Marblehead Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Marblehead in 2025? Explore comprehensive Airbnb analytics for Marblehead, Massachusetts, United States to uncover income potential. This 2025 STR market report for Marblehead, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 149 active listings.
Whether you're considering an Airbnb investment in Marblehead, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marblehead Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marblehead Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marblehead (2025)
Understanding the monthly revenue variations for Airbnb listings in Marblehead is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marblehead is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marblehead across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,866+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,383 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,492 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,525, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marblehead
Marblehead Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marblehead STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marblehead:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marblehead
Average Daily Rate (ADR) Airbnb Trends in Marblehead (2025)
Effective short term rental pricing strategy in Marblehead involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marblehead typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $665+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $492 or more.
- Typical properties (Median) charge around $331 per night.
- Entry-level properties (Bottom 25%) earn around $217 per night.
Average Daily Rate (ADR) Trend by Month in Marblehead
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Airbnb Seasonality Analysis & Trends in Marblehead (2025)
Peak Season (October, July, August)
- Revenue averages $8,545 per month
- Occupancy rates average 60.8%
- Daily rates average $452
Shoulder Season
- Revenue averages $5,149 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $401
Low Season (January, February, March)
- Revenue drops to average $3,021 per month
- Occupancy decreases to average 34.0%
- Daily rates adjust to average $353
Seasonality Insights for Marblehead
- The Airbnb seasonality in Marblehead shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marblehead's highest earning potential, with monthly revenues capable of climbing to $9,480, occupancy reaching a high of 65.8%, and ADRs peaking at $478.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,453, occupancy could drop to 32.7%, and ADRs may adjust down to $346.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marblehead.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marblehead seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marblehead (2025)
Exploring the top neighborhoods for short-term rentals in Marblehead? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Marblehead | Historic district with cobblestone streets and colonial architecture, attracting tourists interested in history and culture. Close to the harbor and local shops. | Marblehead Lighthouse, Abbot Hall, Fort Sewall, Marblehead Museum, Old Marblehead |
| Marblehead Harbor | Scenic waterfront area perfect for sailing and beach activities. A great spot for water sports enthusiasts and families looking for summer vacations by the sea. | Marblehead Harbor, Pleasant Street Beach, Devereux Beach, Transatlantique Beach Club, The Landing |
| Castle Rock | Renowned for stunning coastal views and beautiful hiking trails. A popular spot for nature lovers and those seeking tranquility away from the bustling towns. | Castle Rock, Crane Beach, Cedar Point, Baker's Island, Tinker's Cove |
| The Neck | A quaint residential area with easy access to beaches and local amenities. Ideal for families looking for a peaceful retreat with convenient access to recreational activities. | Mason's Island, Lee's Beach, Baker's Island Light, The Neck Wildlife Area, Marblehead Community Center |
| Little Harbor | Charming neighborhood with close-knit community vibes, perfect for families and long-term visitors. Offers proximity to schools and parks. | Little Harbor, Dana Beach, Seaside Park, Little Harbor Yacht Club, Local shops and restaurants |
| Marblehead Neck | Known for its stunning coastal views and upscale homes. Attracts those seeking luxury accommodations and a peaceful retreat. | Marblehead Neck Wildlife Sanctuary, Cannonball Park, Gully's Beach, Marblehead Neck Lighthouse, Private yacht clubs |
| Gerry Island | Secluded residential area offering privacy and tranquility. Ideal for guests looking for a serene getaway while still being close to downtown. | Gerry Island, Local beaches, Nature trails, Scenic viewpoints, Bird watching spots |
| Pleasant Street | Main thoroughfare lined with shops, cafes, and galleries. A vibrant spot for visitors wanting to experience local Marblehead life and culture. | Local cafés and bakeries, Artisan shops, Marblehead Little Theatre, The Barnacle, Coffin’s Beach |
Understanding Airbnb License Requirements & STR Laws in Marblehead (2025)
While Marblehead, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marblehead to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marblehead (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marbleheadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dotey Cottage
Entire Place • 3 bedrooms
Hot Tub|Fire Pit|Electric Bikes|Projector|Garage
Entire Place • 3 bedrooms
Elegant home in historic Marblehead.
