Oswego Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Oswego in 2025? Explore comprehensive Airbnb analytics for Oswego, Illinois, United States to uncover income potential. This 2025 STR market report for Oswego, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Oswego, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oswego Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oswego Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oswego (2025)
Understanding the monthly revenue variations for Airbnb listings in Oswego is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oswego is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oswego across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,414+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,603 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,957 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,035, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oswego
Oswego Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oswego STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oswego:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oswego
Average Daily Rate (ADR) Airbnb Trends in Oswego (2025)
Effective short term rental pricing strategy in Oswego involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oswego typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $331 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Oswego
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Airbnb Seasonality Analysis & Trends in Oswego (2025)
Peak Season (August, July, June)
- Revenue averages $4,053 per month
- Occupancy rates average 62.3%
- Daily rates average $218
Shoulder Season
- Revenue averages $3,018 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $209
Low Season (January, February, April)
- Revenue drops to average $1,927 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $185
Seasonality Insights for Oswego
- The Airbnb seasonality in Oswego shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oswego's highest earning potential, with monthly revenues capable of climbing to $4,394, occupancy reaching a high of 67.3%, and ADRs peaking at $228.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,676, occupancy could drop to 34.0%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oswego.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oswego seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oswego (2025)
Exploring the top neighborhoods for short-term rentals in Oswego? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Oswego | The heart of the town, featuring a charming riverfront area and close proximity to local shops and restaurants. Ideal for guests looking for a cozy small-town atmosphere with easy access to everyday conveniences. | Oswego River, Hudson Park, Local Shops, Restaurants, The Little White School Museum |
| Fox River | Scenic area along the Fox River, perfect for outdoor enthusiasts. Features parks and recreational activities, making it a great spot for families and nature lovers. | Fox River Trail, Riverside Park, Fishing and Boating Activities, Waterfront Dining |
| Oswego East High School Area | A family-friendly neighborhood with schools and parks. Great for hosting families visiting students or attending events. | Oswego East High School, Pioneer Park, Parks and Playgrounds |
| Old Town Oswego | Historic area with charming architecture and local culture, perfect for those wanting to experience the town's rich history and community spirit. | Old Town Historic District, Local Artisan Shops, Local Festivals |
| Whirlpool Park Area | A serene area with beautiful natural landscapes, ideal for guests who love outdoor activities like hiking and picnicking. | Whirlpool Park, Nature Trails, Picnic Areas, Wildlife Viewing |
| Wagon Wheel Area | A suburban neighborhood that offers a peaceful retreat with easy access to downtown amenities, perfect for those looking for tranquility. | Community Parks, Quiet Streets, Proximity to Downtown |
| Prairie Point Park | Family-oriented community with parks and outdoor spaces, suitable for guests seeking recreation and relaxation. | Prairie Point Park, Playgrounds, Walking Paths |
| Lake Oswego Area | A picturesque area with waterfront access, appealing to families and those wanting to enjoy water-based activities. | Lake Oswego, Fishing Spots, Picnic Areas |
Understanding Airbnb License Requirements & STR Laws in Oswego (2025)
While Oswego, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oswego to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oswego (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oswegobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Moxie - w/ Game Room- 4 Kings, Sleeps 15
Entire Place • 5 bedrooms
Cozy 4-bedroom ranch - minutes from everything
Entire Place • 4 bedrooms
Your Unique Stay by the Tracks | LCP Collection
Entire Place • 3 bedrooms
Serene 5-Bedroom Retreat, Oswego
Entire Place • 5 bedrooms
No stairs/Workers/Family/Parkng/GameRoom&Yard
Entire Place • 3 bedrooms
Quaint Oswego Downtown Bungalow
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oswego (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oswego based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nomun | 2 | $125,075 | 170 | 4.90/5.0 |
| Laura | 5 | $94,805 | 435 | 4.72/5.0 |
| Blaine | 1 | $91,620 | 88 | 4.80/5.0 |
| Sara | 2 | $71,451 | 112 | 4.96/5.0 |
| Dawn | 1 | $48,745 | 12 | 4.42/5.0 |
| Women In Rentals | 1 | $37,592 | 45 | 4.51/5.0 |
| Aaron | 1 | $25,179 | 74 | 4.96/5.0 |
| Mickey | 2 | $19,027 | 443 | 4.90/5.0 |
| Jay | 1 | $15,025 | 19 | 4.95/5.0 |
| Julia Marie | 1 | $2,740 | 14 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oswego.
Dive Deeper: Advanced Oswego STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oswego. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOswego Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oswego
- The Oswego Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oswego, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Oswego Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oswego
- The dominant room capacity in Oswego is 3 bedrooms listings, making up 21.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 36.9% of the active Airbnb listings in Oswego, indicating a high concentration in these sizes.
- A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oswego.
Oswego Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oswego
- The most common guest capacity trend in Oswego vacation rentals is listings accommodating 8+ guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Oswego STR market, accounting for 57.9% of listings.
- 47.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oswego.
- On average, properties in Oswego are equipped to host 4.5 guests.
Oswego Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oswego
- The most common availability pattern in Oswego falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Oswego (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oswego Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
21.1% of total
2 Nights
4 listings
21.1% of total
3 Nights
3 listings
15.8% of total
7-29 Nights
3 listings
15.8% of total
30+ Nights
5 listings
26.3% of total
Key Insights
- The most prevalent minimum stay requirement in Oswego is 30+ Nights, adopted by 26.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26.3%) caters to monthly stays (30+ nights) in Oswego, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 26.3% of Oswego hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oswego.
Oswego Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
21.1% of total
Moderate
8 listings
42.1% of total
Firm
3 listings
15.8% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for Oswego
- The prevailing Airbnb cancellation policy trend in Oswego is Moderate, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.1% market standard in Oswego.
- Regularly review your cancellation policy against competitors and market demand shifts in Oswego.
Oswego STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oswego
- The overall average booking lead time for vacation rentals in Oswego is 32 days.
- Guests book furthest in advance for stays during December (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Spring (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Oswego.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Oswego averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oswego (2025)
Amenity Prevalence
Amenity Insights for Oswego
- Essential amenities in Oswego that guests expect include: Air conditioning, Carbon monoxide alarm, Free parking on premises, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oswego: Air conditioning, Carbon monoxide alarm, Free parking on premises, Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oswego to stay competitive.
Oswego Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oswego
- The typical guest profile for Airbnb in Oswego consists of primarily domestic travelers (94%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.4% of guests.
- Key international markets include United States (94.4%) and United Kingdom (2.1%).
- Top languages spoken are English (69.1%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and St. Louis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oswego Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 18 | $10,120 | $675.33 | 53% |
| Twin Lakes | 35 | $6,588 | $558.33 | 44% |
| McHenry | 32 | $5,332 | $478.27 | 44% |
| Town of Geneva | 63 | $5,298 | $452.84 | 44% |
| Lake Geneva | 204 | $5,036 | $462.97 | 41% |
| Addison Township | 19 | $4,673 | $373.10 | 44% |
| Elmhurst | 16 | $4,611 | $369.47 | 47% |
| Tichigan | 12 | $4,567 | $419.95 | 44% |
| Salem Lakes | 23 | $4,446 | $335.02 | 48% |
| Como | 53 | $4,352 | $396.10 | 42% |