Edwardsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Edwardsville in 2025? Explore comprehensive Airbnb analytics for Edwardsville, Illinois, United States to uncover income potential. This 2025 STR market report for Edwardsville, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Edwardsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Edwardsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Edwardsville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$199
The average rental revenue earned for an occupied room per day in Edwardsville.
Occupancy Rate(?)
50.7%
High demand. Good booking frequency.
Median Annual Revenue(?)
$28,412
Typical annual income for an Airbnb listing in Edwardsville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.2%
Positive growth (8.2%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Edwardsville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Edwardsville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Edwardsville (2025)

Understanding the monthly revenue variations for Airbnb listings in Edwardsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Edwardsville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Edwardsville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,052+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,248 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,959 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,707, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Edwardsville

Edwardsville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Edwardsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Edwardsville:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Edwardsville

Average Daily Rate (ADR) Airbnb Trends in Edwardsville (2025)

Effective short term rental pricing strategy in Edwardsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Edwardsville typically peaks in March and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
  • Typical properties (Median) charge around $191 per night.
  • Entry-level properties (Bottom 25%) earn around $132 per night.

Average Daily Rate (ADR) Trend by Month in Edwardsville

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Airbnb Seasonality Analysis & Trends in Edwardsville (2025)

Peak Season (June, September, July)
  • Revenue averages $3,837 per month
  • Occupancy rates average 57.1%
  • Daily rates average $190
Shoulder Season
  • Revenue averages $3,214 per month
  • Occupancy maintains around 51.7%
  • Daily rates hold near $183
Low Season (February, November, December)
  • Revenue drops to average $2,590 per month
  • Occupancy decreases to average 44.6%
  • Daily rates adjust to average $174

Seasonality Insights for Edwardsville

  • The Airbnb seasonality in Edwardsville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Edwardsville's highest earning potential, with monthly revenues capable of climbing to $3,949, occupancy reaching a high of 69.7%, and ADRs peaking at $200.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,289, occupancy could drop to 43.1%, and ADRs may adjust down to $170.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Edwardsville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Edwardsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Edwardsville (2025)

Exploring the top neighborhoods for short-term rentals in Edwardsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Edwardsville Downtown
The heart of Edwardsville, featuring a vibrant community atmosphere with restaurants, shops, and local events. It attracts both tourists and locals, providing a great hub for visitors.
Edwardsville Art Center, Morris University Center, City Park, Local Farmer's Market, Historic District Walking Tour
Southern Illinois University Area
Home to a large university, this area attracts students, parents, and university staff. Properties here can serve as student housing or short-term accommodations for visiting families.
Southern Illinois University, Libraries and Student Union, Fraternity and Sorority Houses, Campus events and sports, Nearby parks for outdoor activities
Parks Area
Known for its beautiful parks and recreational activities, the Parks Area draws families and groups looking for outdoor fun. Ideal for hosts who cater to active guests.
Edwardsville Parks, Leclaire Park, Nature Trails, Annual Edwardsville Parks Festival, Fishing and Picnic Areas
Alhambra Area
A quaint suburban area that appeals to visitors looking for a peaceful stay. This area is ideal for families or those looking to relax away from the busyness of the city.
Historic Sites, Local Farms and Markets, Quiet Neighborhoods, Community Events, Nearby Nature Reserves
Caseyville Area
Surrounded by natural beauty and close to other attractions, Caseyville is perfect for visitors wanting to explore the region and enjoy a less urban experience.
Wildlife Refuge, Hiking Trails, Community Lakes, Annual Community Events, Proximity to larger cities
Metro-East Region
This region has a diverse mix of urban and rural offerings, appealing to a variety of guests such as business travelers, families, and tourists exploring Illinois.
Shopping Centers, Local Dining, Arts and Culture Venues, Golf Courses, Annual Fairs and Festivals
Collinsville Area
Nearby Collinsville is recognized for its historic significance and cultural offerings, attracting visitors wanting to explore nearby attractions.
Cahokia Mounds, Collinsville Historical Museum, St. Louis Metro Attractions, Local Festivals, Outdoor Activities
Bunker Hill Area
A smaller town with charm, Bunker Hill provides a unique opportunity for Airbnb hosting, appealing to visitors looking for quiet stays off the beaten path.
Local History Tours, Quaint Downtown, Nearby Nature Trails, Community Activities, Relaxed Atmosphere

Understanding Airbnb License Requirements & STR Laws in Edwardsville (2025)

While Edwardsville, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Edwardsville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Edwardsville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Edwardsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Kansas Street Guest House

The Kansas Street Guest House

Entire Place • 3 bedrooms

$64,268
Revenue
56.1%
Occupancy
$298.15
Daily Rate
Historic Leclaire Cottage on the Park

Historic Leclaire Cottage on the Park

Entire Place • 3 bedrooms

$60,008
Revenue
54.4%
Occupancy
$270.66
Daily Rate
Brand New 3 bedroom home fully furnished

Brand New 3 bedroom home fully furnished

Entire Place • 3 bedrooms

$56,896
Revenue
55.7%
Occupancy
$261.78
Daily Rate
Brick B&B - 3Bed 2Full Bath! Downtown Edwardsville

Brick B&B - 3Bed 2Full Bath! Downtown Edwardsville

Entire Place • 3 bedrooms

$56,637
Revenue
63.2%
Occupancy
$242.07
Daily Rate
Charming Edwardsville Home: Walk to Downtown!