Entire Place • 4 bedrooms
Home minutes to Historic Salem
Entire Place • 3 bedrooms
Family Favorite Coastal Retreat
Entire Place • 5 bedrooms
Pet-Friendly Marblehead Home Near Preston Beach!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marblehead (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marblehead based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| HostedGuest, LLC With Your Hos | 9 | $722,921 | 593 | 4.97/5.0 |
| Nicholas | 5 | $276,880 | 58 | 4.96/5.0 |
| Alexia | 3 | $276,338 | 111 | 4.99/5.0 |
| Liann | 3 | $231,962 | 155 | 4.64/5.0 |
| Caroline | 2 | $197,644 | 96 | 4.96/5.0 |
| Evolve | 3 | $194,654 | 42 | 4.94/5.0 |
| HostedGuest, LLC With Your Hos | 2 | $192,830 | 84 | 4.97/5.0 |
| Matty | 2 | $187,547 | 134 | 4.96/5.0 |
| William | 1 | $154,038 | 70 | 5.00/5.0 |
| Peter | 2 | $153,368 | 460 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marblehead.
Dive Deeper: Advanced Marblehead STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marblehead. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarblehead Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marblehead
- The Marblehead Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.9% of the 149 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marblehead, House properties are the most common (44.3%), reflecting the local real estate landscape.
- Houses represent a significant 44.3% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Marblehead Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marblehead
- The dominant room capacity in Marblehead is 1 bedroom listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Marblehead, indicating a high concentration in these sizes.
- A significant 28.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marblehead.
Marblehead Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marblehead
- The most common guest capacity trend in Marblehead vacation rentals is listings accommodating 4 guests (30.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Marblehead STR market, accounting for 47.0% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marblehead.
- On average, properties in Marblehead are equipped to host 4.2 guests.
Marblehead Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marblehead
- The most common availability pattern in Marblehead falls within the 181-270 days range, representing 47% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marblehead (47.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marblehead Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
11.4% of total
2 Nights
59 listings
39.6% of total
3 Nights
7 listings
4.7% of total
4-6 Nights
7 listings
4.7% of total
7-29 Nights
5 listings
3.4% of total
30+ Nights
54 listings
36.2% of total
Key Insights
- The most prevalent minimum stay requirement in Marblehead is 2 Nights, adopted by 39.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (36.2%) caters to monthly stays (30+ nights) in Marblehead, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.6% of Marblehead hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.4% currently do.
- A 2-night minimum appears standard (39.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 36.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marblehead.
Marblehead Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
0.7% of total
Super Strict 30 Days
3 listings
2% of total
Flexible
12 listings
8.1% of total
Moderate
45 listings
30.2% of total
Firm
70 listings
47% of total
Strict
18 listings
12.1% of total
Cancellation Policy Insights for Marblehead
- The prevailing Airbnb cancellation policy trend in Marblehead is Firm, used by 47% of listings.
- A majority (59.1%) of hosts in Marblehead utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47% market standard in Marblehead.
- Using a Strict policy might deter some guests, as only 12.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marblehead.
Marblehead STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marblehead
- The overall average booking lead time for vacation rentals in Marblehead is 68 days.
- Guests book furthest in advance for stays during October (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (90 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Marblehead.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Marblehead averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marblehead (2025)
Amenity Prevalence
Amenity Insights for Marblehead
- Essential amenities in Marblehead that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, Air conditioning, Heating, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marblehead: Smoke alarm, Wifi, Carbon monoxide alarm, Air conditioning, Heating, Hair dryer.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Carbon monoxide alarm, Air conditioning, Heating, Hair dryer.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marblehead to stay competitive.
Marblehead Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marblehead
- The typical guest profile for Airbnb in Marblehead consists of primarily domestic travelers (92%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.2% of guests.
- Key international markets include United States (92.2%) and Canada (1.8%).
- Top languages spoken are English (72.4%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marblehead Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 546 | $7,592 | $1056.00 | 39% |
| Nahant | 12 | $6,095 | $635.85 | 41% |
| Wellesley | 19 | $5,929 | $568.39 | 51% |
| South Berwick | 11 | $5,921 | $251.25 | 60% |
| Middletown | 401 | $5,753 | $575.71 | 44% |
| North Andover | 13 | $5,722 | $461.21 | 44% |
| Goffstown | 12 | $5,633 | $367.24 | 53% |
| New Shoreham | 116 | $5,525 | $649.16 | 43% |
| Kennebunkport | 145 | $5,243 | $676.51 | 41% |
| Edgartown | 242 | $5,211 | $829.51 | 38% |