Mariaville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Mariaville in 2025? Explore comprehensive Airbnb analytics for Mariaville, Maine, United States to uncover income potential. This 2025 STR market report for Mariaville, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Mariaville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mariaville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mariaville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$247
The average rental revenue earned for an occupied room per day in Mariaville.
Occupancy Rate(?)
45.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,634
Typical annual income for an Airbnb listing in Mariaville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.3%
Slight decrease (-9.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Mariaville.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Mariaville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mariaville (2025)

Understanding the monthly revenue variations for Airbnb listings in Mariaville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariaville is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariaville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,055+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,558 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,487 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,368, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mariaville

Mariaville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mariaville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariaville:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mariaville

Average Daily Rate (ADR) Airbnb Trends in Mariaville (2025)

Effective short term rental pricing strategy in Mariaville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariaville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
  • Typical properties (Median) charge around $218 per night.
  • Entry-level properties (Bottom 25%) earn around $187 per night.

Average Daily Rate (ADR) Trend by Month in Mariaville

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Airbnb Seasonality Analysis & Trends in Mariaville (2025)

Peak Season (July, June, August)
  • Revenue averages $4,890 per month
  • Occupancy rates average 51.4%
  • Daily rates average $274
Shoulder Season
  • Revenue averages $3,364 per month
  • Occupancy maintains around 43.4%
  • Daily rates hold near $249
Low Season (January, February, December)
  • Revenue drops to average $1,524 per month
  • Occupancy decreases to average 23.6%
  • Daily rates adjust to average $237

Seasonality Insights for Mariaville

  • The Airbnb seasonality in Mariaville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mariaville's highest earning potential, with monthly revenues capable of climbing to $5,114, occupancy reaching a high of 59.0%, and ADRs peaking at $286.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,295, occupancy could drop to 22.6%, and ADRs may adjust down to $235.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mariaville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mariaville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mariaville (2025)

Exploring the top neighborhoods for short-term rentals in Mariaville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Street
Scenic views of the lake and close proximity to outdoor activities like fishing and hiking. Ideal for families looking for a peaceful getaway.
Lake Annabessacook, Mariaville Falls, Maine Wildlife Park, Acadia National Park, Mount Desert Island
Mariaville Village
Charming small village atmosphere with a tight-knit community. Great location for visitors wanting to experience rural Maine life and local culture.
Mariaville Center, Local antique shops, Historic homes, Community events
Baker Lake
Quiet and serene location, perfect for guests who enjoy kayaking and fishing. Attracts nature lovers and those seeking a relaxing retreat.
Baker Lake, Fishing spots, Nature trails, Local wildlife
Graham Lake
Popular for its boating and swimming opportunities. Excellent for families and large groups looking for summer fun.
Graham Lake State Park, Picnic areas, Boat rentals, Swimming spots
Narraguagas Township
Remote and picturesque, great for rustic cabin rentals and finding solitude in nature. Suitable for customers wanting a retreat from urban life.
Narraguagus River, Outdoor adventure opportunities, Peaceful landscapes
Downtown Ellsworth
Nearby city with amenities, restaurants, and cultural attractions. A good base for exploring the surrounding area, including Acadia National Park.
Ellsworth Public Library, Colonial Theatre, Local markets, Shopping and dining options
Coastal Route 1
Iconic Maine coastline with stunning ocean views. Would appeal to tourists wanting to experience Maine's renowned seafood and coastal scenery.
Scenic overlooks, Oceanfront dining, Lighthouses, Walking trails along the coast
Black Mountain
Ideal for winter sports enthusiasts. Attractive to visitors seeking winter activities like skiing and snowboarding.
Black Mountain Ski Resort, Snowshoeing trails, Winter hiking spots

Understanding Airbnb License Requirements & STR Laws in Mariaville (2025)

While Mariaville, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mariaville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Mariaville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariavillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lake front, Hot Tub, Kayak, MDI!

Lake front, Hot Tub, Kayak, MDI!

Entire Place • 4 bedrooms

$71,581
Revenue
51.4%
Occupancy
$385.12
Daily Rate
Waterfront 6 bedroom near Acadia on Graham Lake

Waterfront 6 bedroom near Acadia on Graham Lake

Entire Place • 6 bedrooms

$44,017
Revenue
42.3%
Occupancy
$412.78
Daily Rate
Restored camp nestled in the Maine woods

Restored camp nestled in the Maine woods

Entire Place • 1 bedroom

$42,878
Revenue
81.1%
Occupancy
$205.44
Daily Rate
Graham Lake Cottage

Graham Lake Cottage

Entire Place • 2 bedrooms

$39,851
Revenue
74.8%
Occupancy
$289.19
Daily Rate
Bright Modern Lakeside Retreat Newly Built!

