Wheaton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Wheaton in 2025? Explore comprehensive Airbnb analytics for Wheaton, Illinois, United States to uncover income potential. This 2025 STR market report for Wheaton, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Wheaton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wheaton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wheaton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wheaton (2025)
Understanding the monthly revenue variations for Airbnb listings in Wheaton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wheaton is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wheaton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,546+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,799 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,082 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,498, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wheaton
Wheaton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wheaton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wheaton:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wheaton
Average Daily Rate (ADR) Airbnb Trends in Wheaton (2025)
Effective short term rental pricing strategy in Wheaton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wheaton typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $370+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Wheaton
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Airbnb Seasonality Analysis & Trends in Wheaton (2025)
Peak Season (July, June, August)
- Revenue averages $4,494 per month
- Occupancy rates average 65.4%
- Daily rates average $226
Shoulder Season
- Revenue averages $3,347 per month
- Occupancy maintains around 55.6%
- Daily rates hold near $210
Low Season (January, February, November)
- Revenue drops to average $2,457 per month
- Occupancy decreases to average 43.3%
- Daily rates adjust to average $212
Seasonality Insights for Wheaton
- The Airbnb seasonality in Wheaton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wheaton's highest earning potential, with monthly revenues capable of climbing to $4,627, occupancy reaching a high of 73.3%, and ADRs peaking at $231.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,166, occupancy could drop to 37.2%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wheaton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wheaton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wheaton (2025)
Exploring the top neighborhoods for short-term rentals in Wheaton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wheaton | The heart of Wheaton features a charming atmosphere with restaurants, shops, and cultural events. A prime spot for travelers looking for convenience and local flavor. | Wheaton Municipal Band, Midweek Market, Wheaton Arts and Culture, Cosley Zoo |
| North Wheaton | A family-friendly neighborhood with excellent access to schools and parks. Ideal for families visiting or relocating, offering quiet residential streets close to amenities. | Wheaton Park District, St. James Farm Forest Preserve, Cantigny Park |
| Wheaton College | A vibrant area due to the presence of Wheaton College, attracting visitors, conferences, and families attending events at the campus. | Wheaton College Fine Arts Center, Chapel at Wheaton College, Billy Graham Center Museum |
| South Wheaton | A suburban gem with spacious homes and access to great local parks. A tranquil area perfect for those wishing to experience peaceful suburban living. | Rice Pool and Water Park, Schaumburg Township District Library |
| East Wheaton | Residential neighborhood with easy access to roads leading into Chicago. Favored by commuters and those liking a suburban setting with city access. | School District 200, Clowe & Cowan Park |
| Wheaton Parks | Close-knit neighborhoods that focus on community and outdoor activities. Great for travelers interested in nature and local sports. | Northside Park, Clow International Airport, Local baseball and soccer fields |
| West Wheaton | A quieter suburban area with family-oriented homes, ideal for those looking to relax in a community-focused environment. | Wheaton Academy, Graphic Arts Center, Nearby hiking trails |
| Wheaton Shopping District | Offering a wide range of boutiques and eateries, this area attracts visitors looking for local shopping and dining experiences. | Lincoln Park Shopping, Restaurant Row |
Understanding Airbnb License Requirements & STR Laws in Wheaton (2025)
While Wheaton, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wheaton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wheaton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wheatonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LUX - 3 King Beds- Full Luxury
Entire Place • 3 bedrooms
Spacious & Quaint Home | Game Room | LOTS of Beds!
Entire Place • 4 bedrooms
Beautiful Redone Townhome Next to Wheaton College
Private Room • 3 bedrooms
Cozy, Clean & Well-Stocked Home!
Entire Place • 3 bedrooms
Charming 3BR | Game Room, Coffee Bar, Perf Locatn!
Entire Place • 3 bedrooms
Charming & Cozy Wheaton Stay- Great Location!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wheaton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wheaton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edin | 2 | $90,670 | 233 | 4.93/5.0 |
| Blaine | 1 | $89,740 | 23 | 5.00/5.0 |
| Vic | 1 | $81,772 | 61 | 4.89/5.0 |
| Lauren | 2 | $67,895 | 15 | 4.80/5.0 |
| Strider | 1 | $60,499 | 106 | 4.95/5.0 |
| Selima | 1 | $58,359 | 171 | 4.98/5.0 |
| House Of Living | 1 | $55,359 | 19 | 4.95/5.0 |
| Jori | 1 | $53,619 | 49 | 5.00/5.0 |
| Lily | 1 | $50,480 | 14 | 4.50/5.0 |
| Dawn | 1 | $43,574 | 24 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wheaton.
Dive Deeper: Advanced Wheaton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wheaton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWheaton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wheaton
- The Wheaton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wheaton, House properties are the most common (65.7%), reflecting the local real estate landscape.
- Houses represent a significant 65.7% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.9%) offer potential for unique stay experiences.
Wheaton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wheaton
- The dominant room capacity in Wheaton is 3 bedrooms listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.2% of the active Airbnb listings in Wheaton, indicating a high concentration in these sizes.
- A significant 45.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wheaton.
Wheaton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wheaton
- The most common guest capacity trend in Wheaton vacation rentals is listings accommodating 6 guests (25.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Wheaton STR market, accounting for 48.6% of listings.
- 48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wheaton.
- On average, properties in Wheaton are equipped to host 4.6 guests.
Wheaton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wheaton
- The most common availability pattern in Wheaton falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wheaton (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wheaton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
47.1% of total
2 Nights
8 listings
23.5% of total
7-29 Nights
4 listings
11.8% of total
30+ Nights
6 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Wheaton is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Wheaton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Wheaton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.1% of Wheaton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wheaton.
Wheaton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
24.2% of total
Moderate
9 listings
27.3% of total
Firm
15 listings
45.5% of total
Strict
1 listings
3% of total
Cancellation Policy Insights for Wheaton
- The prevailing Airbnb cancellation policy trend in Wheaton is Firm, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (51.5%) and stricter (48.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.5% market standard in Wheaton.
- Using a Strict policy might deter some guests, as only 3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wheaton.
Wheaton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wheaton
- The overall average booking lead time for vacation rentals in Wheaton is 46 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Wheaton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Wheaton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wheaton (2025)
Amenity Prevalence
Amenity Insights for Wheaton
- Essential amenities in Wheaton that guests expect include: Heating, Wifi, Refrigerator, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Coffee maker, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wheaton: Heating, Wifi, Refrigerator, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: Refrigerator, Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wheaton to stay competitive.
Wheaton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wheaton
- The typical guest profile for Airbnb in Wheaton consists of primarily domestic travelers (92%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.2% of guests.
- Key international markets include United States (92.2%) and United Kingdom (1.6%).
- Top languages spoken are English (71.6%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Wheaton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wheaton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 18 | $9,039 | $644.64 | 50% |
| Twin Lakes | 33 | $5,687 | $504.55 | 42% |
| Town of Richmond | 10 | $5,400 | $394.63 | 44% |
| McHenry | 32 | $4,498 | $438.03 | 42% |
| Lake Geneva | 190 | $4,473 | $424.65 | 41% |
| Bensenville | 10 | $4,430 | $301.46 | 50% |
| Lake Villa | 10 | $4,328 | $309.40 | 55% |
| Highland Park | 36 | $4,088 | $328.67 | 52% |
| Elmhurst | 17 | $4,032 | $326.14 | 47% |
| Como | 55 | $3,997 | $359.94 | 43% |