Framingham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Framingham in 2025? Explore comprehensive Airbnb analytics for Framingham, Massachusetts, United States to uncover income potential. This 2025 STR market report for Framingham, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Framingham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Framingham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Framingham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Framingham (2025)
Understanding the monthly revenue variations for Airbnb listings in Framingham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Framingham is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Framingham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,137+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,445 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,333 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,231, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Framingham
Framingham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Framingham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Framingham:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Framingham
Average Daily Rate (ADR) Airbnb Trends in Framingham (2025)
Effective short term rental pricing strategy in Framingham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Framingham typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $399+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Framingham
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Airbnb Seasonality Analysis & Trends in Framingham (2025)
Peak Season (August, October, July)
- Revenue averages $4,060 per month
- Occupancy rates average 62.0%
- Daily rates average $194
Shoulder Season
- Revenue averages $3,517 per month
- Occupancy maintains around 54.6%
- Daily rates hold near $199
Low Season (January, November, December)
- Revenue drops to average $2,960 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $190
Seasonality Insights for Framingham
- The Airbnb seasonality in Framingham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Framingham's highest earning potential, with monthly revenues capable of climbing to $4,394, occupancy reaching a high of 65.4%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,867, occupancy could drop to 41.0%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Framingham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Framingham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Framingham (2025)
Exploring the top neighborhoods for short-term rentals in Framingham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Framingham | The heart of Framingham, surrounded by shops, restaurants, and cultural institutions. Perfect for guests looking to explore the local community and participate in events. | Framingham Public Library, The Amazing Things Arts Center, Downtown Framingham Cultural District, Local restaurants and cafes, Framingham Farmers Market |
| Framingham State University Area | Proximity to Framingham State University makes this area ideal for hosting students and their families during the academic year. | Framingham State University, McCarthy Center, Framingham State University Art Gallery, Local parks and recreational facilities |
| Ashland Town Center | Close to both Framingham and Ashland, this area offers a suburban feel with shopping and dining options, great for family travelers. | Downtown Ashland, Ashland State Park, Local shops and diners, Community events in the town center |
| Natick Collection/Civic Space | This vibrant shopping area attracts visitors from surrounding suburbs and has broad demographic appeal. Great for urban explorers and shoppers. | Natick Mall, Civic Space, Dining options from casual to upscale, Arts and entertainment venues nearby |
| Lake Cochituate | Beautiful natural area ideal for outdoor activities and relaxation; popular with nature enthusiasts. | Cochituate State Park, Boat rentals and kayaking, Walking trails and picnic areas, Scenic views of the lake |
| Marlborough Road (Route 9 Area) | Highway access makes this area convenient for business travel and easy access to other cities. | Shopping plazas along Route 9, Local restaurants and fast food chains, Office parks and corporate offices |
| Historic Framingham | Home to many historic sites and buildings, this area attracts visitors interested in the history of the region. | Framingham History Center, Old Framingham Centre, Historic churches and buildings, Local festivals and events |
| South Framingham | A quieter part of Framingham with residential neighborhoods, appealing to families and longer-term stays. | Local parks and sports fields, Family-oriented community, Nearby shopping areas, Local schools and facilities |
Understanding Airbnb License Requirements & STR Laws in Framingham (2025)
While Framingham, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Framingham to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Framingham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Framinghambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Retreat: Modern Haven near Boston
Entire Place • 7 bedrooms
Lake Cochituate Waterfront Home
Entire Place • 5 bedrooms
Infant-friendly Luxurious 7Bd, 6Rm Home with LOFT!
