Chatham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Chatham in 2025? Explore comprehensive Airbnb analytics for Chatham, Massachusetts, United States to uncover income potential. This 2025 STR market report for Chatham, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 364 active listings.
Whether you're considering an Airbnb investment in Chatham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chatham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chatham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chatham (2025)
Understanding the monthly revenue variations for Airbnb listings in Chatham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chatham is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chatham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,330+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,955 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,599 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,287, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chatham
Chatham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chatham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chatham:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chatham
Average Daily Rate (ADR) Airbnb Trends in Chatham (2025)
Effective short term rental pricing strategy in Chatham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chatham typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $883+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $633 or more.
- Typical properties (Median) charge around $421 per night.
- Entry-level properties (Bottom 25%) earn around $287 per night.
Average Daily Rate (ADR) Trend by Month in Chatham
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Airbnb Seasonality Analysis & Trends in Chatham (2025)
Peak Season (August, July, June)
- Revenue averages $11,862 per month
- Occupancy rates average 58.6%
- Daily rates average $601
Shoulder Season
- Revenue averages $4,804 per month
- Occupancy maintains around 34.2%
- Daily rates hold near $484
Low Season (February, March, December)
- Revenue drops to average $2,996 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $462
Seasonality Insights for Chatham
- The Airbnb seasonality in Chatham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chatham's highest earning potential, with monthly revenues capable of climbing to $14,024, occupancy reaching a high of 70.4%, and ADRs peaking at $633.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,611, occupancy could drop to 21.1%, and ADRs may adjust down to $459.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chatham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chatham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chatham (2025)
Exploring the top neighborhoods for short-term rentals in Chatham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chatham Village | Charming historic village known for its maritime heritage, picturesque streets, and quaint downtown. It's popular with families and couples looking for a tranquil getaway close to beautiful beaches. | Chatham Lighthouse Beach, The Chatham Bars Inn, Chatham Fish Pier, Chatham Lighthouse, Monomoy National Wildlife Refuge, Chatham Municipal Golf Course |
| Hardings Beach | Beautiful sandy beach that offers a calm and scenic environment. Ideal for families and tourists looking for beach access and outdoor activities, including swimming and sunbathing. | Hardings Beach, Nauset Lighthouse, Seagull Beach, Cove Burying Ground, Chatham Marconi Maritime Center |
| Morocco Beach | Secluded and serene beach area known for its natural beauty and peaceful ambiance. Great for those seeking a relaxing retreat away from the bustling crowds. | Morocco Beach, Chatham Harbor, Monomoy Island, Chatham Anglers, Paw Wah Pond |
| Pleasant Bay | Picturesque bay area that attracts visitors with its scenic views and recreational opportunities. Popular for kayaking, sailing, and enjoying the marine life. | Pleasant Bay, The Cape Cod National Seashore, Cove Burying Ground, Chatham Fish Pier, The Chatham Bars Inn |
| East Harwich | A quaint town area close to Chatham, offering a mix of peaceful residential living and proximity to attractions, suitable for family vacations and longer stays. | The Cape Cod Lavender Farm, East Harwich Grange Hall, Red River Beach, Brooks Park |
| Chatham Bars Inn | A luxury resort area that attracts upscale travelers looking for a premium vacation experience, with fine dining and top-notch amenities. | Chatham Bars Inn, The Beach House Spa, Chatham Lighthouse Beach, Top Notch Tennis Club, Chatham Seaside Links |
| Crawlers Beach | A hidden gem with minimal crowds, perfect for people looking for an exclusive beach experience away from the more popular spots. | Crawlers Beach, Monomoy National Wildlife Refuge, Chatham Fish Pier, Outermost Harbor Marina |
| Morris Island | A peaceful and picturesque spot offering beautiful views and limited access, great for visitors looking for nature and solitude during their stay. | Morris Island, Chatham Harbor, Monomoy National Wildlife Refuge, Chatham Lighthouse |
Understanding Airbnb License Requirements & STR Laws in Chatham (2025)
While Chatham, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chatham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chatham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chathambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing Chatham Pool/patio/deck, 5 BR 4 1/2 Bath
Entire Place • 5 bedrooms
Close2Beach, Sauna, Pool, PetsOk, CantinaBar
Entire Place • 7 bedrooms
Walk 2Beach, Pool, Hot Tub, GameRoom, PetsOK
Entire Place • 4 bedrooms
Panoramic Water Views w/ Private Beach!
