Essex Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Connecticut River Valley Planning Region, United States
Is Airbnb profitable in Essex in 2025? Explore comprehensive Airbnb analytics for Essex, Lower Connecticut River Valley Planning Region, United States to uncover income potential. This 2025 STR market report for Essex, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Essex, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Essex Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Essex Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Essex (2025)
Understanding the monthly revenue variations for Airbnb listings in Essex is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Essex is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Essex across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,218+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,804 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,012 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,614, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Essex
Essex Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Essex STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Essex:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Essex
Average Daily Rate (ADR) Airbnb Trends in Essex (2025)
Effective short term rental pricing strategy in Essex involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Essex typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $528+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $378 or more.
- Typical properties (Median) charge around $248 per night.
- Entry-level properties (Bottom 25%) earn around $163 per night.
Average Daily Rate (ADR) Trend by Month in Essex
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Airbnb Seasonality Analysis & Trends in Essex (2025)
Peak Season (July, August, June)
- Revenue averages $5,559 per month
- Occupancy rates average 51.0%
- Daily rates average $328
Shoulder Season
- Revenue averages $3,530 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $282
Low Season (February, April, May)
- Revenue drops to average $2,638 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $309
Seasonality Insights for Essex
- The Airbnb seasonality in Essex shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Essex's highest earning potential, with monthly revenues capable of climbing to $5,966, occupancy reaching a high of 57.1%, and ADRs peaking at $349.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,345, occupancy could drop to 28.6%, and ADRs may adjust down to $267.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Essex.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Essex seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Essex (2025)
Exploring the top neighborhoods for short-term rentals in Essex? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Essex Village | Charming riverside village with historic homes and scenic views. Ideal for tourists looking for a quaint New England experience close to the Connecticut River. | Essex Steam Train, Connecticut River Museum, Goodspeed Opera House, Abigail's Restaurant, The Griswold Inn |
| Deep River | Quiet, small town atmosphere with beautiful parks and access to the Connecticut River. Popular with families and couples wanting a peaceful getaway. | Deep River Historical Society, Plumb Hill Park, Cockaponset State Forest, Millstone Hill, Deep River Marina |
| Old Saybrook | Historical coastal town offering beautiful beaches and a lively downtown with shops and dining. Perfect for visitors wanting a beach retreat with cultural events. | Saybrook Point Lighthouse, Harvey's Beach, Old Saybrook Historical Society, Fenwick Golf Course, The Katharine Hepburn Cultural Arts Center |
| Westbrook | Known for its beautiful beaches and summer cottage communities. Attracts vacationers looking for summer fun and water activities. | Westbrook Town Beach, The Tanger Outlets, Water's Edge Resort & Spa, Westbrook Lobster, Parker's Maple Barn |
| Chester | Artistic community known for its galleries, shops, and the famous Chester Pumpkin Festival. Great for travelers interested in arts and crafts. | Chester Library, The Shoreline Dance Academy, Chester Historical Society, Chester Park, Chester's annual Pumpkin Festival |
| Clinton | Coastal town with charming shops and restaurants, as well as beautiful beaches. Attracts both families and weekend visitors. | Clinton Town Beach, Indian River Marina, The Clinton Historical Society, The Kate, The Clinton Crossing Premium Outlets |
| Killingworth | Located amidst nature and state parks, this area appeals to nature lovers and hikers. Ideal for those looking for a rural escape. | Cockaponset State Forest, Killingworth Library and Community Center, Riverton Park, Huntington State Park, Baldwin's Pond |
| Lyme | Quaint, historic town known for its outdoor recreational opportunities and art scene. Popular among nature enthusiasts and artists. | Duck Pond, Lyme Art Association, Connecticut River Conservancy, The Florence Griswold Museum, The Hadlyme Country Market |
Understanding Airbnb License Requirements & STR Laws in Essex (2025)
While Essex, Lower Connecticut River Valley Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Essex to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Essex (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Essexbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4-Bedroom Farmhouse *Comfort and Privacy*
Entire Place • 4 bedrooms
River Barn, Sidewalk Stroll into Essex Village
Entire Place • 2 bedrooms
Ideal Historic Home in Essex Village
Entire Place • 2 bedrooms
Historic Essex Home w/ Large Yard Near Downtown!
