Gorham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in Gorham in 2025? Explore comprehensive Airbnb analytics for Gorham, Maine, United States to uncover income potential. This 2025 STR market report for Gorham, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Gorham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gorham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gorham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gorham (2025)
Understanding the monthly revenue variations for Airbnb listings in Gorham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gorham is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gorham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,636+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,604 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,126 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,388, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gorham
Gorham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gorham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gorham:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gorham
Average Daily Rate (ADR) Airbnb Trends in Gorham (2025)
Effective short term rental pricing strategy in Gorham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gorham typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $282+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Gorham
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Airbnb Seasonality Analysis & Trends in Gorham (2025)
Peak Season (August, July, October)
- Revenue averages $4,635 per month
- Occupancy rates average 70.5%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,534 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $1,473 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $190
Seasonality Insights for Gorham
- The Airbnb seasonality in Gorham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gorham's highest earning potential, with monthly revenues capable of climbing to $5,276, occupancy reaching a high of 79.4%, and ADRs peaking at $209.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,192, occupancy could drop to 25.4%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gorham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gorham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gorham (2025)
Exploring the top neighborhoods for short-term rentals in Gorham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gorham Village | The heart of Gorham with charming shops, restaurants, and community events. A popular choice for those looking to experience local culture and family-friendly activities. | Gorham Historical Society, Gorham Village Park, local cafes and shops, Gorham Recreation Department events |
| Sebago Lake | A scenic destination for outdoor enthusiasts, offering boating, fishing, and swimming. Ideal for guests looking to enjoy nature and water-based activities. | Sebago Lake State Park, Songo River, high-quality camping spots, Lakefront access, hiking trails |
| University of Southern Maine | A vibrant area due to its student population, attracting visitors for education-related events, conferences, and family visits. Reliable demand for short-term rentals. | USM Gorham campus, local student events, nearby parks, community sporting events |
| Westbrook | Adjacent to Gorham, Westbrook offers a mix of urban conveniences and natural beauty. Access to the Presumpscot River makes it popular for outdoor activities. | Presumpscot River, Riverwalk, local dining, downtown Westbrook shops |
| Maine Mall | Just a short drive from Gorham, this area attracts shoppers and travelers looking for easy access to shopping and dining options. High foot traffic increases rental potential. | Maine Mall, local dining options, nearby hotels, cinemas |
| Pine Point | A quaint beach community that is ideal for summer rentals, attracting families and couples looking for seaside activities and relaxation. | Pine Point Beach, Camp Ellis, local seafood restaurants, Saco Bay |
| Standish | Offers a rural feel with ample outdoor activities such as hiking and fishing, attracting guests looking for a tranquil getaway while still being close to Gorham. | Sebago Lake, local parks, hiking trails, fishing spots |
| Windham | Another neighboring town with growing amenities, preferred by families and individuals seeking suburban charm with easy access to Gorham and regional attractions. | Windham Town Beach, local markets, Nature preserves, frequent community events |
Understanding Airbnb License Requirements & STR Laws in Gorham (2025)
While Gorham, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gorham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gorham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gorhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxe Architectural Gem near Portland/Lakes
Entire Place • 3 bedrooms
Newly Constructed Two-BR Retreat Near Portland
Entire Place • 2 bedrooms
Enchanting 3BR Farmhouse Retreat Nature Getaway
Entire Place • 3 bedrooms
Cozy 2BR retreat min toUSM&Sebago
Entire Place • 2 bedrooms
Beautifully, Gambrel style home
Entire Place • 2 bedrooms
Countryside Oasis: Charming 1BR Farmhouse Getaway
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gorham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gorham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 3 | $113,938 | 65 | 4.85/5.0 |
| Suzanne | 1 | $48,073 | 32 | 5.00/5.0 |
| Joan | 1 | $37,958 | 37 | 5.00/5.0 |
| David | 1 | $33,176 | 61 | 4.97/5.0 |
| Jack And Liz | 1 | $31,585 | 82 | 4.67/5.0 |
| Keith | 1 | $29,386 | 126 | 4.97/5.0 |
| Rob | 1 | $22,678 | 152 | 4.99/5.0 |
| Andrew | 1 | $19,992 | 5 | 5.00/5.0 |
| Emilia & Aaron | 1 | $17,756 | 46 | 4.96/5.0 |
| Charles | 1 | $16,174 | 132 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gorham.
Dive Deeper: Advanced Gorham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gorham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGorham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gorham
- The Gorham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gorham, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Gorham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gorham
- The dominant room capacity in Gorham is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.9% of the active Airbnb listings in Gorham, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gorham.
Gorham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gorham
- The most common guest capacity trend in Gorham vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Gorham STR market, accounting for 52.7% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gorham.
- On average, properties in Gorham are equipped to host 3.6 guests.
Gorham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gorham
- The most common availability pattern in Gorham falls within the 181-270 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gorham (63.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gorham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
10 listings
52.6% of total
3 Nights
5 listings
26.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Gorham is 2 Nights, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the Gorham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.6% of Gorham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- A 2-night minimum appears standard (52.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gorham.
Gorham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
27.8% of total
Moderate
10 listings
55.6% of total
Firm
1 listings
5.6% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Gorham
- The prevailing Airbnb cancellation policy trend in Gorham is Moderate, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 83.4% of listings offering Flexible or Moderate policies. This suggests guests in Gorham may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.6% market standard in Gorham.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gorham.
Gorham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gorham
- The overall average booking lead time for vacation rentals in Gorham is 40 days.
- Guests book furthest in advance for stays during June (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (52 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Gorham.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Gorham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gorham (2025)
Amenity Prevalence
Amenity Insights for Gorham
- Essential amenities in Gorham that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gorham: Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gorham to stay competitive.
Gorham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gorham
- The typical guest profile for Airbnb in Gorham consists of primarily domestic travelers (87%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.9% of guests.
- Key international markets include United States (86.9%) and Canada (8.9%).
- Top languages spoken are English (68.5%) followed by French (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Montreal.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gorham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nahant | 14 | $5,651 | $542.03 | 51% |
| North Andover | 10 | $5,541 | $391.63 | 53% |
| Manchester | 10 | $5,177 | $393.09 | 49% |
| Jefferson | 28 | $4,929 | $448.59 | 47% |
| Middleton | 10 | $4,801 | $326.54 | 53% |
| Milford | 14 | $4,704 | $459.06 | 53% |
| Wellesley | 21 | $4,588 | $488.26 | 50% |
| Kennebunkport | 148 | $4,551 | $618.54 | 43% |
| Scituate | 97 | $4,372 | $523.38 | 47% |
| Westminster | 11 | $4,168 | $404.63 | 58% |