Charming Edwardsville Home: Walk to Downtown!

Entire Place • 3 bedrooms

$53,805
Revenue
65.0%
Occupancy
$221.20
Daily Rate
Cozy Historic Downtown Edwardsville Charmer

Cozy Historic Downtown Edwardsville Charmer

Entire Place • 3 bedrooms

$38,866
Revenue
64.7%
Occupancy
$158.62
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Edwardsville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Edwardsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Michael3$87,3751094.82/5.0
Erin1$64,2681214.96/5.0
Lisa1$60,008754.99/5.0
Urban5$57,613214.84/5.0
Sophie1$56,6371494.91/5.0
Kurt3$54,6811254.99/5.0
Evolve1$53,805354.71/5.0
Mollie1$38,55565.00/5.0
Amanda1$38,115144.93/5.0
Chris1$36,0963464.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Edwardsville.

Dive Deeper: Advanced Edwardsville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Edwardsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Edwardsville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Edwardsville

  • The Edwardsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Edwardsville, House properties are the most common (47.6%), reflecting the local real estate landscape.
  • Houses represent a significant 47.6% portion, catering likely to families or larger groups.
  • The presence of 23.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 4.8%) offer potential for unique stay experiences.

Edwardsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Edwardsville

  • The dominant room capacity in Edwardsville is 3 bedrooms listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 85.7% of the active Airbnb listings in Edwardsville, indicating a high concentration in these sizes.
  • A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Edwardsville.

Edwardsville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Edwardsville

  • The most common guest capacity trend in Edwardsville vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Edwardsville STR market, accounting for 57.1% of listings.
  • 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Edwardsville.
  • On average, properties in Edwardsville are equipped to host 4.9 guests.

Edwardsville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Edwardsville

  • The most common availability pattern in Edwardsville falls within the 91-180 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Edwardsville (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Edwardsville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

6 listings

28.6% of total

2 Nights (42.9%)

2 Nights

9 listings

42.9% of total

7-29 Nights (9.5%)

7-29 Nights

2 listings

9.5% of total

30+ Nights (19%)

30+ Nights

4 listings

19% of total

Key Insights

  • The most prevalent minimum stay requirement in Edwardsville is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.5%) of the Edwardsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (19%) caters to monthly stays (30+ nights) in Edwardsville, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.9% of Edwardsville hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Edwardsville.

Edwardsville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (14.3%)

Flexible

3 listings

14.3% of total

Moderate (23.8%)

Moderate

5 listings

23.8% of total

Firm (19%)

Firm

4 listings

19% of total

Strict (42.9%)

Strict

9 listings

42.9% of total

Cancellation Policy Insights for Edwardsville

  • The prevailing Airbnb cancellation policy trend in Edwardsville is Strict, used by 42.9% of listings.
  • A majority (61.9%) of hosts in Edwardsville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 42.9% market standard in Edwardsville.
  • With 42.9% using Strict terms, this is a viable option in Edwardsville, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Edwardsville.

Edwardsville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Edwardsville

  • The overall average booking lead time for vacation rentals in Edwardsville is 38 days.
  • Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Edwardsville.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
  • Monitor your own booking lead times against these Edwardsville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Edwardsville (2025)

Amenity Prevalence

Amenity Insights for Edwardsville

  • Essential amenities in Edwardsville that guests expect include: Wifi, Air conditioning, Carbon monoxide alarm, TV, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Iron, Hair dryer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Edwardsville: Wifi, Air conditioning, Carbon monoxide alarm, TV, Smoke alarm, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Iron or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Edwardsville to stay competitive.

Edwardsville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Edwardsville

  • The typical guest profile for Airbnb in Edwardsville consists of primarily domestic travelers (99%), often arriving from nearby Naperville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.0% of guests.
  • Key international markets include United States (99%) and Ireland (0.5%).
  • Top languages spoken are English (84.3%) followed by Spanish (7.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Naperville and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Edwardsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ste. Genevieve11$4,029$420.5738%
Creal Springs27$3,267$304.3643%
Effingham20$3,050$232.1847%
Makanda21$2,993$239.9647%
Godfrey10$2,892$206.2549%
Goreville32$2,848$254.6340%
Harvester17$2,763$193.4253%
O’Fallon39$2,702$195.2554%
Saint Charles163$2,592$196.2151%
Marion10$2,584$334.6729%

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