Entire Place • 6 bedrooms
Cozy Boston Homestead : Sleeps 8, Pet Friendly
Entire Place • 3 bedrooms
Boston Suburb Luxury condo
Entire Place • 3 bedrooms
2BR—Lovely 1900s Home—1200sqft—25 Min to Boston
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Framingham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Framingham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Crystal | 1 | $132,905 | 9 | 4.89/5.0 |
| Andrea | 4 | $119,812 | 644 | 4.96/5.0 |
| Milan | 2 | $107,476 | 38 | 4.89/5.0 |
| Christopher | 1 | $104,721 | 53 | 5.00/5.0 |
| Ace And Vettie | 1 | $96,904 | 38 | 4.97/5.0 |
| Priyanka | 2 | $94,217 | 103 | 4.96/5.0 |
| Emmanuel | 4 | $67,790 | 69 | 4.77/5.0 |
| Timothy | 5 | $51,398 | 171 | 4.93/5.0 |
| Barry | 1 | $51,395 | 11 | 5.00/5.0 |
| Jim | 1 | $48,095 | 83 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Framingham.
Dive Deeper: Advanced Framingham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Framingham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFramingham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Framingham
- The Framingham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.3% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Framingham, House properties are the most common (57.4%), reflecting the local real estate landscape.
- Houses represent a significant 57.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 8.6%) offer potential for unique stay experiences.
Framingham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Framingham
- The dominant room capacity in Framingham is 1 bedroom listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 53.2% of the active Airbnb listings in Framingham, indicating a high concentration in these sizes.
- A significant 27.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Framingham.
Framingham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Framingham
- The most common guest capacity trend in Framingham vacation rentals is listings accommodating 2 guests (19.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Framingham STR market, accounting for 36.1% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Framingham.
- On average, properties in Framingham are equipped to host 3.3 guests.
Framingham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Framingham
- The most common availability pattern in Framingham falls within the 271-366 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Framingham (25.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Framingham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
23.4% of total
2 Nights
8 listings
17% of total
3 Nights
3 listings
6.4% of total
4-6 Nights
2 listings
4.3% of total
7-29 Nights
10 listings
21.3% of total
30+ Nights
13 listings
27.7% of total
Key Insights
- The most prevalent minimum stay requirement in Framingham is 30+ Nights, adopted by 27.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.7%) caters to monthly stays (30+ nights) in Framingham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.7% of Framingham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Framingham.
Framingham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
13.3% of total
Moderate
9 listings
20% of total
Firm
10 listings
22.2% of total
Strict
20 listings
44.4% of total
Cancellation Policy Insights for Framingham
- The prevailing Airbnb cancellation policy trend in Framingham is Strict, used by 44.4% of listings.
- A majority (66.6%) of hosts in Framingham utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.4% market standard in Framingham.
- With 44.4% using Strict terms, this is a viable option in Framingham, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Framingham.
Framingham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Framingham
- The overall average booking lead time for vacation rentals in Framingham is 36 days.
- Guests book furthest in advance for stays during April (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Framingham.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Framingham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Framingham (2025)
Amenity Prevalence
Amenity Insights for Framingham
- Essential amenities in Framingham that guests expect include: Wifi, Smoke alarm, Hot water, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Carbon monoxide alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Framingham: Wifi, Smoke alarm, Hot water, TV, Free parking on premises.
- Prioritize adding missing essentials: Hot water, TV, Free parking on premises.
- Consider adding popular differentiators like Heating or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Framingham to stay competitive.
Framingham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Framingham
- The typical guest profile for Airbnb in Framingham consists of primarily domestic travelers (88%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.7% of guests.
- Key international markets include United States (87.7%) and Canada (2.9%).
- Top languages spoken are English (57.1%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Framingham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 556 | $6,264 | $980.80 | 41% |
| Nahant | 14 | $5,651 | $542.03 | 51% |
| North Andover | 10 | $5,541 | $391.63 | 53% |
| Town of East Hampton | 1,471 | $5,335 | $968.73 | 36% |
| Pomfret | 15 | $5,068 | $501.23 | 44% |
| Middleton | 10 | $4,801 | $326.54 | 53% |
| Middletown | 407 | $4,775 | $545.67 | 44% |
| Milford | 14 | $4,704 | $459.06 | 53% |
| Worthington | 11 | $4,689 | $601.71 | 30% |
| Wellesley | 21 | $4,588 | $488.26 | 50% |