Urbana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Urbana in 2025? Explore comprehensive Airbnb analytics for Urbana, Illinois, United States to uncover income potential. This 2025 STR market report for Urbana, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 137 active listings.
Whether you're considering an Airbnb investment in Urbana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Urbana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Urbana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Urbana (2025)
Understanding the monthly revenue variations for Airbnb listings in Urbana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urbana is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urbana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,772+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,051 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,643 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $861, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urbana
Urbana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Urbana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urbana:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urbana
Average Daily Rate (ADR) Airbnb Trends in Urbana (2025)
Effective short term rental pricing strategy in Urbana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urbana typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $567+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Urbana
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Airbnb Seasonality Analysis & Trends in Urbana (2025)
Peak Season (August, December, July)
- Revenue averages $3,093 per month
- Occupancy rates average 55.3%
- Daily rates average $248
Shoulder Season
- Revenue averages $2,541 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $240
Low Season (January, February, May)
- Revenue drops to average $2,101 per month
- Occupancy decreases to average 45.3%
- Daily rates adjust to average $210
Seasonality Insights for Urbana
- The Airbnb seasonality in Urbana shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Urbana's highest earning potential, with monthly revenues capable of climbing to $3,322, occupancy reaching a high of 65.3%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,026, occupancy could drop to 41.9%, and ADRs may adjust down to $206.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Urbana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Urbana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Urbana (2025)
Exploring the top neighborhoods for short-term rentals in Urbana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Urbana | The vibrant center of Urbana featuring local shops, restaurants, and access to university events. Great for guests who want to be close to dining and entertainment options. | University of Illinois campus, Urbana Sweetcorn Festival, local art galleries, Urbana Public Library, Lincoln Square Mall |
| Campustown | Located near the University of Illinois, this area attracts students and university visitors. Perfect for accommodating those attending events or exploring the campus. | University of Illinois, State Farm Center, Champaign-Urbana Mass Transit District, local cafes and bars, shopping along Green Street |
| East Urbana | A quieter residential area that is still close to the university and offers a more suburban feel. Ideal for families and longer stays. | Crystal Lake Park, Urbana Park District, Urbana Free Library East Branch, local parks, quiet neighborhoods |
| Bishop Hill neighborhood | Known for its historical significance and charming cottages. A picturesque area for those interested in culture and history. | Bishop Hill Historic District, Bishop Hill Museum, artistic shops, Plum River, local festivals |
| Lincoln Square | A mix of shopping, dining, and entertainment options, making it attractive for a variety of travelers. | Lincoln Square Mall, Champaign-Urbana Symphony, local restaurants, movie theaters, seasonal farmers market |
| Prospect Avenue | Offers easy access to major roads and highways. Good for guests who want to travel around Central Illinois as well as being close to Urbana. | Shopping centers, multiple dining options, easy highway access, local parks, Peterson Park |
| West Urbana | A more tranquil area that's attractive to those who appreciate space and nature. Perfect for a quiet retreat away from the hustle and bustle. | Urbana baseball fields, Urbana Dog Park, local nature trails, west side neighborhood parks, quiet residential areas |
| North Urbana | This area is known for its community-oriented environment and accessibility to outdoor activities. It’s suitable for nature lovers and families. | Lake of the Woods Park, Urbana Golf Course, Civic Center, North Fork Vermilion River, nature preserves |
Understanding Airbnb License Requirements & STR Laws in Urbana (2025)
While Urbana, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Urbana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Urbana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urbanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bright Home With Excellent Urbana Location
Entire Place • 5 bedrooms
Countryside Escape: Outdoor Sauna, Hot Tub, Pond
Entire Place • 3 bedrooms
Spacious House Close to Campus
Private Room • N/A
Relax On Stonecreek
Entire Place • 4 bedrooms
New home near U of I
Entire Place • 3 bedrooms
Master Bedroom 2 Blocks to Campus
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Urbana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Urbana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christopher | 9 | $549,789 | 119 | 4.93/5.0 |
| Justine | 4 | $123,370 | 520 | 4.90/5.0 |
| Rossella | 3 | $121,458 | 68 | 4.93/5.0 |
| Derrick | 6 | $121,437 | 215 | 4.89/5.0 |
| Shanelle Marie | 1 | $90,825 | 57 | 4.89/5.0 |
| Lisa | 1 | $85,613 | 19 | 4.95/5.0 |
| Michelle | 2 | $84,123 | 175 | 4.98/5.0 |
| Tyler | 2 | $79,100 | 257 | 4.87/5.0 |
| Ryan | 5 | $78,629 | 466 | 4.67/5.0 |
| Jennifer | 3 | $75,830 | 451 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urbana.
Dive Deeper: Advanced Urbana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urbana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrbana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urbana
- The Urbana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.1% of the 137 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Urbana, House properties are the most common (78.8%), reflecting the local real estate landscape.
- Houses represent a significant 78.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 8.0%) offer potential for unique stay experiences.
Urbana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urbana
- The dominant room capacity in Urbana is 1 bedroom listings, making up 19.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 38.7% of the active Airbnb listings in Urbana, indicating a high concentration in these sizes.
- A significant 25.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Urbana.
Urbana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urbana
- The most common guest capacity trend in Urbana vacation rentals is listings accommodating 4 guests (13.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Urbana STR market, accounting for 27.8% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urbana.
- On average, properties in Urbana are equipped to host 2.9 guests.
Urbana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urbana
- The most common availability pattern in Urbana falls within the 91-180 days range, representing 32.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Urbana (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Urbana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
41.6% of total
2 Nights
35 listings
25.5% of total
3 Nights
2 listings
1.5% of total
7-29 Nights
21 listings
15.3% of total
30+ Nights
22 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Urbana is 1 Night, adopted by 41.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.1%) of the Urbana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Urbana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.6% of Urbana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urbana.
Urbana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.7% of total
Limited
1 listings
0.7% of total
Flexible
27 listings
19.7% of total
Moderate
48 listings
35% of total
Firm
30 listings
21.9% of total
Strict
30 listings
21.9% of total
Cancellation Policy Insights for Urbana
- The prevailing Airbnb cancellation policy trend in Urbana is Moderate, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (54.7%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35% market standard in Urbana.
- Regularly review your cancellation policy against competitors and market demand shifts in Urbana.
Urbana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Urbana
- The overall average booking lead time for vacation rentals in Urbana is 54 days.
- Guests book furthest in advance for stays during May (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (70 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Urbana.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Urbana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Urbana (2025)
Amenity Prevalence
Amenity Insights for Urbana
- Essential amenities in Urbana that guests expect include: Air conditioning, Smoke alarm, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Urbana: Air conditioning, Smoke alarm, Wifi, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Urbana to stay competitive.
Urbana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Urbana
- The typical guest profile for Airbnb in Urbana consists of primarily domestic travelers (93%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United States (93.2%) and China (0.6%).
- Top languages spoken are English (66.5%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Plainfield.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Urbana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Elmhurst | 16 | $4,761 | $371.78 | 48% |
| Addison Township | 20 | $4,511 | $369.74 | 44% |
| Glen Ellyn | 18 | $3,979 | $308.47 | 47% |
| Roselle | 12 | $3,554 | $221.54 | 55% |
| Geneva | 33 | $3,532 | $245.64 | 50% |
| Cedar Lake | 14 | $3,493 | $292.80 | 47% |
| Morris | 13 | $3,490 | $258.02 | 46% |
| St. Charles Township | 19 | $3,461 | $279.13 | 44% |
| Wheaton | 31 | $3,225 | $204.98 | 54% |
| St. Charles | 38 | $3,169 | $225.61 | 54% |