Twin Falls Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States
Is Airbnb profitable in Twin Falls in 2025? Explore comprehensive Airbnb analytics for Twin Falls, Idaho, United States to uncover income potential. This 2025 STR market report for Twin Falls, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 245 active listings.
Whether you're considering an Airbnb investment in Twin Falls, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Twin Falls Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Twin Falls Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Twin Falls (2025)
Understanding the monthly revenue variations for Airbnb listings in Twin Falls is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Twin Falls is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Twin Falls across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,110+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,870 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,808 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,025, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Twin Falls
Twin Falls Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Twin Falls STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Twin Falls:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Twin Falls
Average Daily Rate (ADR) Airbnb Trends in Twin Falls (2025)
Effective short term rental pricing strategy in Twin Falls involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Twin Falls typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Twin Falls
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Airbnb Seasonality Analysis & Trends in Twin Falls (2025)
Peak Season (July, June, August)
- Revenue averages $2,748 per month
- Occupancy rates average 59.9%
- Daily rates average $140
Shoulder Season
- Revenue averages $2,080 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $147
Low Season (January, February, November)
- Revenue drops to average $1,679 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $139
Seasonality Insights for Twin Falls
- The Airbnb seasonality in Twin Falls shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Twin Falls's highest earning potential, with monthly revenues capable of climbing to $2,820, occupancy reaching a high of 63.3%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,559, occupancy could drop to 35.8%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Twin Falls.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Twin Falls seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Twin Falls (2025)
Exploring the top neighborhoods for short-term rentals in Twin Falls? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Twin Falls | The center of the city with a growing number of restaurants, shops, and entertainment options. Ideal for travelers who want to be in the heart of Twin Falls with easy access to local attractions. | City Park, Twin Falls River Walk, Perkins Park, Fallen Idaho, Historic Ely Club |
| Canyon Springs | A scenic area with beautiful views of the canyon and river. Perfect for nature lovers and those seeking outdoor adventures, making it attractive for short-term rentals year-round. | Canyon Springs Golf Course, Shoshone Falls, River Walk, Perrine Bridge, Parker Canyon |
| Blue Lakes Boulevard | A main thoroughfare with convenient access to shopping and restaurants, attracting visitors looking for more suburban accommodations while still being close to Downtown. | Magic Valley Mall, Cinemark Movies 5, multiple dining options, Blue Lakes |
| South Twin Falls | A family-friendly neighborhood with parks and schools. Popular with visitors looking for quiet, residential accommodation while still being close to city conveniences. | Rock Creek Park, Magic Valley Fairgrounds, Twin Falls Public Library |
| North Side | A quieter, residential area with access to outdoor recreation like hiking and biking. Appeals to visitors looking for a more laid-back stay with nature close by. | Perrine Coulee Falls, Hiking trails, County Fairgrounds |
| Eastland Drive | An easily accessible area with various amenities and services. Great for business travelers who want convenience and comfort during their stay. | Restaurants and cafes, Twin Falls Treatment Center, Easy access to I-84 |
| Rugby | A unique up-and-coming neighborhood known for its charm and close-knit community feel. It’s great for travelers seeking a local experience away from the hustle and bustle. | Local shops, Community Park, Cultural events |
| Kimberly | Just a short drive from Twin Falls, this town offers a quieter setting. It's appealing for visitors who prefer a more tranquil environment while still being close to the city. | Magic Valley Speedway, Kimberly Nature Park, Local wineries |
Understanding Airbnb License Requirements & STR Laws in Twin Falls (2025)
While Twin Falls, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Twin Falls to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Twin Falls (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Twin Fallsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Canyon Rim Home - Heated Pool, Hot Tub, Game Room
Entire Place • 7 bedrooms
Cheerful & Modern 6 Bedroom Home in Heart of Twin
Entire Place • 6 bedrooms
Canyon Rim, Privacy, Hot-Tub, Theater, Relaxation!
Entire Place • 3 bedrooms
Lovely Twin Falls Home w/ Private Hot Tub!
