Nauvoo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Nauvoo in 2025? Explore comprehensive Airbnb analytics for Nauvoo, Illinois, United States to uncover income potential. This 2025 STR market report for Nauvoo, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Nauvoo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nauvoo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nauvoo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nauvoo (2025)
Understanding the monthly revenue variations for Airbnb listings in Nauvoo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nauvoo is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nauvoo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,495+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,463 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,076, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nauvoo
Nauvoo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nauvoo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nauvoo:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nauvoo
Average Daily Rate (ADR) Airbnb Trends in Nauvoo (2025)
Effective short term rental pricing strategy in Nauvoo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nauvoo typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Nauvoo
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Airbnb Seasonality Analysis & Trends in Nauvoo (2025)
Peak Season (July, June, May)
- Revenue averages $4,581 per month
- Occupancy rates average 55.2%
- Daily rates average $264
Shoulder Season
- Revenue averages $2,394 per month
- Occupancy maintains around 34.8%
- Daily rates hold near $234
Low Season (January, February, December)
- Revenue drops to average $1,701 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $220
Seasonality Insights for Nauvoo
- The Airbnb seasonality in Nauvoo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nauvoo's highest earning potential, with monthly revenues capable of climbing to $5,951, occupancy reaching a high of 73.4%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,673, occupancy could drop to 24.3%, and ADRs may adjust down to $214.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nauvoo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nauvoo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nauvoo (2025)
Exploring the top neighborhoods for short-term rentals in Nauvoo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Nauvoo | A historic area known for its significant Mormon heritage and attractions. It frequently draws visitors interested in history and culture, making it a prime location for Airbnb hosting. | Nauvoo Temple, Historic Nauvoo Visitor Center, Nauvoo Grand Mansion, Nauvoo Pageant, Joseph Smith Historic Site, Cultural Hall |
| Riverfront | The picturesque setting along the Mississippi River offers scenic views and recreational activities. Ideal for those looking to enjoy nature and scenic landscapes while providing a tranquil retreat. | Mississippi River, Riverside Park, Fishing and boating, River trails, Viewpoint parks, Picnic areas |
| Nauvoo Historic District | Rich in history with preserved buildings from the 1840s, this area attracts visitors interested in pioneer history and architecture. | Cultural Hall, Nauvoo House, Whitesides' store, Tenney's Grove, Nauvoo City Cemetery, Nauvoo Museum |
| Brigham Young Home | Famous for its historical significance as the home of Brigham Young, this area attracts many heritage tourists. The appeal lies in its cultural and historical insights into the lives of early Mormon settlers. | Brigham Young Home, Historic tours, Pioneer Village, Visitor center, Heritage events, Historical displays |
| Winter Quarters | Significant for its historical role during the Mormon migration, it is a point of interest for those studying American religious history and the struggles of early pioneers. | Winter Quarters Temple, Historic sites and markers, Visitor's center, Pioneer history exhibits, Cultural events, Nature trails |
| Seaton Park | A lovely local park that provides outdoor space and family-friendly activities. Ideal for those wanting a more relaxed and suburban atmosphere. | Playgrounds, Picnic areas, Walking trails, Community events, Fishing, Sport facilities |
| Carthage Jail | A historical site near Nauvoo that attracts visitors interested in church history and the story of Joseph Smith, providing educational opportunities and tours. | Carthage Jail, Historical reenactments, Visitor center, Cultural exhibits, Heritage tours, Guided walk |
| Local Dining District | Offers a variety of dining options showcasing local cuisine, appealing to food enthusiasts seeking authentic regional flavors as part of their travel experience. | Local restaurants, Cafes, Food festivals, Farmers markets, Culinary tours, Dine-in experiences |
Understanding Airbnb License Requirements & STR Laws in Nauvoo (2025)
While Nauvoo, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nauvoo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nauvoo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nauvoobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nauvoo River Lodge, sleeps 80, river access
Entire Place • 11 bedrooms
Barlow Manor, Perfect Family Reunion, Sleeps 26
Entire Place • 6 bedrooms
Huge Nauvoo house | Sleeps 18+
Entire Place • 9 bedrooms
Charming Farmhouse - one mile from Nauvoo Temple
Entire Place • 4 bedrooms
View Nauvoo and the Mighty Mississippi / Sidon
Entire Place • 2 bedrooms
Nauvoo Family Reunion Retreat! 8/4 Sleeps 23!
