South Thomaston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maine, United States
Is Airbnb profitable in South Thomaston in 2025? Explore comprehensive Airbnb analytics for South Thomaston, Maine, United States to uncover income potential. This 2025 STR market report for South Thomaston, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in South Thomaston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Thomaston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Thomaston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Thomaston (2025)
Understanding the monthly revenue variations for Airbnb listings in South Thomaston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Thomaston is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Thomaston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,127+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,493 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,814 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,533, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Thomaston
South Thomaston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Thomaston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Thomaston:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Thomaston
Average Daily Rate (ADR) Airbnb Trends in South Thomaston (2025)
Effective short term rental pricing strategy in South Thomaston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Thomaston typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $512+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $338 or more.
- Typical properties (Median) charge around $263 per night.
- Entry-level properties (Bottom 25%) earn around $212 per night.
Average Daily Rate (ADR) Trend by Month in South Thomaston
Get Live South Thomaston Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in South Thomaston (2025)
Peak Season (August, September, July)
- Revenue averages $5,726 per month
- Occupancy rates average 51.6%
- Daily rates average $349
Shoulder Season
- Revenue averages $3,165 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $301
Low Season (January, February, March)
- Revenue drops to average $1,893 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $260
Seasonality Insights for South Thomaston
- The Airbnb seasonality in South Thomaston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Thomaston's highest earning potential, with monthly revenues capable of climbing to $6,659, occupancy reaching a high of 57.4%, and ADRs peaking at $402.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,393, occupancy could drop to 24.2%, and ADRs may adjust down to $252.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Thomaston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Thomaston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Thomaston (2025)
Exploring the top neighborhoods for short-term rentals in South Thomaston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rockland | A charming coastal town known for its art scene, waterfront views, and delicious seafood. Popular with tourists for its close proximity to islands and stunning harbors. | Farnsworth Art Museum, Rockland Breakwater Lighthouse, Samoset Resort Golf Course, Maine Lighthouse Museum, Midcoast Maritime Museum |
| Camden | A picturesque town with a stunning harbor and nearby mountains, attractive for both outdoor enthusiasts and those looking for a charming New England experience. | Camden Hills State Park, Camden Harbor Park and Amphitheatre, Mount Battie, Camden Snow Bowl, Camden Market |
| Thomaston | A historic village with a blend of maritime culture and history, offering scenic views and proximity to various outdoor activities. Ideal for families and history enthusiasts. | Thomaston Historical Society, Shore Village Museum, Maine State Prison Store, Liberty Tool Company, St. George River |
| Hope | A serene and quiet town perfect for those looking for a peaceful getaway within nature, featuring lakes and hiking spots. Great for nature lovers. | Hope Woods, Chicken Pond, Gull Pond, Maine Hikes, Hope Community Center |
| Isle au Haut | A remote island offering secluded experiences and natural beauty, attracting adventurous visitors looking for tranquility and picturesque landscapes. | Acadia National Park, Isle au Haut Lighthouse, Museum at Islesford, Hiking trails, Kayaking opportunities |
| Tenants Harbor | A quaint fishing village known for its beautiful harbor and local seafood, appealing to those looking for an authentic Maine coastal experience. | Tenants Harbor Marina, Cliff Island, Local seafood shacks and markets, Lighthouses, Fishing opportunities |
| Saint George | Offers a mix of scenic views, historic sites, and outdoor activities. Attracts a variety of visitors looking for both adventure and relaxation. | Hounds Tooth Inn, St. George River, Historic Sites, Parks and Recreation areas, Lobster fishing |
| Owls Head | Home to stunning ocean views and outdoor parks, perfect for families and individuals looking to enjoy coastal Maine and its attractions. | Owls Head State Park, Owls Head Lighthouse, Bayside Village, Local Art Galleries, Boat tours |
Understanding Airbnb License Requirements & STR Laws in South Thomaston (2025)
While South Thomaston, Maine, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Thomaston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Thomaston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Thomastonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Timeless Tides Cottage
Entire Place • 2 bedrooms
Crows Nest
Entire Place • 1 bedroom
Cottage by the sea private oceanfront shoreline
Entire Place • 1 bedroom
Cottage with Cozy Fireplace
Entire Place • 1 bedroom
Weskeag Cottage - Clean & Bright, Arcade, Fire Pit
Entire Place • N/A
Large private area, close to Rockland
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Thomaston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Thomaston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos | 1 | $89,321 | 175 | 4.95/5.0 |
| Peter | 1 | $45,898 | 14 | 5.00/5.0 |
| Aldo | 2 | $42,043 | 46 | 4.93/5.0 |
| Leslie | 1 | $41,158 | 110 | 4.95/5.0 |
| Maari | 1 | $39,411 | 60 | 4.95/5.0 |
| James | 1 | $34,595 | 43 | 5.00/5.0 |
| Elizabeth | 1 | $28,507 | 97 | 4.96/5.0 |
| Rick | 1 | $22,699 | 35 | 4.86/5.0 |
| Deborah | 1 | $22,092 | 56 | 4.54/5.0 |
| Christine | 2 | $20,062 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Thomaston.