Entire Place • 2 bedrooms
Adorable 2 bedroom guesthouse in Essex village
Entire Place • 2 bedrooms
Hyde House-A classic New England cape.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Essex (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Essex based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 2 | $101,882 | 148 | 4.91/5.0 |
| Aude | 1 | $93,550 | 71 | 4.96/5.0 |
| Fred | 2 | $84,612 | 80 | 4.90/5.0 |
| Renee | 1 | $82,165 | 160 | 4.96/5.0 |
| Mary | 1 | $67,437 | 66 | 4.97/5.0 |
| Reninca | 1 | $60,353 | 46 | 5.00/5.0 |
| Doree | 2 | $45,389 | 246 | 4.96/5.0 |
| Wesley And Jody | 1 | $31,231 | 39 | 4.95/5.0 |
| Anne | 1 | $28,596 | 32 | 4.84/5.0 |
| Molly | 1 | $27,909 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Essex.
Dive Deeper: Advanced Essex STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Essex. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEssex Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Essex
- The Essex Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Essex, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 7.4%) offer potential for unique stay experiences.
Essex Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Essex
- The dominant room capacity in Essex is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.2% of the active Airbnb listings in Essex, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Essex.
Essex Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Essex
- The most common guest capacity trend in Essex vacation rentals is listings accommodating 4 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Essex STR market, accounting for 44.4% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Essex.
- On average, properties in Essex are equipped to host 3.6 guests.
Essex Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Essex
- The most common availability pattern in Essex falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Essex (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Essex Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.8% of total
2 Nights
15 listings
57.7% of total
3 Nights
4 listings
15.4% of total
7-29 Nights
1 listings
3.8% of total
30+ Nights
5 listings
19.2% of total
Key Insights
- The most prevalent minimum stay requirement in Essex is 2 Nights, adopted by 57.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.5%) of the Essex Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.2%) caters to monthly stays (30+ nights) in Essex, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.7% of Essex hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.8% currently do.
- A 2-night minimum appears standard (57.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Essex.
Essex Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
12% of total
Moderate
12 listings
48% of total
Firm
5 listings
20% of total
Strict
5 listings
20% of total
Cancellation Policy Insights for Essex
- The prevailing Airbnb cancellation policy trend in Essex is Moderate, used by 48% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48% market standard in Essex.
- Regularly review your cancellation policy against competitors and market demand shifts in Essex.
Essex STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Essex
- The overall average booking lead time for vacation rentals in Essex is 34 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Essex.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Essex averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Essex (2025)
Amenity Prevalence
Amenity Insights for Essex
- Essential amenities in Essex that guests expect include: Air conditioning, Hot water, Smoke alarm, Wifi, TV, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Carbon monoxide alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Essex: Air conditioning, Hot water, Smoke alarm, Wifi, TV, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: TV, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Fire extinguisher or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Essex to stay competitive.
Essex Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Essex
- The typical guest profile for Airbnb in Essex consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.6% of guests.
- Key international markets include United States (94.6%) and United Kingdom (3%).
- Top languages spoken are English (73.1%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Essex Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brookfield | 12 | $5,547 | $514.70 | 47% |
| North Andover | 12 | $5,523 | $428.80 | 50% |
| Town of Ancram | 22 | $5,449 | $511.06 | 41% |
| Town of Pleasant Valley | 31 | $5,146 | $494.41 | 41% |
| Town of East Hampton | 1,443 | $5,137 | $983.63 | 34% |
| Town of Pound Ridge | 19 | $4,977 | $526.06 | 44% |
| Town of Southampton | 1,346 | $4,973 | $965.01 | 33% |
| Middletown | 408 | $4,887 | $539.33 | 44% |
| Craryville | 21 | $4,852 | $561.76 | 35% |
| Milford | 14 | $4,785 | $469.25 | 56% |