Middleton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Middleton in 2025? Explore comprehensive Airbnb analytics for Middleton, Idaho, United States to uncover income potential. This 2025 STR market report for Middleton, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Middleton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Middleton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Middleton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$201
The average rental revenue earned for an occupied room per day in Middleton.
Occupancy Rate(?)
44.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,951
Typical annual income for an Airbnb listing in Middleton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.2%
Slight decrease (-7.2%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Middleton.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Middleton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Middleton (2025)

Understanding the monthly revenue variations for Airbnb listings in Middleton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Middleton is typically June, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Middleton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,696+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,667 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,665 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,117, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Middleton

Middleton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Middleton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Middleton:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Middleton

Average Daily Rate (ADR) Airbnb Trends in Middleton (2025)

Effective short term rental pricing strategy in Middleton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Middleton typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $356+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
  • Typical properties (Median) charge around $137 per night.
  • Entry-level properties (Bottom 25%) earn around $90 per night.

Average Daily Rate (ADR) Trend by Month in Middleton

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Airbnb Seasonality Analysis & Trends in Middleton (2025)

Peak Season (June, December, July)
  • Revenue averages $3,800 per month
  • Occupancy rates average 58.5%
  • Daily rates average $198
Shoulder Season
  • Revenue averages $2,486 per month
  • Occupancy maintains around 44.9%
  • Daily rates hold near $204
Low Season (January, April, October)
  • Revenue drops to average $1,549 per month
  • Occupancy decreases to average 35.9%
  • Daily rates adjust to average $206

Seasonality Insights for Middleton

  • The Airbnb seasonality in Middleton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Middleton's highest earning potential, with monthly revenues capable of climbing to $4,864, occupancy reaching a high of 72.1%, and ADRs peaking at $225.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,065, occupancy could drop to 28.3%, and ADRs may adjust down to $192.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Middleton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Middleton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Middleton (2025)

Exploring the top neighborhoods for short-term rentals in Middleton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Middleton
The heart of Middleton with charming shops, restaurants, and access to local events. Ideal for visitors wanting to experience the town's small-town hospitality and community vibe.
Middleton City Park, Middleton Historical Museum, Local Farmers Market, Restaurants and boutiques
Lakeview Park
A peaceful residential area with scenic views of the nearby lake. Popular for families and nature lovers looking for tranquil surroundings with easy access to outdoor activities.
Lakeview Park, Fishing spots, Trails for hiking and biking
West Valley Road
A growing area with new developments and easy access to neighboring cities. Attractive for business travelers and families seeking modern amenities and convenience.
Shopping centers, Cafes, Community events
North Middleton
A quieter area with spacious properties and proximity to the countryside. Great for guests wanting a relaxing rural experience while still being close to town amenities.
Rural farmland, Nature trails, Local wineries
South Middleton
A vibrant area close to local schools and parks. Ideal for families and groups looking to enjoy a community-oriented environment with recreational facilities.
Middleton High School athletics, Parks and playgrounds, Community sports events
Canyon Creek
An emerging neighborhood with new homes and a family-friendly atmosphere. Perfect for longer stays for families and those looking to escape city life.
Canyon Creek Park, Playgrounds, Nearby hiking
Middleton Historical District
A charming historic area that showcases the town's rich heritage. Attracts history buffs and tourists interested in local culture and architecture.
Historical buildings, Walking tours, Local festivals
Garden Valley Road
A scenic route that leads to outdoor adventures. Suitable for outdoor enthusiasts seeking cabins or homes for a getaway close to nature.
Boise National Forest, Clear Creek, Rafting and fishing sites

Understanding Airbnb License Requirements & STR Laws in Middleton (2025)

While Middleton, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Middleton to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 9% licensed listings)

Top Performing Airbnb Properties in Middleton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Middletonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Triguard Rec Center.  Sleeps 21 or Party up to 150

Triguard Rec Center. Sleeps 21 or Party up to 150

Entire Place • 4 bedrooms

$159,516
Revenue
35.3%
Occupancy
$1278.72
Daily Rate
The Shire

The Shire

Entire Place • 5 bedrooms

$34,890
Revenue
59.0%
Occupancy
$173.82
Daily Rate
Serene Country View House

Serene Country View House

Entire Place • 1 bedroom

$26,466
Revenue
84.4%
Occupancy
$82.13
Daily Rate
Adorable Lake Front Home in the Heart of Middleton

Adorable Lake Front Home in the Heart of Middleton

Entire Place • 3 bedrooms

$24,156
Revenue
43.8%
Occupancy
$163.56
Daily Rate
Comfy Beds with Luxury linens!

