225.5746%
Alexander City46$3,119$381.1238%
Cordele19$3,057$305.7142%

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