Dive Deeper: Advanced South Thomaston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Thomaston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Thomaston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Thomaston
- The South Thomaston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Thomaston, House properties are the most common (78.3%), reflecting the local real estate landscape.
- Houses represent a significant 78.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 12.9%) offer potential for unique stay experiences.
South Thomaston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Thomaston
- The dominant room capacity in South Thomaston is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.2% of the active Airbnb listings in South Thomaston, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Thomaston.
South Thomaston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Thomaston
- The most common guest capacity trend in South Thomaston vacation rentals is listings accommodating 6 guests (26.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the South Thomaston STR market, accounting for 47.8% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Thomaston.
- On average, properties in South Thomaston are equipped to host 5.1 guests.
South Thomaston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Thomaston
- The most common availability pattern in South Thomaston falls within the 271-366 days range, representing 69.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in South Thomaston (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Thomaston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
6 listings
26.1% of total
3 Nights
2 listings
8.7% of total
4-6 Nights
6 listings
26.1% of total
7-29 Nights
2 listings
8.7% of total
30+ Nights
7 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in South Thomaston is 30+ Nights, adopted by 30.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in South Thomaston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.4% of South Thomaston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Thomaston.
South Thomaston Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.3% of total
Super Strict 30 Days
1 listings
4.3% of total
Flexible
4 listings
17.4% of total
Moderate
5 listings
21.7% of total
Firm
4 listings
17.4% of total
Strict
8 listings
34.8% of total
Cancellation Policy Insights for South Thomaston
- The prevailing Airbnb cancellation policy trend in South Thomaston is Strict, used by 34.8% of listings.
- A majority (52.2%) of hosts in South Thomaston utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.8% market standard in South Thomaston.
- With 34.8% using Strict terms, this is a viable option in South Thomaston, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in South Thomaston.
South Thomaston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Thomaston
- The overall average booking lead time for vacation rentals in South Thomaston is 66 days.
- Guests book furthest in advance for stays during July (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in South Thomaston.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these South Thomaston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Thomaston (2025)
Amenity Prevalence
Amenity Insights for South Thomaston
- Essential amenities in South Thomaston that guests expect include: Refrigerator, Wifi, Smoke alarm, Microwave, Dishes and silverware, Coffee maker, TV, Stove, Oven, Fire extinguisher. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Thomaston: Refrigerator, Wifi, Smoke alarm, Microwave, Dishes and silverware, Coffee maker, TV, Stove, Oven, Fire extinguisher.
- Prioritize adding missing essentials: Stove, Oven, Fire extinguisher.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Thomaston to stay competitive.
South Thomaston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Thomaston
- The typical guest profile for Airbnb in South Thomaston consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and Canada (3.1%).
- Top languages spoken are English (78.9%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Maine.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Thomaston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Manchester | 12 | $4,770 | $382.25 | 46% |
| Kennebunkport | 140 | $4,689 | $636.12 | 41% |
| Bar Harbor | 486 | $4,632 | $391.87 | 56% |
| Southwest Harbor | 236 | $4,020 | $391.59 | 53% |
| Mount Desert | 184 | $4,015 | $390.93 | 50% |
| Tremont | 153 | $4,010 | $362.10 | 53% |
| Portland | 881 | $3,950 | $335.14 | 51% |
| South Berwick | 14 | $3,921 | $242.33 | 55% |
| Kennebunk | 230 | $3,906 | $449.21 | 45% |
| Trenton | 114 | $3,841 | $357.88 | 51% |