Acton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Acton in 2025? Explore comprehensive Airbnb analytics for Acton, Massachusetts, United States to uncover income potential. This 2025 STR market report for Acton, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Acton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Acton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Acton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Acton (2025)
Understanding the monthly revenue variations for Airbnb listings in Acton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Acton is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Acton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,951+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,954 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,042 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,232, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Acton
Acton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Acton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Acton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Acton
Average Daily Rate (ADR) Airbnb Trends in Acton (2025)
Effective short term rental pricing strategy in Acton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Acton typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Acton
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Airbnb Seasonality Analysis & Trends in Acton (2025)
Peak Season (September, October, July)
- Revenue averages $3,088 per month
- Occupancy rates average 65.0%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,060 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $140
Low Season (January, February, March)
- Revenue drops to average $1,587 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $137
Seasonality Insights for Acton
- The Airbnb seasonality in Acton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Acton's highest earning potential, with monthly revenues capable of climbing to $3,418, occupancy reaching a high of 72.5%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,453, occupancy could drop to 27.5%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Acton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Acton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Acton (2025)
Exploring the top neighborhoods for short-term rentals in Acton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Acton Center | The historic heart of Acton, offering a charming small-town feel with easy access to local shops and eateries. Popular with families and visitors interested in a quaint community atmosphere. | Acton Town Forest, Nara Park, West Acton Villageworks, Acton Memorial Library, local farmers' market |
| North Acton | A suburban area with great schools and parks, ideal for families visiting nearby attractions. Close to highways for easy travel to Boston and Nashoba Valley. | Great Hill Conservation Land, Pine Hawk Reservation, North Acton Village, local sports facilities |
| South Acton | Known for its residential communities and natural beauty, perfect for those looking to explore nearby hiking trails and outdoor activities. | Concord River Greenway, Assabet River National Wildlife Refuge, Powers Conservation Area |
| West Acton | This area has a mix of residential and commercial spaces, making it convenient for guests seeking access to restaurants and shops while enjoying a suburban setting. | West Acton Village, Collins Pond, local boutique shops, restaurants, trail access |
| East Acton | A quieter part of Acton known for its scenic views and suburban lifestyle. Ideal for those seeking a peaceful retreat while still being close to town amenities. | East Acton Village, local parks, hiking trails |
| Acton-Boxborough School District | Highly rated schools attract families and educational visitors. The school district hosts various community events, making it lively throughout the year. | AB Regional High School, community events and fairs, local sports activities |
| Nashoba Valley | Close to Nashoba Valley Ski Area, making it a popular destination during winter for skiing and snowboarding enthusiasts. Offers year-round recreational activities. | Nashoba Valley Ski Area, summer hiking and biking trails, wine tasting at local vineyards |
| Concord and Acton Line | This encompassing area is rich in history and cultural heritage with easy access to historic trails and sites, appealing to history buffs and outdoor enthusiasts alike. | Minuteman National Historical Park, conservation areas, walking trails |
Understanding Airbnb License Requirements & STR Laws in Acton (2025)
While Acton, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Acton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Acton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Actonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely 2 bedroom apartment, easy access to Boston
Entire Place • 2 bedrooms
Quiet Clean 2 Bedroom Apartment
Entire Place • 2 bedrooms
Mema's Place --Lovely apartment in private home
Entire Place • 1 bedroom
Budget 3 Bedroom Garden Level
Entire Place • 3 bedrooms
Cozy Quiet Clean Budget 1 Bedroom Apartment
Entire Place • 1 bedroom
Perfect Clean Quiet Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Acton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Acton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victoria | 21 | $398,479 | 367 | 4.55/5.0 |
| Ellen | 2 | $51,434 | 468 | 4.95/5.0 |
| Amber | 1 | $34,121 | 73 | 4.67/5.0 |
| Timothy | 2 | $25,735 | 14 | 4.77/5.0 |
| Mary Fahey | 1 | $21,119 | 585 | 4.97/5.0 |
| Fan | 1 | $182 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Acton.
Dive Deeper: Advanced Acton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Acton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsActon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Acton
- The Acton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Acton, Apartment/Condo properties are the most common (96.4%), reflecting the local real estate landscape.
- Smaller segments like house (combined 3.6%) offer potential for unique stay experiences.
Acton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Acton
- The dominant room capacity in Acton is 1 bedroom listings, making up 57.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.1% of the active Airbnb listings in Acton, indicating a high concentration in these sizes.
- With over half the market (57.1%) consisting of studios or 1-bedroom units, Acton is particularly well-suited for individuals or couples.
Acton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Acton
- The most common guest capacity trend in Acton vacation rentals is listings accommodating 2 guests (50%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Acton STR market, accounting for 71.4% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Acton.
- On average, properties in Acton are equipped to host 2.9 guests.
Acton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Acton
- The most common availability pattern in Acton falls within the 181-270 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Acton (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Acton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.6% of total
2 Nights
2 listings
7.1% of total
7-29 Nights
22 listings
78.6% of total
30+ Nights
3 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Acton is 7-29 Nights, adopted by 78.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- Very short stays (1-2 nights) are less common (10.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Acton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 78.6% of Acton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Acton.
Acton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
7.1% of total
Moderate
2 listings
7.1% of total
Firm
3 listings
10.7% of total
Strict
21 listings
75% of total
Cancellation Policy Insights for Acton
- The prevailing Airbnb cancellation policy trend in Acton is Strict, used by 75% of listings.
- A majority (85.7%) of hosts in Acton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 75% market standard in Acton.
- With 75% using Strict terms, this is a viable option in Acton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Acton.
Acton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Acton
- The overall average booking lead time for vacation rentals in Acton is 19 days.
- Guests book furthest in advance for stays during October (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (30 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Acton.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Acton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Acton (2025)
Amenity Prevalence
Amenity Insights for Acton
- Essential amenities in Acton that guests expect include: Free parking on premises, Wifi, Air conditioning, Essentials, Carbon monoxide alarm, Smoke alarm, Iron, Hangers, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Acton: Free parking on premises, Wifi, Air conditioning, Essentials, Carbon monoxide alarm, Smoke alarm, Iron, Hangers, Heating.
- Prioritize adding missing essentials: Essentials, Carbon monoxide alarm, Smoke alarm, Iron, Hangers, Heating.
- Consider adding popular differentiators like Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Acton to stay competitive.
Acton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Acton
- The typical guest profile for Airbnb in Acton consists of primarily domestic travelers (83%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.7% of guests.
- Key international markets include United States (82.7%) and Canada (2.9%).
- Top languages spoken are English (57.3%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Acton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nahant | 12 | $6,440 | $620.28 | 45% |
| Nantucket | 570 | $6,231 | $991.78 | 38% |
| Pomfret | 15 | $5,868 | $484.88 | 44% |
| North Andover | 12 | $5,711 | $436.05 | 49% |
| North Hampton | 10 | $5,604 | $542.10 | 38% |
| Hanover | 34 | $5,235 | $1043.78 | 38% |
| Middletown | 402 | $5,042 | $546.49 | 43% |
| Town of East Hampton | 1,408 | $4,982 | $981.60 | 32% |
| New Shoreham | 113 | $4,810 | $641.26 | 42% |
| Westminster | 10 | $4,736 | $445.48 | 55% |