Entire Place • 5 bedrooms
Elegant Chatham Home, steps to private association
Entire Place • 4 bedrooms
Stylish Downtown Chatham Retreat
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chatham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chatham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Del Mar | 48 | $4,246,818 | 1917 | 4.83/5.0 |
| James | 2 | $566,308 | 76 | 4.96/5.0 |
| New England Vacation Rentals | 11 | $432,699 | 19 | 5.00/5.0 |
| Chatham Rentals | 23 | $377,716 | 119 | 4.74/5.0 |
| Sara | 3 | $368,477 | 174 | 4.99/5.0 |
| Taragh Thomas | 4 | $343,285 | 131 | 4.92/5.0 |
| Bill | 2 | $328,320 | 182 | 4.92/5.0 |
| Lisa | 1 | $324,997 | 43 | 4.98/5.0 |
| Linda | 2 | $253,764 | 167 | 4.99/5.0 |
| Lois | 3 | $248,733 | 101 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chatham.
Dive Deeper: Advanced Chatham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chatham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChatham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chatham
- The Chatham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.8% of the 364 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chatham, House properties are the most common (86%), reflecting the local real estate landscape.
- Houses represent a significant 86% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.8%) offer potential for unique stay experiences.
Chatham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chatham
- The dominant room capacity in Chatham is 3 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.8% of the active Airbnb listings in Chatham, indicating a high concentration in these sizes.
- A significant 64.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chatham.
Chatham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chatham
- The most common guest capacity trend in Chatham vacation rentals is listings accommodating 8+ guests (46.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Chatham STR market, accounting for 66.0% of listings.
- 71.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chatham.
- On average, properties in Chatham are equipped to host 6.2 guests.
Chatham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chatham
- The most common availability pattern in Chatham falls within the 271-366 days range, representing 55.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Chatham (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chatham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
3.9% of total
2 Nights
40 listings
11% of total
3 Nights
30 listings
8.3% of total
4-6 Nights
57 listings
15.7% of total
7-29 Nights
31 listings
8.6% of total
30+ Nights
190 listings
52.5% of total
Key Insights
- The most prevalent minimum stay requirement in Chatham is 30+ Nights, adopted by 52.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (52.5%) caters to monthly stays (30+ nights) in Chatham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.5% of Chatham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chatham.
Chatham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
26 listings
7.3% of total
Super Strict 30 Days
5 listings
1.4% of total
Flexible
8 listings
2.2% of total
Moderate
37 listings
10.3% of total
Firm
144 listings
40.2% of total
Strict
138 listings
38.5% of total
Cancellation Policy Insights for Chatham
- The prevailing Airbnb cancellation policy trend in Chatham is Firm, used by 40.2% of listings.
- A majority (78.7%) of hosts in Chatham utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.2% market standard in Chatham.
- With 38.5% using Strict terms, this is a viable option in Chatham, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Chatham.
Chatham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chatham
- The overall average booking lead time for vacation rentals in Chatham is 80 days.
- Guests book furthest in advance for stays during July (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Chatham.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Chatham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chatham (2025)
Amenity Prevalence
Amenity Insights for Chatham
- Essential amenities in Chatham that guests expect include: Smoke alarm, Wifi, Air conditioning, Free parking on premises, Carbon monoxide alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chatham: Smoke alarm, Wifi, Air conditioning, Free parking on premises, Carbon monoxide alarm, Heating, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Air conditioning, Free parking on premises, Carbon monoxide alarm, Heating, TV.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chatham to stay competitive.
Chatham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chatham
- The typical guest profile for Airbnb in Chatham consists of primarily domestic travelers (93%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United States (93.2%) and United Kingdom (2.3%).
- Top languages spoken are English (73.2%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chatham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 574 | $6,318 | $984.85 | 39% |
| Nahant | 12 | $6,284 | $616.66 | 44% |
| Scituate | 101 | $4,448 | $490.50 | 45% |
| Swampscott | 43 | $4,346 | $435.57 | 46% |
| Edgartown | 254 | $4,306 | $787.22 | 39% |
| Marblehead | 158 | $4,061 | $379.11 | 48% |
| Manchester-by-the-Sea | 15 | $4,005 | $525.42 | 45% |
| Newbury | 76 | $3,980 | $418.59 | 44% |
| Mattapoisett | 35 | $3,923 | $422.92 | 49% |
| Salem | 306 | $3,860 | $312.03 | 51% |