Marshall Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Marshall in 2025? Explore comprehensive Airbnb analytics for Marshall, Illinois, United States to uncover income potential. This 2025 STR market report for Marshall, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Marshall, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marshall Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marshall Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marshall (2025)
Understanding the monthly revenue variations for Airbnb listings in Marshall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marshall is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marshall across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,089+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,856 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,436 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $607, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marshall
Marshall Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marshall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marshall:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marshall
Average Daily Rate (ADR) Airbnb Trends in Marshall (2025)
Effective short term rental pricing strategy in Marshall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marshall typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Marshall
Get Live Marshall Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Marshall (2025)
Peak Season (November, April, August)
- Revenue averages $2,425 per month
- Occupancy rates average 42.4%
- Daily rates average $178
Shoulder Season
- Revenue averages $1,969 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $1,120 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $174
Seasonality Insights for Marshall
- The Airbnb seasonality in Marshall shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marshall's highest earning potential, with monthly revenues capable of climbing to $2,595, occupancy reaching a high of 47.3%, and ADRs peaking at $186.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $980, occupancy could drop to 18.5%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marshall.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marshall seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marshall (2025)
Exploring the top neighborhoods for short-term rentals in Marshall? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Marshall | The heart of Marshall offers easy access to local shops, dining, and entertainment. It's a central hub that attracts visitors seeking convenience and local culture. | Marshall Depot Museum, Festival de la Fête, Wabash River, local restaurants and cafes, annual events and festivals |
| Parks and Recreation Area | This area is perfect for families and outdoor enthusiasts, featuring parks, trails, and recreational activities. It's ideal for guests looking for a nature getaway within town. | Marshall City Park, Lake Marshall, walking and biking trails, sports facilities, scenic picnic spots |
| Historical District | Marshall's historical district offers charm and history, making it appealing to tourists interested in heritage and architecture. Guests enjoy the quaint atmosphere and nearby attractions. | Old Marshall Courthouse, Historic Homes, Civil War Memorial, local antique shops, heritage museums |
| University Area | Home to several nearby educational institutions, this area attracts students, faculty, and visiting families, making it perfect for longer stays and budget travelers. | local campuses, student-friendly cafés, bookstores, University events, community activities |
| Griffin Park Area | A suburban setting that offers a peaceful retreat. It is well-suited for families and travelers looking for a quieter environment, while still being close to town. | Griffin Park, playgrounds, open green spaces, family-friendly restaurants, community events |
| Nearby Rural Areas | Embrace the charm of rural life just outside Marshall. This area appeals to guests looking for tranquility and scenic beauty, ideal for weekend getaways. | farms and orchards, hiking trails, scenic views, local produce markets, outdoor sporting activities |
| Sports Complex Area | Perfect for sports enthusiasts and families attending games or events. This area is bustling during sports seasons and provides easy access to entertainment. | local sports complexes, youth sports leagues, community events, outdoor recreational facilities, convenient dining options |
| Seasonal Event Venues | During specific times of the year, Marshall hosts various events which draws visitors. This makes it a great area for short-term rentals during those peak times. | Seasonal festivals, community fairs, holiday events, local markets, concerts in the park |
Understanding Airbnb License Requirements & STR Laws in Marshall (2025)
While Marshall, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marshall to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marshall (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marshallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Archer Avenue Drug Store Loft
Entire Place • 1 bedroom
Private Rustic 7 bedroom Barndominium
Entire Place • 7 bedrooms
Mill Creek Lake House
Entire Place • 3 bedrooms
Beautifully Restored Farmhouse in Marshall!
Entire Place • 5 bedrooms
Tranquil cove lake house
Entire Place • 3 bedrooms
Archer Avenue Speakeasy Loft
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marshall (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marshall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ronda | 2 | $65,749 | 50 | 4.99/5.0 |
| Chris | 1 | $32,048 | 31 | 4.84/5.0 |
| Alyson | 1 | $31,341 | 17 | 4.94/5.0 |
| Evolve | 1 | $27,146 | 21 | 4.86/5.0 |
| Laura | 1 | $26,660 | 61 | 4.90/5.0 |
| Elaine | 1 | $20,514 | 57 | 4.96/5.0 |
| Logan | 1 | $16,104 | 24 | 4.96/5.0 |
| Aaron | 1 | $16,089 | 126 | 4.94/5.0 |
| Twila | 1 | $13,896 | 24 | 4.75/5.0 |
| Terry | 2 | $13,568 | 224 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marshall.
Dive Deeper: Advanced Marshall STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marshall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarshall Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marshall
- The Marshall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marshall, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
Marshall Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marshall
- The dominant room capacity in Marshall is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Marshall, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marshall.
Marshall Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marshall
- The most common guest capacity trend in Marshall vacation rentals is listings accommodating 4 guests (44.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Marshall STR market, accounting for 66.6% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marshall.
- On average, properties in Marshall are equipped to host 4.7 guests.
Marshall Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marshall
- The most common availability pattern in Marshall falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marshall (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marshall Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
4 listings
22.2% of total
3 Nights
2 listings
11.1% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Marshall is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Marshall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Marshall, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Marshall hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marshall.
Marshall Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
66.7% of total
Moderate
3 listings
16.7% of total
Firm
2 listings
11.1% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Marshall
- The prevailing Airbnb cancellation policy trend in Marshall is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 83.4% of listings offering Flexible or Moderate policies. This suggests guests in Marshall may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Marshall.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marshall.
Marshall STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marshall
- The overall average booking lead time for vacation rentals in Marshall is 45 days.
- Guests book furthest in advance for stays during September (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (60 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Marshall.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Marshall averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marshall (2025)
Amenity Prevalence
Amenity Insights for Marshall
- Essential amenities in Marshall that guests expect include: Bed linens, Heating, TV, Smoke alarm, Air conditioning, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Free parking on premises, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marshall: Bed linens, Heating, TV, Smoke alarm, Air conditioning, Hot water, Wifi.
- Consider adding popular differentiators like Shampoo or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marshall to stay competitive.
Marshall Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marshall
- The typical guest profile for Airbnb in Marshall consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and Belize (0.9%).
- Top languages spoken are English (75%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Indianapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marshall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Westfield | 126 | $4,005 | $349.87 | 43% |
| Unionville | 20 | $3,660 | $400.88 | 42% |
| Nashville | 245 | $3,307 | $296.38 | 40% |
| Zionsville | 23 | $3,224 | $317.86 | 45% |
| Effingham | 20 | $3,099 | $243.91 | 45% |
| Martinsville | 22 | $2,993 | $257.23 | 44% |
| Sheridan | 24 | $2,923 | $287.54 | 42% |
| Greenwood | 42 | $2,875 | $237.02 | 47% |
| Greencastle | 55 | $2,787 | $295.59 | 37% |
| Marshall | 11 | $2,750 | $233.69 | 40% |