Bright Modern Lakeside Retreat Newly Built!

Entire Place • 2 bedrooms

$33,881
Revenue
40.2%
Occupancy
$227.57
Daily Rate
Hidden Gem - Cozy and quiet lakefront cottage

Hidden Gem - Cozy and quiet lakefront cottage

Entire Place • 2 bedrooms

$31,842
Revenue
69.8%
Occupancy
$198.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mariaville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mariaville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Shelby1$71,581444.95/5.0
Lauren1$44,01735.00/5.0
Kim1$42,8781124.97/5.0
Lee & Peg3$40,266944.88/5.0
Craig1$39,851315.00/5.0
Mike1$33,881554.85/5.0
Tammy1$31,842304.90/5.0
Susan1$20,5252Not Rated
Cyndi1$16,267384.97/5.0
Christy1$14,512354.80/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariaville.

Dive Deeper: Advanced Mariaville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariaville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mariaville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mariaville

  • The Mariaville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mariaville, House properties are the most common (65%), reflecting the local real estate landscape.
  • Houses represent a significant 65% portion, catering likely to families or larger groups.

Mariaville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mariaville

  • The dominant room capacity in Mariaville is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Mariaville, indicating a high concentration in these sizes.
  • A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mariaville.

Mariaville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mariaville

  • The most common guest capacity trend in Mariaville vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Mariaville STR market, accounting for 45.0% of listings.
  • 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariaville.
  • On average, properties in Mariaville are equipped to host 5.0 guests.

Mariaville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mariaville

  • The most common availability pattern in Mariaville falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Mariaville (35%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mariaville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.3%)

1 Night

1 listings

5.3% of total

2 Nights (26.3%)

2 Nights

5 listings

26.3% of total

3 Nights (21.1%)

3 Nights

4 listings

21.1% of total

4-6 Nights (31.6%)

4-6 Nights

6 listings

31.6% of total

30+ Nights (15.8%)

30+ Nights

3 listings

15.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Mariaville is 4-6 Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (15.8%) caters to monthly stays (30+ nights) in Mariaville, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 31.6% of Mariaville hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariaville.

Mariaville Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (15.8%)

Super Strict 30 Days

3 listings

15.8% of total

Flexible (15.8%)

Flexible

3 listings

15.8% of total

Moderate (26.3%)

Moderate

5 listings

26.3% of total

Firm (15.8%)

Firm

3 listings

15.8% of total

Strict (26.3%)

Strict

5 listings

26.3% of total

Cancellation Policy Insights for Mariaville

  • The prevailing Airbnb cancellation policy trend in Mariaville is Moderate, used by 26.3% of listings.
  • There's a relatively balanced mix between guest-friendly (42.1%) and stricter (42.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 26.3% market standard in Mariaville.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mariaville.

Mariaville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mariaville

  • The overall average booking lead time for vacation rentals in Mariaville is 59 days.
  • Guests book furthest in advance for stays during November (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (69 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Mariaville.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 69 days) to capture early planners.
  • Monitor your own booking lead times against these Mariaville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mariaville (2025)

Amenity Prevalence

Amenity Insights for Mariaville

  • Essential amenities in Mariaville that guests expect include: Free parking on premises, Hot water, Dishes and silverware, Carbon monoxide alarm, Bed linens, Kitchen, Coffee maker, Fire extinguisher, Microwave, Smoke alarm. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mariaville: Free parking on premises, Hot water, Dishes and silverware, Carbon monoxide alarm, Bed linens, Kitchen, Coffee maker, Fire extinguisher, Microwave, Smoke alarm.
  • Prioritize adding missing essentials: Carbon monoxide alarm, Bed linens, Kitchen, Coffee maker, Fire extinguisher, Microwave, Smoke alarm.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mariaville to stay competitive.

Mariaville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mariaville

  • The typical guest profile for Airbnb in Mariaville consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.4% of guests.
  • Key international markets include United States (96.4%) and DC (0.9%).
  • Top languages spoken are English (66.7%) followed by Spanish (9.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Boston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mariaville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Manchester12$4,770$382.2546%
Bar Harbor486$4,632$391.8756%
Southwest Harbor236$4,020$391.5953%
Mount Desert184$4,015$390.9350%
Tremont153$4,010$362.1053%
Trenton114$3,841$357.8851%
Lamoine92$3,491$294.0555%
Otis34$3,392$303.8655%
Monmouth22$3,212$309.6554%
Machiasport14$3,147$199.9456%

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