Comfy Beds with Luxury linens!

Entire Place • 5 bedrooms

$23,400
Revenue
41.2%
Occupancy
$252.29
Daily Rate
Modern Barn Loft

Modern Barn Loft

Entire Place • 3 bedrooms

$21,720
Revenue
45.5%
Occupancy
$194.02
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Middleton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Middleton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Joanna1$159,516364.97/5.0
Eric1$34,890524.98/5.0
Justin2$29,9071644.82/5.0
Teresa And Wendell1$26,4665204.98/5.0
Theresa1$24,156235.00/5.0
Nicole1$23,400225.00/5.0
Janelle1$21,720705.00/5.0
Darci1$20,726704.97/5.0
Maya1$17,166534.64/5.0
Sara1$16,874844.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Middleton.

Dive Deeper: Advanced Middleton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Middleton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Middleton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Middleton

  • The Middleton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Middleton, House properties are the most common (54.5%), reflecting the local real estate landscape.
  • Houses represent a significant 54.5% portion, catering likely to families or larger groups.
  • The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo, others (combined 9.0%) offer potential for unique stay experiences.

Middleton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Middleton

  • The dominant room capacity in Middleton is 1 bedroom listings, making up 22.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 45.4% of the active Airbnb listings in Middleton, indicating a high concentration in these sizes.
  • A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Middleton.

Middleton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Middleton

  • The most common guest capacity trend in Middleton vacation rentals is listings accommodating 8+ guests (31.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Middleton STR market, accounting for 54.5% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Middleton.
  • On average, properties in Middleton are equipped to host 5.1 guests.

Middleton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Middleton

  • The most common availability pattern in Middleton falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Middleton (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Middleton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (38.1%)

1 Night

8 listings

38.1% of total

2 Nights (42.9%)

2 Nights

9 listings

42.9% of total

3 Nights (4.8%)

3 Nights

1 listings

4.8% of total

30+ Nights (14.3%)

30+ Nights

3 listings

14.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Middleton is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (81.0%) of the Middleton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (14.3%) caters to monthly stays (30+ nights) in Middleton, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.9% of Middleton hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Middleton.

Middleton Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20%)

Flexible

4 listings

20% of total

Moderate (60%)

Moderate

12 listings

60% of total

Firm (15%)

Firm

3 listings

15% of total

Strict

1 listings

5% of total

Cancellation Policy Insights for Middleton

  • The prevailing Airbnb cancellation policy trend in Middleton is Moderate, used by 60% of listings.
  • The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Middleton may expect booking flexibility.
  • Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 60% market standard in Middleton.
  • Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Middleton.

Middleton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Middleton

  • The overall average booking lead time for vacation rentals in Middleton is 33 days.
  • Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (36 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Middleton.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Middleton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Middleton (2025)

Amenity Prevalence

Amenity Insights for Middleton

  • Essential amenities in Middleton that guests expect include: TV, Free parking on premises, Smoke alarm, Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Hot water, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Middleton: TV, Free parking on premises, Smoke alarm, Wifi, Air conditioning, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Middleton to stay competitive.

Middleton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Middleton

  • The typical guest profile for Airbnb in Middleton consists of primarily domestic travelers (99%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.7% of guests.
  • Key international markets include United States (98.7%) and Canada (0.9%).
  • Top languages spoken are English (81.4%) followed by Spanish (11.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boise and Middleton.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Middleton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Donnelly226$2,593$371.5335%
McCall529$2,404$303.9334%
Garden Valley146$2,296$252.7637%
Meridian305$2,184$181.8352%
Eagle77$2,168$179.6250%
Baker City94$1,989$163.6847%
Boise1,240$1,945$154.1252%
Cascade117$1,882$226.2936%
Weiser16$1,743$184.3643%
Star31$1,717$139.3149%

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