Gloucester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Gloucester in 2025? Explore comprehensive Airbnb analytics for Gloucester, Massachusetts, United States to uncover income potential. This 2025 STR market report for Gloucester, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 251 active listings.
Whether you're considering an Airbnb investment in Gloucester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gloucester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gloucester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gloucester (2025)
Understanding the monthly revenue variations for Airbnb listings in Gloucester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gloucester is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gloucester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,183+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,551 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,843 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,118, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gloucester
Gloucester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gloucester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gloucester:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gloucester
Average Daily Rate (ADR) Airbnb Trends in Gloucester (2025)
Effective short term rental pricing strategy in Gloucester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gloucester typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $753+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $510 or more.
- Typical properties (Median) charge around $312 per night.
- Entry-level properties (Bottom 25%) earn around $216 per night.
Average Daily Rate (ADR) Trend by Month in Gloucester
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Airbnb Seasonality Analysis & Trends in Gloucester (2025)
Peak Season (August, July, October)
- Revenue averages $7,952 per month
- Occupancy rates average 63.1%
- Daily rates average $418
Shoulder Season
- Revenue averages $4,598 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $421
Low Season (January, February, March)
- Revenue drops to average $2,729 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $390
Seasonality Insights for Gloucester
- The Airbnb seasonality in Gloucester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gloucester's highest earning potential, with monthly revenues capable of climbing to $8,876, occupancy reaching a high of 66.6%, and ADRs peaking at $494.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,588, occupancy could drop to 28.7%, and ADRs may adjust down to $365.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gloucester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gloucester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gloucester (2025)
Exploring the top neighborhoods for short-term rentals in Gloucester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cape Ann | A picturesque region known for its coastal beauty, art galleries, and seafood restaurants. Ideal for tourists seeking a charming coastal experience with plenty of outdoor activities. | Rockport, Gloucester Harbor, Good Harbor Beach, Halibut Point State Park, Cape Ann Museum |
| Historic Downtown Gloucester | Rich in maritime history and unique architecture, this area offers visitors a glimpse into Gloucester's storied past along with vibrant dining options and local shops. | Gloucester Fishermen's Memorial, Cape Ann Marina, Artisan's Market, Local restaurants, Historical tours |
| Annisquam | A scenic village known for its quiet charm and beautiful waterfront properties. Popular among tourists seeking a peaceful retreat with natural beauty. | Annisquam Lighthouse, Annisquam River, Lighthouse Beach, Walking trails, Local artisans' shops |
| Rockport | A quaint town with stunning beaches and a vibrant arts community. Excellent for tourists looking for artistic experiences along with beach relaxation. | Bearskin Neck, Motif Number 1, Rockport Art Association & Museum, Rockport Beach, Ocean views |
| Good Harbor Beach | Renowned for its beautiful sandy beach and family-friendly atmosphere. A great location for beach lovers and families vacationing in the summer. | Good Harbor Beach, Cape Hedge Beach, Wildflower Inn Beach, Local seafood shacks, Kayaking |
| Sandy Bay | A tranquil area that offers beautiful views and fishing spots, perfect for those looking to unwind by the water away from the busier tourist areas. | Sandy Bay Yacht Club, Local parks, Fishing spots, Walks along the shore, Sunset views |
| Stage Fort Park | A historic park with recreational areas, beachfront access, and scenic views. Ideal for families and visitors looking to enjoy nature and outdoor activities. | Stage Fort Park Beach, Playgrounds, Walking trails, Historical monuments, Picnicking areas |
| A. Piatt Andrew Bridge | A unique landmark that connects Gloucester to other parts of Cape Ann, providing scenic views of the harbor and opportunities for photography. | Andrew Bridge viewpoint, Walking trails, Harbor views, Nearby parks, Local fishing spots |
Understanding Airbnb License Requirements & STR Laws in Gloucester (2025)
While Gloucester, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gloucester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gloucester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gloucesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly Renovated Ocean Escape
Entire Place • 5 bedrooms
4 plus bedrms 5 baths- 3 level Beachfront House.
