Winona Lake Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Indiana, United States
Is Airbnb profitable in Winona Lake in 2025? Explore comprehensive Airbnb analytics for Winona Lake, Indiana, United States to uncover income potential. This 2025 STR market report for Winona Lake, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Winona Lake, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Winona Lake Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Winona Lake Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Winona Lake (2025)
Understanding the monthly revenue variations for Airbnb listings in Winona Lake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Winona Lake is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Winona Lake across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,988+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,089 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,260 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,595, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Winona Lake
Winona Lake Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Winona Lake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Winona Lake:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Winona Lake
Average Daily Rate (ADR) Airbnb Trends in Winona Lake (2025)
Effective short term rental pricing strategy in Winona Lake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Winona Lake typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Winona Lake
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Airbnb Seasonality Analysis & Trends in Winona Lake (2025)
Peak Season (July, June, May)
- Revenue averages $3,734 per month
- Occupancy rates average 59.9%
- Daily rates average $188
Shoulder Season
- Revenue averages $2,265 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $156
Low Season (January, February, December)
- Revenue drops to average $1,549 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $154
Seasonality Insights for Winona Lake
- The Airbnb seasonality in Winona Lake shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Winona Lake's highest earning potential, with monthly revenues capable of climbing to $4,109, occupancy reaching a high of 68.7%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,457, occupancy could drop to 35.1%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Winona Lake.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Winona Lake seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Winona Lake (2025)
Exploring the top neighborhoods for short-term rentals in Winona Lake? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Winona Lake Residence | A peaceful and scenic lakeside neighborhood, perfect for families and visitors looking for relaxation and outdoor activities. It's popular during the summer for water sports and festivals. | Winona Lake, Grace College, The Village at Winona, The Winona History Center, Outdoor water activities, Local parks |
| Downtown Winona Lake | The heart of Winona Lake with charming shops, restaurants, and a community-focused atmosphere. It's great for guests wanting to experience local culture and events. | Winona Lake Boat Launch, Coffee shops, Local dining, Art galleries, Community events, Shops |
| Heron’s Hideaway | A quiet and secluded area near the lake that offers a tranquil escape. Attracts those looking for a retreat from city life and nature enthusiasts. | Kayaking, Fishing, Scenic trails, Birdwatching, Nature parks, Historic sites |
| Northshore | An upscale neighborhood with beautiful homes and access to the lake, ideal for luxury and premium rentals. Guests here can enjoy stunning views and a higher-end experience. | Waterfront parks, Private beaches, Upscale dining, Lakeside trails, Fishing spots, Biking trails |
| East Winona | A family-friendly area with schools and parks, popular among visiting families and groups looking for space and comfort during their stay. | Local schools, Playgrounds, Parks, Community sports fields, Family-friendly dining, Shopping centers |
| Tobacco Patch | A historical area that offers a glimpse into the regional history and heritage, making it suitable for guests interested in local culture and history. | Historical sites, Local museums, Cultural events, Guided tours, Heritage trails, Fishing spots |
| Cedar Lake | A lakefront community perfect for those seeking a quieter and more intimate setting. It appeals to couples and small groups wanting a romantic getaway. | Cedar Lake, Beach area, Picnic spots, Nature trails, Scenic drives, Wildlife watching |
| The Village at Winona | A bustling area with various shops, galleries, and eateries, this is a prime spot for tourists looking to immerse themselves in the local lifestyle and culture. | Shops and boutiques, Art festivals, Dining options, Winona Historical Society, Events, Cultural gatherings |
Understanding Airbnb License Requirements & STR Laws in Winona Lake (2025)
While Winona Lake, Indiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Winona Lake to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Winona Lake (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Winona Lakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Winona Lake Chalet 2
Entire Place • 2 bedrooms
The Winona Lake Chalet 1
Entire Place • 3 bedrooms
Stunning NEW Home In The Heart of Winona Lake
Entire Place • 2 bedrooms
Off The Beaten Pass II - Winona
Entire Place • 2 bedrooms
Guesthouse Suites (C)
Entire Place • 1 bedroom
Mineral Springs Hideaway
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Winona Lake (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Winona Lake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Crystal | 3 | $120,917 | 159 | 4.96/5.0 |
| Charlene | 3 | $73,346 | 839 | 4.98/5.0 |
| Randa & Rob | 2 | $62,928 | 408 | 4.99/5.0 |
| Elizabeth | 1 | $30,286 | 134 | 4.87/5.0 |
| Kara | 1 | $25,795 | 64 | 5.00/5.0 |
| Samantha | 1 | $24,544 | 56 | 4.86/5.0 |
| Erin | 1 | $24,514 | 45 | 4.93/5.0 |
| David | 1 | $24,134 | 170 | 4.95/5.0 |
| Angie | 1 | $23,707 | 13 | 5.00/5.0 |
| Shelley | 1 | $23,054 | 174 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Winona Lake.
