Toccoa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Toccoa in 2025? Explore comprehensive Airbnb analytics for Toccoa, Georgia, United States to uncover income potential. This 2025 STR market report for Toccoa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.

Whether you're considering an Airbnb investment in Toccoa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toccoa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Toccoa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$213
The average rental revenue earned for an occupied room per day in Toccoa.
Occupancy Rate(?)
43.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$36,073
Typical annual income for an Airbnb listing in Toccoa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.4%
Positive growth (8.4%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Toccoa.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Toccoa.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
43
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Toccoa (2025)

Understanding the monthly revenue variations for Airbnb listings in Toccoa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toccoa is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toccoa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,090 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,348 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,294, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Toccoa

Toccoa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Toccoa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toccoa:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Toccoa

Average Daily Rate (ADR) Airbnb Trends in Toccoa (2025)

Effective short term rental pricing strategy in Toccoa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toccoa typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
  • Typical properties (Median) charge around $157 per night.
  • Entry-level properties (Bottom 25%) earn around $122 per night.

Average Daily Rate (ADR) Trend by Month in Toccoa

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Airbnb Seasonality Analysis & Trends in Toccoa (2025)

Peak Season (June, July, May)
  • Revenue averages $4,885 per month
  • Occupancy rates average 50.8%
  • Daily rates average $231
Shoulder Season
  • Revenue averages $3,167 per month
  • Occupancy maintains around 46.8%
  • Daily rates hold near $206
Low Season (January, February, March)
  • Revenue drops to average $2,525 per month
  • Occupancy decreases to average 33.1%
  • Daily rates adjust to average $200

Seasonality Insights for Toccoa

  • The Airbnb seasonality in Toccoa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Toccoa's highest earning potential, with monthly revenues capable of climbing to $5,435, occupancy reaching a high of 61.0%, and ADRs peaking at $237.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,429, occupancy could drop to 29.0%, and ADRs may adjust down to $199.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toccoa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Toccoa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Toccoa (2025)

Exploring the top neighborhoods for short-term rentals in Toccoa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Hartwell
A popular destination for water sports, fishing, and camping. This area attracts families and outdoor enthusiasts looking to enjoy the beautiful lake and surrounding nature.
Lake Hartwell, Hartwell Dam, Fishing and boating opportunities, Camping facilities, Hiking trails near the lake
Downtown Toccoa
The heart of Toccoa, with a charming small-town atmosphere. Visitors enjoy local shops, dining, and historical sites, making it ideal for travelers wanting to explore the local culture.
Toccoa Carnival, Currahee Military Museum, Historic Downtown Toccoa, Local restaurants and cafes, Toccoa Falls
Toccoa Falls
A beautiful natural attraction known for its stunning waterfall, which is one of the tallest east of the Mississippi. Great for nature lovers and those looking for scenic beauty.
Toccoa Falls, Toccoa Falls College, Hiking trails around the natural area, Picnic areas, Educational tours at the college
Stephens County
Surrounding Toccoa, this area offers a mix of rural charm and outdoor activities. It's appealing for those looking to escape the city and enjoy nature.
Currahee Mountain, Local farms, Nature trails, Outdoor recreational activities, Community events
Big Hart State Park
A spacious state park ideal for outdoor lovers, featuring camping, fishing, and hiking. Attracts visitors looking for adventure in nature.
Hiking trails, Fishing spots, Camping grounds, Picnic areas, Wildlife viewing
Toccoa Lake Park
A serene park that provides a relaxing environment for families and individuals. It's perfect for picnics and leisure activities, making it a great attraction for visitors.
Lake access, Playgrounds, Walking trails, Picnic facilities, Fishing opportunities
Currahee Vineyard
A unique winery in the region that attracts wine enthusiasts. The vineyard setting is picturesque, perfect for those seeking a more tranquil and luxurious stay.
Wine tastings, Vineyard tours, Beautiful scenery, Event hosting, Local wine products
Local Arts District
A growing area that showcases arts and crafts, appealing to tourists interested in cultural experiences and local artisan products.
Art galleries, Craft fairs, Local artist studios, Craft workshops, Cultural events

Understanding Airbnb License Requirements & STR Laws in Toccoa (2025)

While Toccoa, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toccoa to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Toccoa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Toccoabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Mountain Views / Resort Style Pool / Wedding Venue

Mountain Views / Resort Style Pool / Wedding Venue

Entire Place • 6 bedrooms

$244,231
Revenue
72.9%
Occupancy
$917.99
Daily Rate
Lakefront at Currahee Club

Lakefront at Currahee Club

Entire Place • 7 bedrooms

$122,277
Revenue
38.2%
Occupancy
$873.13
Daily Rate
Penn Landing Lake House

Penn Landing Lake House

Entire Place • 4 bedrooms

$88,562
Revenue
62.5%
Occupancy
$370.74
Daily Rate
Inn The Cove Lake House

Inn The Cove Lake House

Entire Place • 3 bedrooms

$81,299
Revenue
51.9%
Occupancy
$370.22
Daily Rate
Entire Lake House. Fish, grill, peace and quiet.

