Marshfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Marshfield in 2025? Explore comprehensive Airbnb analytics for Marshfield, Massachusetts, United States to uncover income potential. This 2025 STR market report for Marshfield, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Marshfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marshfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marshfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marshfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Marshfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marshfield is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marshfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,487+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,495 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,162 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,349, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marshfield
Marshfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marshfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marshfield:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marshfield
Average Daily Rate (ADR) Airbnb Trends in Marshfield (2025)
Effective short term rental pricing strategy in Marshfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marshfield typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $733+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $479 or more.
- Typical properties (Median) charge around $332 per night.
- Entry-level properties (Bottom 25%) earn around $209 per night.
Average Daily Rate (ADR) Trend by Month in Marshfield
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Airbnb Seasonality Analysis & Trends in Marshfield (2025)
Peak Season (August, July, June)
- Revenue averages $7,361 per month
- Occupancy rates average 48.7%
- Daily rates average $436
Shoulder Season
- Revenue averages $4,212 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $381
Low Season (January, February, November)
- Revenue drops to average $2,529 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $343
Seasonality Insights for Marshfield
- The Airbnb seasonality in Marshfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marshfield's highest earning potential, with monthly revenues capable of climbing to $8,879, occupancy reaching a high of 57.1%, and ADRs peaking at $466.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,072, occupancy could drop to 18.7%, and ADRs may adjust down to $337.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marshfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marshfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marshfield (2025)
Exploring the top neighborhoods for short-term rentals in Marshfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marshfield Beaches | Popular for vacationers looking for a beach getaway. Beautiful sandy shores and family-friendly atmosphere attract visitors during the summer season. | Duxbury Beach, Brant Rock Beach, Half Moon Beach, Green Harbor, Ocean Bluff |
| Downtown Marshfield | The heart of the town offering local shops, restaurants, and cultural experiences. Great for travelers who enjoy a quaint New England town vibe. | Marshfield Hills General Store, local restaurants, Marshfield Historical Society, Parks and recreational areas |
| South Marshfield | Ideal for visitors looking for a more residential neighborhood close to the water. Peaceful surroundings with a close-knit community feel. | Elias Pond, Holly Hill Farm, local parks, nature trails |
| North Marshfield | A quieter, suburban area known for its scenic beauty and outdoor activities. Attracts nature lovers and families looking for a getaway. | North River, Wildlife Refuge, local hiking trails, parks |
| Marshfield Downtown Historic District | Rich in history and features charming architecture. Ideal for tourists interested in local culture and history. | Historic homes, local art galleries, Cultural events, community gatherings |
| Marshfield’s Seaview | Stunning ocean views and a relaxing atmosphere. Attracts romantic travelers and nature enthusiasts. | Ocean views, beachfront properties, whale watching, seaside dining |
| Marshfield State Forest | Perfect for people who love hiking and being in nature. Popular with eco-tourists and outdoor enthusiasts. | Hiking trails, wildlife observation, picnic areas, scenic views |
| Marshfield Golf Club Area | Attractive for golf enthusiasts and visitors during the tournament season. Lovely surroundings and a social atmosphere. | Golf courses, clubhouses, local events, social gatherings |
Understanding Airbnb License Requirements & STR Laws in Marshfield (2025)
While Marshfield, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marshfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Marshfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marshfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Welcome to Dune Side on Rexhame beach
Entire Place • 3 bedrooms
Beachfront BLISS at Brant Rock
Entire Place • 7 bedrooms
Sunrise Beach House - 2 min walk to private beach!
Entire Place • 4 bedrooms
Marshfield Home w/ 4 Decks & Private Beach Access!
Entire Place • 6 bedrooms
Lovely Family House Steps Away from Sandy Beach
Entire Place • 5 bedrooms
Large upgraded house just steps from the beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marshfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marshfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Janita | 2 | $154,054 | 147 | 4.96/5.0 |
| Evolve | 4 | $149,720 | 36 | 4.68/5.0 |
| Anne | 2 | $141,733 | 129 | 4.73/5.0 |
| James | 1 | $137,254 | 62 | 4.98/5.0 |
| Julia | 1 | $134,615 | 30 | 5.00/5.0 |
| Scott | 1 | $129,688 | 15 | 5.00/5.0 |
| Dominique | 1 | $102,626 | 43 | 5.00/5.0 |
| Jenna | 1 | $95,146 | 13 | 5.00/5.0 |
| Patti | 1 | $94,997 | 46 | 5.00/5.0 |
| Karen | 1 | $90,103 | 48 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marshfield.
Dive Deeper: Advanced Marshfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marshfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarshfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marshfield
- The Marshfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.2% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marshfield, House properties are the most common (74.3%), reflecting the local real estate landscape.
- Houses represent a significant 74.3% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.1%) offer potential for unique stay experiences.
Marshfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marshfield
- The dominant room capacity in Marshfield is 3 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 54.0% of the active Airbnb listings in Marshfield, indicating a high concentration in these sizes.
- A significant 62.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marshfield.
Marshfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marshfield
- The most common guest capacity trend in Marshfield vacation rentals is listings accommodating 8+ guests (41.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marshfield STR market, accounting for 59.5% of listings.
- 60.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marshfield.
- On average, properties in Marshfield are equipped to host 5.6 guests.
Marshfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marshfield
- The most common availability pattern in Marshfield falls within the 271-366 days range, representing 55.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marshfield (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marshfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
14.9% of total
2 Nights
12 listings
16.2% of total
3 Nights
10 listings
13.5% of total
4-6 Nights
9 listings
12.2% of total
7-29 Nights
13 listings
17.6% of total
30+ Nights
19 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in Marshfield is 30+ Nights, adopted by 25.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in Marshfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 25.7% of Marshfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marshfield.
Marshfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
13.5% of total
Moderate
14 listings
18.9% of total
Firm
24 listings
32.4% of total
Strict
26 listings
35.1% of total
Cancellation Policy Insights for Marshfield
- The prevailing Airbnb cancellation policy trend in Marshfield is Strict, used by 35.1% of listings.
- A majority (67.5%) of hosts in Marshfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.1% market standard in Marshfield.
- With 35.1% using Strict terms, this is a viable option in Marshfield, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marshfield.
Marshfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marshfield
- The overall average booking lead time for vacation rentals in Marshfield is 71 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Marshfield.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Marshfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marshfield (2025)
Amenity Prevalence
Amenity Insights for Marshfield
- Essential amenities in Marshfield that guests expect include: Wifi, Smoke alarm, Free parking on premises, Carbon monoxide alarm, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marshfield: Wifi, Smoke alarm, Free parking on premises, Carbon monoxide alarm, Hot water, TV.
- Prioritize adding missing essentials: Free parking on premises, Carbon monoxide alarm, Hot water, TV.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marshfield to stay competitive.
Marshfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marshfield
- The typical guest profile for Airbnb in Marshfield consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United States (94.1%) and DC (1.5%).
- Top languages spoken are English (67.8%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marshfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 574 | $6,318 | $984.85 | 39% |
| Nahant | 12 | $6,284 | $616.66 | 44% |
| North Andover | 12 | $5,523 | $428.80 | 50% |
| Middletown | 408 | $4,887 | $539.33 | 44% |
| Milford | 14 | $4,785 | $469.25 | 56% |
| New Shoreham | 111 | $4,755 | $626.76 | 42% |
| Kennebunkport | 140 | $4,689 | $636.12 | 41% |
| Wellesley | 21 | $4,682 | $489.58 | 49% |
| Scituate | 101 | $4,448 | $490.50 | 45% |
| Swampscott | 43 | $4,346 | $435.57 | 46% |