Fitchburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Fitchburg in 2025? Explore comprehensive Airbnb analytics for Fitchburg, Massachusetts, United States to uncover income potential. This 2025 STR market report for Fitchburg, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Fitchburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fitchburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fitchburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fitchburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Fitchburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fitchburg is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fitchburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,967+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,089 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,552 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $659, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fitchburg
Fitchburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fitchburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fitchburg:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fitchburg
Average Daily Rate (ADR) Airbnb Trends in Fitchburg (2025)
Effective short term rental pricing strategy in Fitchburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fitchburg typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $191+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Fitchburg
Get Live Fitchburg Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Fitchburg (2025)
Peak Season (June, August, April)
- Revenue averages $2,401 per month
- Occupancy rates average 57.2%
- Daily rates average $117
Shoulder Season
- Revenue averages $1,909 per month
- Occupancy maintains around 48.7%
- Daily rates hold near $109
Low Season (February, November, December)
- Revenue drops to average $1,635 per month
- Occupancy decreases to average 42.1%
- Daily rates adjust to average $105
Seasonality Insights for Fitchburg
- The Airbnb seasonality in Fitchburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fitchburg's highest earning potential, with monthly revenues capable of climbing to $2,817, occupancy reaching a high of 59.2%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,619, occupancy could drop to 38.9%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fitchburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fitchburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fitchburg (2025)
Exploring the top neighborhoods for short-term rentals in Fitchburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Fitchburg | The heart of Fitchburg with easy access to local eateries, shops, and parks. A growing area that attracts both business and leisure travelers due to its proximity to key amenities and public transportation. | Fitchburg Art Museum, Coggshall Park, Downtown events and festivals, Local dining spots, Historic architecture |
| Lunenburg | Just a short drive from Fitchburg, Lunenburg offers a suburban feel with beautiful nature surroundings. Great for families visiting the area or looking for quiet retreats within reach of city attractions. | Lake Whalom, Lunenburg Public Library, Lunenburg Historical Society, Nature trails, Parks and recreation areas |
| Leominster | A nearby city with a robust retail scene and numerous dining options. The area is gaining popularity among tourists seeking affordable lodging not far from Fitchburg's activities. | Johnny Appleseed Museum, The Leominster State Forest, Shopping centers, Cultural festivals, Dining options |
| Gardner | Also in close proximity, Gardner is known for its charming downtown and outdoor activities. This area appeals to those who enjoy a mix of urban and rural life, with ample opportunities for hiking and nature exploration. | Gardner Museum, Mount Wachusett, Local farmers' markets, Parks, Art and cultural events |
| Ashburnham | A picturesque small town with scenic beauty, perfect for those looking for a peaceful getaway. Attracts visitors interested in outdoor activities and local history. | Lake Ashburnham, Camp Putnam, Gardner State Park, Historical sites, Cultural events |
| Fitchburg State University Area | The area around the university sees a surge of students, families, and visiting professors, making it a prime location for short-term rentals tailored for this demographic. | Fitchburg State University, Local coffee shops, Cultural events, Student activities, Community parks |
| North Fitchburg | This area features a mix of residential and commercial properties, serving as a convenient spot for those looking for longer-term stays or short visits with easy access to amenities. | Local parks, Shopping areas, Dining options, Community events, Access to transportation |
| Historic Fitchburg | Packed with history and charming buildings, this area attracts visitors interested in the history and culture of Fitchburg, providing a unique experience. | Historic landmarks, Cultural heritage sites, Local museums, Art galleries, Community events |
Understanding Airbnb License Requirements & STR Laws in Fitchburg (2025)
While Fitchburg, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fitchburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Fitchburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fitchburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dog-Friendly Fitchburg Vacation Rental, Hike & Ski
Entire Place • 2 bedrooms
Guest home in downtown Fitchburg
Entire Place • 3 bedrooms
The Nest - Private Rental, Full Kitchen
Entire Place • 2 bedrooms
Private sanctuary in the city w/ patio & backyard
Entire Place • 1 bedroom
New and Modern 3 B- 5 min FSU - 15 min Wachusett's
Entire Place • 3 bedrooms
Relaxing Poolside Getaway
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fitchburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fitchburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aerevyn | 2 | $54,872 | 124 | 4.96/5.0 |
| Evolve | 1 | $45,341 | 38 | 4.76/5.0 |
| LaNeia | 1 | $38,841 | 80 | 4.94/5.0 |
| Joy | 1 | $31,996 | 119 | 4.94/5.0 |
| Celio | 1 | $25,737 | 19 | 5.00/5.0 |
| Desiree | 1 | $24,043 | 25 | 5.00/5.0 |
| Dream Inn LLC | 6 | $21,030 | 41 | 4.42/5.0 |
| Josiah | 1 | $10,143 | 330 | 4.96/5.0 |
| Patrick | 2 | $5,793 | 64 | 4.83/5.0 |
| Andrew | 1 | $2,348 | 90 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fitchburg.
Dive Deeper: Advanced Fitchburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fitchburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFitchburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fitchburg
- The Fitchburg Airbnb market composition is heavily skewed towards Private Room listings, which make up 60% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fitchburg, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
Fitchburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fitchburg
- The dominant room capacity in Fitchburg is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Fitchburg, indicating a high concentration in these sizes.
Fitchburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fitchburg
- The most common guest capacity trend in Fitchburg vacation rentals is listings accommodating 4 guests (15%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Fitchburg STR market, accounting for 30.0% of listings.
- On average, properties in Fitchburg are equipped to host 1.9 guests.
Fitchburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fitchburg
- The most common availability pattern in Fitchburg falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Fitchburg (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fitchburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
72.2% of total
2 Nights
2 listings
11.1% of total
3 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Fitchburg is 1 Night, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Fitchburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Fitchburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.2% of Fitchburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fitchburg.
Fitchburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
47.4% of total
Moderate
3 listings
15.8% of total
Firm
3 listings
15.8% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for Fitchburg
- The prevailing Airbnb cancellation policy trend in Fitchburg is Flexible, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Fitchburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Fitchburg.
Fitchburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fitchburg
- The overall average booking lead time for vacation rentals in Fitchburg is 21 days.
- Guests book furthest in advance for stays during June (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (27 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Fitchburg.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Fitchburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fitchburg (2025)
Amenity data is currently unavailable for Fitchburg.
Fitchburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fitchburg
- The typical guest profile for Airbnb in Fitchburg consists of primarily domestic travelers (93%), often arriving from nearby Moultonborough, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.5% of guests.
- Key international markets include United States (92.5%) and Germany (1.5%).
- Top languages spoken are English (66.1%) followed by Spanish (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Moultonborough and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fitchburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 581 | $6,213 | $953.59 | 40% |
| Nahant | 13 | $5,808 | $575.51 | 47% |
| Pomfret | 14 | $5,766 | $482.59 | 43% |
| Town of East Hampton | 1,521 | $5,367 | $966.20 | 37% |
| North Andover | 11 | $5,224 | $378.31 | 51% |
| Milford | 14 | $5,188 | $462.54 | 57% |
| Sunderland | 10 | $4,904 | $400.58 | 54% |
| Kennebunkport | 140 | $4,891 | $633.93 | 43% |
| New Shoreham | 113 | $4,867 | $613.50 | 45% |
| Middletown | 413 | $4,779 | $530.27 | 44% |