Whitestown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States

Source: AirROI
Last updated: 2025-11-01

Is Airbnb profitable in Whitestown in 2025? Explore comprehensive Airbnb analytics for Whitestown, Indiana, United States to uncover income potential. This 2025 STR market report for Whitestown, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Whitestown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whitestown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Whitestown Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$170
The average rental revenue earned for an occupied room per day in Whitestown.
Occupancy Rate(?)
42.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,810
Typical annual income for an Airbnb listing in Whitestown. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-28.5%
Significant decrease (-28.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Whitestown.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Whitestown.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Whitestown (2025)

Understanding the monthly revenue variations for Airbnb listings in Whitestown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whitestown is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whitestown across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,168+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,512 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,324 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,342, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Whitestown

Whitestown Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Whitestown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whitestown:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Whitestown

Average Daily Rate (ADR) Airbnb Trends in Whitestown (2025)

Effective short term rental pricing strategy in Whitestown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whitestown typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
  • Typical properties (Median) charge around $156 per night.
  • Entry-level properties (Bottom 25%) earn around $119 per night.

Average Daily Rate (ADR) Trend by Month in Whitestown

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Airbnb Seasonality Analysis & Trends in Whitestown (2025)

Peak Season (July, August, April)
  • Revenue averages $3,381 per month
  • Occupancy rates average 53.9%
  • Daily rates average $183
Shoulder Season
  • Revenue averages $2,604 per month
  • Occupancy maintains around 43.9%
  • Daily rates hold near $176
Low Season (January, February, December)
  • Revenue drops to average $1,958 per month
  • Occupancy decreases to average 46.6%
  • Daily rates adjust to average $144

Seasonality Insights for Whitestown

  • The Airbnb seasonality in Whitestown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Whitestown's highest earning potential, with monthly revenues capable of climbing to $3,965, occupancy reaching a high of 59.4%, and ADRs peaking at $209.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,540, occupancy could drop to 38.4%, and ADRs may adjust down to $142.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whitestown.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Whitestown seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Whitestown (2025)

Exploring the top neighborhoods for short-term rentals in Whitestown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Whitestown Town Center
A rapidly growing area with new developments and family-friendly amenities. Close to shopping and dining options, making it appealing for short-term stays.
Whitestown Municipal Complex, Zionsville Rail Trail, Local parks and recreational areas
Anson
A vibrant mixed-use development that offers shopping, dining, and residential options. Great for visitors looking for convenience and modern amenities.
The Village at Anson, Kelsey Park, Cinemark Movies 8
Zionsville
A charming nearby town known for its quaint village atmosphere and upscale shops. Attracts visitors who enjoy small-town charm with easy access to city amenities.
Zionsville Village, Zionsville Farmers Market, The Art Museum of Zionsville
Indianapolis
The state capital is only a short drive away and offers a wealth of attractions, events, and activities, making it an excellent location for tourists.
Indianapolis Motor Speedway, The Children's Museum of Indianapolis, White River State Park
Carmel
A desirable suburban area with a strong community vibe and beautiful parks. Attracts families and business travelers looking for a peaceful stay.
Carmel Arts & Design District, The Palladium, Coxhall Gardens
Brownsburg
Another growing suburban area that offers a family-friendly atmosphere and accessibility to local attractions. Ideal for visitors seeking a local experience.
Brownsburg Town Hall, Nathaniel S. Greene Park, Brownsburg Parks and Recreation
Lebanon
Home to several historic sites and outdoor activities, Lebanon is ideal for guests looking for a laid-back, rural experience while being close to urban amenities.
Lebanon Memorial Park, The New Lebanon Farmer's Market, Historic downtown Lebanon
Fishers
A suburb known for its family-friendly environments and entertainment options. Attractive for both families and business travelers visiting the area.
Fishers District, The Nickel Plate District, Cumberland Park

Understanding Airbnb License Requirements & STR Laws in Whitestown (2025)

While Whitestown, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whitestown to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Whitestown (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Whitestownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Florence Cottage~Modern Country

Florence Cottage~Modern Country

Entire Place • 4 bedrooms

$54,363
Revenue
60.2%
Occupancy
$241.24
Daily Rate
Victorian Home Goes Airbnb!

Victorian Home Goes Airbnb!