Dive Deeper: Advanced Winona Lake STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Winona Lake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWinona Lake Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Winona Lake
- The Winona Lake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Winona Lake, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Winona Lake Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Winona Lake
- The dominant room capacity in Winona Lake is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.6% of the active Airbnb listings in Winona Lake, indicating a high concentration in these sizes.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Winona Lake.
Winona Lake Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Winona Lake
- The most common guest capacity trend in Winona Lake vacation rentals is listings accommodating 4 guests (47.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Winona Lake STR market, accounting for 79.0% of listings.
- 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Winona Lake.
- On average, properties in Winona Lake are equipped to host 5.5 guests.
Winona Lake Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Winona Lake
- The most common availability pattern in Winona Lake falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Winona Lake (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Winona Lake Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
9 listings
47.4% of total
3 Nights
1 listings
5.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Winona Lake is 2 Nights, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Winona Lake Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.4% of Winona Lake hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Winona Lake.
Winona Lake Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
42.1% of total
Moderate
9 listings
47.4% of total
Firm
1 listings
5.3% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Winona Lake
- The prevailing Airbnb cancellation policy trend in Winona Lake is Moderate, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 89.5% of listings offering Flexible or Moderate policies. This suggests guests in Winona Lake may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Winona Lake.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Winona Lake.
Winona Lake STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Winona Lake
- The overall average booking lead time for vacation rentals in Winona Lake is 47 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Winona Lake.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Winona Lake averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Winona Lake (2025)
Amenity Prevalence
Amenity Insights for Winona Lake
- Essential amenities in Winona Lake that guests expect include: Hot water, TV, Smoke alarm, Heating, Air conditioning, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Carbon monoxide alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Winona Lake: Hot water, TV, Smoke alarm, Heating, Air conditioning, Wifi, Free parking on premises.
- Consider adding popular differentiators like Coffee maker or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Winona Lake to stay competitive.
Winona Lake Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Winona Lake
- The typical guest profile for Airbnb in Winona Lake consists of primarily domestic travelers (98%), often arriving from nearby Fort Wayne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Mexico (0.3%).
- Top languages spoken are English (87.7%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fort Wayne and Indianapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Winona Lake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laketown Township | 63 | $5,456 | $511.45 | 44% |
| Paw Paw Township | 10 | $5,258 | $406.18 | 47% |
| Port Sheldon Township | 28 | $5,213 | $537.89 | 47% |
| Saugatuck Township | 146 | $4,844 | $480.63 | 41% |
| Fennville | 10 | $4,510 | $385.79 | 39% |
| New Buffalo Township | 266 | $4,377 | $612.83 | 34% |
| New Buffalo | 141 | $4,211 | $425.15 | 39% |
| Saugatuck | 271 | $4,133 | $398.25 | 43% |
| Ganges Township | 69 | $4,108 | $551.49 | 34% |
| Grass Lake Charter Township | 16 | $4,079 | $339.17 | 44% |