Entire Place • 5 bedrooms
Spacious & Inviting 5bedroom
Entire Place • 5 bedrooms
3 min to canyon, king bed, game garage, fire pit
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Twin Falls (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Twin Falls based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryleigh | 28 | $723,320 | 987 | 4.92/5.0 |
| Lane | 19 | $427,050 | 1238 | 4.89/5.0 |
| Paul And Mandie | 4 | $180,793 | 168 | 4.85/5.0 |
| Mari | 1 | $134,483 | 24 | 4.96/5.0 |
| Marisa | 2 | $104,093 | 137 | 5.00/5.0 |
| Evolve | 6 | $97,808 | 78 | 4.60/5.0 |
| Shelli | 7 | $88,436 | 520 | 4.84/5.0 |
| Amy | 4 | $81,610 | 289 | 4.74/5.0 |
| Wyatt | 3 | $71,082 | 115 | 4.94/5.0 |
| Seth And Chelsey | 9 | $70,839 | 533 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Twin Falls.
Dive Deeper: Advanced Twin Falls STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Twin Falls. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTwin Falls Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Twin Falls
- The Twin Falls Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 245 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Twin Falls, House properties are the most common (78%), reflecting the local real estate landscape.
- Houses represent a significant 78% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 7.8%) offer potential for unique stay experiences.
Twin Falls Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Twin Falls
- The dominant room capacity in Twin Falls is 3 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 54.7% of the active Airbnb listings in Twin Falls, indicating a high concentration in these sizes.
- A significant 48.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Twin Falls.
Twin Falls Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Twin Falls
- The most common guest capacity trend in Twin Falls vacation rentals is listings accommodating 6 guests (25.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Twin Falls STR market, accounting for 47.7% of listings.
- 53.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Twin Falls.
- On average, properties in Twin Falls are equipped to host 5.0 guests.
Twin Falls Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Twin Falls
- The most common availability pattern in Twin Falls falls within the 181-270 days range, representing 40.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Twin Falls (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Twin Falls Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
144 listings
60.5% of total
2 Nights
45 listings
18.9% of total
3 Nights
12 listings
5% of total
4-6 Nights
5 listings
2.1% of total
7-29 Nights
5 listings
2.1% of total
30+ Nights
27 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Twin Falls is 1 Night, adopted by 60.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.4%) of the Twin Falls Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Twin Falls, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.5% of Twin Falls hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Twin Falls.
Twin Falls Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
82 listings
35.5% of total
Moderate
68 listings
29.4% of total
Firm
50 listings
21.6% of total
Strict
31 listings
13.4% of total
Cancellation Policy Insights for Twin Falls
- The prevailing Airbnb cancellation policy trend in Twin Falls is Flexible, used by 35.5% of listings.
- There's a relatively balanced mix between guest-friendly (64.9%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.5% market standard in Twin Falls.
- Using a Strict policy might deter some guests, as only 13.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Twin Falls.
Twin Falls STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Twin Falls
- The overall average booking lead time for vacation rentals in Twin Falls is 31 days.
- Guests book furthest in advance for stays during June (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Twin Falls.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Twin Falls averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Twin Falls (2025)
Amenity Prevalence
Amenity Insights for Twin Falls
- Essential amenities in Twin Falls that guests expect include: Wifi, Smoke alarm, Air conditioning, Free parking on premises, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Twin Falls: Wifi, Smoke alarm, Air conditioning, Free parking on premises, TV, Heating.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Free parking on premises, TV, Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Twin Falls to stay competitive.
Twin Falls Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Twin Falls
- The typical guest profile for Airbnb in Twin Falls consists of primarily domestic travelers (96%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Canada (1.3%).
- Top languages spoken are English (75.8%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boise and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Twin Falls Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ketchum | 376 | $3,351 | $522.81 | 36% |
| Filer | 10 | $3,266 | $229.26 | 54% |
| Hailey | 93 | $2,870 | $299.33 | 46% |
| Sun Valley | 272 | $2,544 | $416.95 | 31% |
| Heyburn | 16 | $1,919 | $188.65 | 49% |
| Bellevue | 20 | $1,795 | $167.80 | 49% |
| Buhl | 18 | $1,732 | $121.89 | 44% |
| Mountain Home | 34 | $1,654 | $187.92 | 45% |
| Fairfield | 13 | $1,648 | $233.71 | 33% |
| Hagerman | 42 | $1,547 | $191.39 | 36% |