Entire Place • 4 bedrooms
Lovely home by the sea!
Entire Place • 3 bedrooms
The Edgemoor Estate
Entire Place • 11 bedrooms
Elegant Bayview Victorian Home; walk to beach
Entire Place • 6 bedrooms
Oceanfront 4BR Newly Renovated Modern Home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gloucester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gloucester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rachel | 7 | $498,892 | 351 | 4.93/5.0 |
| Atlantic Vacation Homes | 15 | $393,528 | 39 | 4.52/5.0 |
| Jon And Raquel | 3 | $359,624 | 272 | 4.98/5.0 |
| Jarvid | 4 | $356,098 | 90 | 5.00/5.0 |
| Mark | 5 | $331,201 | 106 | 4.95/5.0 |
| Darryl | 4 | $260,681 | 430 | 4.97/5.0 |
| Lucas | 5 | $244,038 | 267 | 4.80/5.0 |
| Patrick | 2 | $231,244 | 159 | 4.92/5.0 |
| Allie | 4 | $216,328 | 99 | 4.96/5.0 |
| Gabriela | 2 | $183,431 | 53 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gloucester.
Dive Deeper: Advanced Gloucester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gloucester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGloucester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gloucester
- The Gloucester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 251 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gloucester, House properties are the most common (60.6%), reflecting the local real estate landscape.
- Houses represent a significant 60.6% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Gloucester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gloucester
- The dominant room capacity in Gloucester is 2 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.6% of the active Airbnb listings in Gloucester, indicating a high concentration in these sizes.
- A significant 47.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gloucester.
Gloucester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gloucester
- The most common guest capacity trend in Gloucester vacation rentals is listings accommodating 8+ guests (25.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gloucester STR market, accounting for 46.6% of listings.
- 53.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gloucester.
- On average, properties in Gloucester are equipped to host 5.2 guests.
Gloucester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gloucester
- The most common availability pattern in Gloucester falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gloucester (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gloucester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
8.9% of total
2 Nights
70 listings
29.5% of total
3 Nights
40 listings
16.9% of total
4-6 Nights
30 listings
12.7% of total
7-29 Nights
17 listings
7.2% of total
30+ Nights
59 listings
24.9% of total
Key Insights
- The most prevalent minimum stay requirement in Gloucester is 2 Nights, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.9%) caters to monthly stays (30+ nights) in Gloucester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.5% of Gloucester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gloucester.
Gloucester Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
17 listings
6.9% of total
Super Strict 30 Days
5 listings
2% of total
Flexible
19 listings
7.7% of total
Moderate
55 listings
22.2% of total
Firm
67 listings
27% of total
Strict
85 listings
34.3% of total
Cancellation Policy Insights for Gloucester
- The prevailing Airbnb cancellation policy trend in Gloucester is Strict, used by 34.3% of listings.
- A majority (61.3%) of hosts in Gloucester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.3% market standard in Gloucester.
- With 34.3% using Strict terms, this is a viable option in Gloucester, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gloucester.
Gloucester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gloucester
- The overall average booking lead time for vacation rentals in Gloucester is 67 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Gloucester.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Gloucester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gloucester (2025)
Amenity data is currently unavailable for Gloucester.
Gloucester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gloucester
- The typical guest profile for Airbnb in Gloucester consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United States (94.1%) and Canada (1.6%).
- Top languages spoken are English (72.9%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gloucester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 581 | $6,213 | $953.59 | 40% |
| Nahant | 13 | $5,808 | $575.51 | 47% |
| North Andover | 11 | $5,224 | $378.31 | 51% |
| Milford | 14 | $5,188 | $462.54 | 57% |
| Kennebunkport | 140 | $4,891 | $633.93 | 43% |
| New Shoreham | 113 | $4,867 | $613.50 | 45% |
| Middletown | 413 | $4,779 | $530.27 | 44% |
| Wakefield | 10 | $4,723 | $358.97 | 59% |
| Wellesley | 21 | $4,645 | $499.98 | 49% |
| Westminster | 11 | $4,447 | $402.42 | 59% |