Entire Lake House. Fish, grill, peace and quiet.

Entire Place • 3 bedrooms

$59,923
Revenue
75.6%
Occupancy
$234.04
Daily Rate
Lakefront with Dock and Hot Tub!

Lakefront with Dock and Hot Tub!

Entire Place • 5 bedrooms

$56,357
Revenue
48.1%
Occupancy
$305.66
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Toccoa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Toccoa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Linton Realty7$376,6495514.94/5.0
Luis1$244,231454.98/5.0
Tracy1$122,27764.67/5.0
Cyd4$84,8742994.89/5.0
Stephen2$63,5841885.00/5.0
Martin1$59,923704.83/5.0
MPM Vacation Rentals1$56,357464.80/5.0
All Hart1$42,003144.64/5.0
Kim1$41,805114.82/5.0
Sarah1$41,167244.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toccoa.

Dive Deeper: Advanced Toccoa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toccoa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Toccoa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Toccoa

  • The Toccoa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 43 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Toccoa, House properties are the most common (69.8%), reflecting the local real estate landscape.
  • Houses represent a significant 69.8% portion, catering likely to families or larger groups.
  • The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 4.7%) offer potential for unique stay experiences.

Toccoa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Toccoa

  • The dominant room capacity in Toccoa is 2 bedrooms listings, making up 37.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 62.8% of the active Airbnb listings in Toccoa, indicating a high concentration in these sizes.
  • A significant 48.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toccoa.

Toccoa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Toccoa

  • The most common guest capacity trend in Toccoa vacation rentals is listings accommodating 8+ guests (34.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Toccoa STR market, accounting for 60.5% of listings.
  • 60.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toccoa.
  • On average, properties in Toccoa are equipped to host 5.7 guests.

Toccoa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Toccoa

  • The most common availability pattern in Toccoa falls within the 181-270 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 62.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Toccoa (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 41.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Toccoa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.5%)

1 Night

11 listings

27.5% of total

2 Nights (45%)

2 Nights

18 listings

45% of total

3 Nights (5%)

3 Nights

2 listings

5% of total

4-6 Nights (2.5%)

4-6 Nights

1 listings

2.5% of total

30+ Nights (20%)

30+ Nights

8 listings

20% of total

Key Insights

  • The most prevalent minimum stay requirement in Toccoa is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.5%) of the Toccoa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20%) caters to monthly stays (30+ nights) in Toccoa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 45% of Toccoa hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toccoa.

Toccoa Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (15.4%)

Flexible

6 listings

15.4% of total

Moderate (30.8%)

Moderate

12 listings

30.8% of total

Firm (28.2%)

Firm

11 listings

28.2% of total

Strict (25.6%)

Strict

10 listings

25.6% of total

Cancellation Policy Insights for Toccoa

  • The prevailing Airbnb cancellation policy trend in Toccoa is Moderate, used by 30.8% of listings.
  • A majority (53.8%) of hosts in Toccoa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 30.8% market standard in Toccoa.
  • Regularly review your cancellation policy against competitors and market demand shifts in Toccoa.

Toccoa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Toccoa

  • The overall average booking lead time for vacation rentals in Toccoa is 48 days.
  • Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Toccoa.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
  • Monitor your own booking lead times against these Toccoa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Toccoa (2025)

Amenity Prevalence

Amenity Insights for Toccoa

  • Essential amenities in Toccoa that guests expect include: Smoke alarm, TV, Air conditioning, Wifi, Heating, Free parking on premises, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Toccoa: Smoke alarm, TV, Air conditioning, Wifi, Heating, Free parking on premises, Essentials, Hot water.
  • Prioritize adding missing essentials: Heating, Free parking on premises, Essentials, Hot water.
  • Consider adding popular differentiators like Refrigerator or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Toccoa to stay competitive.

Toccoa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Toccoa

  • The typical guest profile for Airbnb in Toccoa consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.3% of guests.
  • Key international markets include United States (98.3%) and United Kingdom (0.6%).
  • Top languages spoken are English (80.3%) followed by Spanish (11.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and Mount Pleasant.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Toccoa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Union Mills14$5,934$458.5743%
Sevier County54$5,803$490.3244%
Gilmer County22$4,696$342.1343%
Sevierville5,187$4,592$318.7748%
Six Mile57$4,391$411.6743%
Fannin County37$4,285$339.5241%
West Union31$4,282$513.7238%
Gatlinburg2,866$4,172$307.4447%
Eatonton231$4,171$473.1535%
Waleska41$4,156$346.7242%

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