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nauvoo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nauvoo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Suite Nauvoo | 7 | $152,986 | 523 | 4.79/5.0 |
| Heidi | 1 | $129,303 | 1 | Not Rated |
| Taylor | 3 | $89,640 | 102 | 4.65/5.0 |
| Gaylene | 2 | $86,953 | 55 | 4.92/5.0 |
| Tyler | 4 | $69,681 | 133 | 4.68/5.0 |
| Jason | 1 | $55,190 | 58 | 5.00/5.0 |
| John | 1 | $52,642 | 229 | 4.69/5.0 |
| Jared | 1 | $51,089 | 30 | 4.47/5.0 |
| Victoria | 1 | $46,595 | 43 | 4.95/5.0 |
| Rebecca | 3 | $43,363 | 210 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nauvoo.
Dive Deeper: Advanced Nauvoo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nauvoo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNauvoo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nauvoo
- The Nauvoo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nauvoo, House properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 55.1% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 8.2%) offer potential for unique stay experiences.
Nauvoo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nauvoo
- The dominant room capacity in Nauvoo is 3 bedrooms listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 51.0% of the active Airbnb listings in Nauvoo, indicating a high concentration in these sizes.
- A significant 46.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nauvoo.
Nauvoo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nauvoo
- The most common guest capacity trend in Nauvoo vacation rentals is listings accommodating 8+ guests (63.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Nauvoo STR market, accounting for 77.6% of listings.
- 69.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nauvoo.
- On average, properties in Nauvoo are equipped to host 6.1 guests.
Nauvoo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nauvoo
- The most common availability pattern in Nauvoo falls within the 271-366 days range, representing 51% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nauvoo (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nauvoo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
49% of total
2 Nights
18 listings
36.7% of total
7-29 Nights
1 listings
2% of total
30+ Nights
6 listings
12.2% of total
Key Insights
- The most prevalent minimum stay requirement in Nauvoo is 1 Night, adopted by 49% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Nauvoo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.2%) caters to monthly stays (30+ nights) in Nauvoo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49% of Nauvoo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nauvoo.
Nauvoo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
16.3% of total
Moderate
8 listings
16.3% of total
Firm
22 listings
44.9% of total
Strict
11 listings
22.4% of total
Cancellation Policy Insights for Nauvoo
- The prevailing Airbnb cancellation policy trend in Nauvoo is Firm, used by 44.9% of listings.
- A majority (67.3%) of hosts in Nauvoo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.9% market standard in Nauvoo.
- Regularly review your cancellation policy against competitors and market demand shifts in Nauvoo.
Nauvoo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nauvoo
- The overall average booking lead time for vacation rentals in Nauvoo is 58 days.
- Guests book furthest in advance for stays during July (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Nauvoo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Nauvoo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nauvoo (2025)
Amenity Prevalence
Amenity Insights for Nauvoo
- Essential amenities in Nauvoo that guests expect include: Free parking on premises, Smoke alarm, Air conditioning, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nauvoo: Free parking on premises, Smoke alarm, Air conditioning, Hot water, TV.
- Prioritize adding missing essentials: Hot water, TV.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nauvoo to stay competitive.
Nauvoo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nauvoo
- The typical guest profile for Airbnb in Nauvoo consists of primarily domestic travelers (98%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (0.6%).
- Top languages spoken are English (65.1%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Orem.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nauvoo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| University Heights | 14 | $3,419 | $341.14 | 41% |
| Galesburg | 22 | $2,341 | $162.71 | 50% |
| Penn Township | 11 | $2,292 | $227.93 | 38% |
| Iowa City | 159 | $2,203 | $245.40 | 42% |
| Pella | 41 | $2,201 | $179.85 | 45% |
| Bettendorf | 40 | $2,141 | $178.63 | 46% |
| Beardstown | 10 | $2,008 | $136.62 | 51% |
| Carthage | 15 | $1,944 | $142.71 | 48% |
| Jacksonville | 12 | $1,941 | $201.38 | 38% |
| Coralville | 39 | $1,928 | $215.21 | 35% |