Entire Place • 2 bedrooms

$47,990
Revenue
46.9%
Occupancy
$255.37
Daily Rate
Trailside Escape in Whitestown

Trailside Escape in Whitestown

Entire Place • 5 bedrooms

$47,151
Revenue
50.9%
Occupancy
$307.60
Daily Rate
Newly remodeled near Zionsville. Upscale 2BR

Newly remodeled near Zionsville. Upscale 2BR

Entire Place • 2 bedrooms

$38,720
Revenue
30.3%
Occupancy
$264.68
Daily Rate
3 Bdrms. Beautiful renovation. Safe and convenient

3 Bdrms. Beautiful renovation. Safe and convenient

Entire Place • 3 bedrooms

$37,964
Revenue
59.7%
Occupancy
$265.59
Daily Rate
The BlackBerry Cottage

The BlackBerry Cottage

Entire Place • 3 bedrooms

$31,519
Revenue
54.0%
Occupancy
$154.72
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Whitestown (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Whitestown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
MGM Properties11$155,2811724.50/5.0
James4$154,840514.96/5.0
Jessica2$62,3521924.99/5.0
Mckenzie1$54,3631174.93/5.0
Allison1$47,151244.79/5.0
George1$29,265375.00/5.0
Lux Solaris1$28,947504.60/5.0
Tonuellonge1$26,448554.96/5.0
Del2$6,94994.25/5.0
Host #2634882141$9480Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whitestown.

Dive Deeper: Advanced Whitestown STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whitestown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Whitestown Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Whitestown

  • The Whitestown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 30.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Whitestown, Apartment/Condo properties are the most common (61.5%), reflecting the local real estate landscape.
  • Houses represent a significant 34.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.

Whitestown Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Whitestown

  • The dominant room capacity in Whitestown is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 65.4% of the active Airbnb listings in Whitestown, indicating a high concentration in these sizes.
  • A significant 34.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whitestown.

Whitestown Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Whitestown

  • The most common guest capacity trend in Whitestown vacation rentals is listings accommodating 5 guests (26.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 5 guests and 6 guests dominate the Whitestown STR market, accounting for 53.8% of listings.
  • 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whitestown.
  • On average, properties in Whitestown are equipped to host 4.3 guests.

Whitestown Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Whitestown

  • The most common availability pattern in Whitestown falls within the 181-270 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Whitestown (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Whitestown Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.9%)

1 Night

7 listings

26.9% of total

2 Nights (7.7%)

2 Nights

2 listings

7.7% of total

3 Nights (46.2%)

3 Nights

12 listings

46.2% of total

30+ Nights (19.2%)

30+ Nights

5 listings

19.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Whitestown is 3 Nights, adopted by 46.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (19.2%) caters to monthly stays (30+ nights) in Whitestown, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 46.2% of Whitestown hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whitestown.

Whitestown Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20%)

Flexible

5 listings

20% of total

Moderate (24%)

Moderate

6 listings

24% of total

Firm (36%)

Firm

9 listings

36% of total

Strict (20%)

Strict

5 listings

20% of total

Cancellation Policy Insights for Whitestown

  • The prevailing Airbnb cancellation policy trend in Whitestown is Firm, used by 36% of listings.
  • A majority (56.0%) of hosts in Whitestown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 36% market standard in Whitestown.
  • Regularly review your cancellation policy against competitors and market demand shifts in Whitestown.

Whitestown STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Whitestown

  • The overall average booking lead time for vacation rentals in Whitestown is 42 days.
  • Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Whitestown.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Whitestown averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Whitestown (2025)

Amenity Prevalence

No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.

Amenity Insights for Whitestown

  • Essential amenities in Whitestown that guests expect include: Wifi, Dishes and silverware, Air conditioning, Heating, Smoke alarm, Bed linens, Hot water, Free parking on premises, Carbon monoxide alarm, Microwave. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Whitestown: Wifi, Dishes and silverware, Air conditioning, Heating, Smoke alarm, Bed linens, Hot water, Free parking on premises, Carbon monoxide alarm, Microwave.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Whitestown to stay competitive.

Whitestown Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Whitestown

  • The typical guest profile for Airbnb in Whitestown consists of primarily domestic travelers (96%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.3% of guests.
  • Key international markets include United States (96.3%) and China (1.5%).
  • Top languages spoken are English (85.7%) followed by Spanish (12.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Indianapolis and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Whitestown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Westfield126$4,005$349.8743%
Simpsonville20$3,679$336.3343%
Unionville20$3,660$400.8842%
Shelbyville76$3,375$356.5738%
Nashville245$3,307$296.3840%
La Grange24$3,268$354.1837%
Zionsville23$3,224$317.8645%
Crestwood18$3,016$617.1134%
Martinsville22$2,993$257.2344%
Louisville1,924$2,965$331.4941%

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