Newbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Newbury in 2025? Explore comprehensive Airbnb analytics for Newbury, Massachusetts, United States to uncover income potential. This 2025 STR market report for Newbury, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in Newbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Newbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Newbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Newbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Newbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Newbury is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Newbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,839+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,662 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,315 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,347, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Newbury
Newbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Newbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Newbury:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Newbury
Average Daily Rate (ADR) Airbnb Trends in Newbury (2025)
Effective short term rental pricing strategy in Newbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Newbury typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $754+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $548 or more.
- Typical properties (Median) charge around $390 per night.
- Entry-level properties (Bottom 25%) earn around $266 per night.
Average Daily Rate (ADR) Trend by Month in Newbury
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Airbnb Seasonality Analysis & Trends in Newbury (2025)
Peak Season (August, July, June)
- Revenue averages $9,196 per month
- Occupancy rates average 56.5%
- Daily rates average $501
Shoulder Season
- Revenue averages $5,194 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $419
Low Season (January, February, December)
- Revenue drops to average $2,671 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $385
Seasonality Insights for Newbury
- The Airbnb seasonality in Newbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Newbury's highest earning potential, with monthly revenues capable of climbing to $11,953, occupancy reaching a high of 72.9%, and ADRs peaking at $531.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,507, occupancy could drop to 27.7%, and ADRs may adjust down to $378.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Newbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Newbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Newbury (2025)
Exploring the top neighborhoods for short-term rentals in Newbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Attitash | A serene area with beautiful views and recreational activities. Ideal for travelers looking for nature and outdoor experiences, including fishing, boating, and hiking. | Lake Attitash, Merrimack River, Hale Reservation, Parker River National Wildlife Refuge, Plum Island |
| Newburyport Downtown | Historic downtown featuring charming shops, restaurants, and beautiful architecture. A cultural hub that attracts visitors year-round with its events and waterfront activities. | Newburyport Harbor, Custom House Maritime Museum, Historic Newburyport, Maudslay State Park, Newburyport Art Association |
| People's Park | Family-friendly area nestled near parks, playgrounds, and schools. Great for tourists looking for a community vibe with local events and family-oriented activities. | People's Park, Central Park, Newbury Town Common, Newbury Library |
| Coastal Newbury | Offers easy access to nearby beaches and ideal for summer vacations. Attracts beachgoers and those seeking a relaxing coastal getaway. | Plum Island Beach, Joppa Flats Education Center, Salisbury Beach State Reservation, Seabrook Beach |
| Amesbury | Adjacent to Newbury, Amesbury provides a small-town feel with easy access to both nature and urban amenities. Appeals to a diverse group of travelers. | Salisbury Beach, Coffin House, Amesbury Carriage Museum, The Mary Baker Eddy Library |
| Newbury Historical District | Rich in history and heritage, this area showcases old architecture and a sense of local culture, making it attractive for history buffs and cultural tourists. | Historic Homes, Newbury Town Center, The Old South Church, Coffin House |
| Haverhill | Nearby city offering additional dining, entertainment, and shopping options, making it convenient for visitors wanting more than just a small town experience. | Haverhill Historic District, Haverhill Riverwalk, Buttonwoods Museum, Crystal Lake Park |
| Salisbury | Known for its beach and resorts, this area is perfect for tourists looking for a quintessential New England beach experience, especially during summer months. | Salisbury Beach, Salisbury Beach State Reservation, Newburyport Boardwalk, Seabrook Beach |
Understanding Airbnb License Requirements & STR Laws in Newbury (2025)
While Newbury, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Newbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Newbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Newburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Plum Island Beach House - All Decked Out!
Entire Place • 4 bedrooms
Coastal Modern Beachfront Cottage, sleeps 10+
Entire Place • 3 bedrooms
Plum Island Sunset Cottage
Entire Place • 3 bedrooms
Plum Royale: Plum Is. beachfront w/stunning views!
Entire Place • 3 bedrooms
Luxury Beach House Plum Island!
Entire Place • 3 bedrooms
Brivera by the Sea, a Beautiful Plum Island Escape
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Newbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Newbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Taylor | 5 | $395,265 | 264 | 4.86/5.0 |
| Sean | 6 | $364,145 | 284 | 4.72/5.0 |
| Mike | 3 | $226,224 | 201 | 4.88/5.0 |
| Kareem | 3 | $180,925 | 238 | 5.00/5.0 |
| Debjani | 2 | $171,138 | 25 | 4.74/5.0 |
| Joy | 1 | $144,916 | 14 | 5.00/5.0 |
| Francoise | 2 | $142,764 | 4 | 5.00/5.0 |
| Lindsay | 1 | $130,140 | 95 | 4.92/5.0 |
| Amanda | 1 | $129,298 | 112 | 4.95/5.0 |
| Casa Las Truchas LLC | 1 | $124,593 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Newbury.
Dive Deeper: Advanced Newbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Newbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNewbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Newbury
- The Newbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.1% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Newbury, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
Newbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Newbury
- The dominant room capacity in Newbury is 3 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.1% of the active Airbnb listings in Newbury, indicating a high concentration in these sizes.
- A significant 51.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Newbury.
Newbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Newbury
- The most common guest capacity trend in Newbury vacation rentals is listings accommodating 8+ guests (32.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Newbury STR market, accounting for 52.6% of listings.
- 57.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Newbury.
- On average, properties in Newbury are equipped to host 5.6 guests.
Newbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Newbury
- The most common availability pattern in Newbury falls within the 181-270 days range, representing 46.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Newbury (46.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Newbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
6.6% of total
2 Nights
9 listings
11.8% of total
3 Nights
7 listings
9.2% of total
4-6 Nights
7 listings
9.2% of total
7-29 Nights
13 listings
17.1% of total
30+ Nights
35 listings
46.1% of total
Key Insights
- The most prevalent minimum stay requirement in Newbury is 30+ Nights, adopted by 46.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (46.1%) caters to monthly stays (30+ nights) in Newbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.1% of Newbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Newbury.
Newbury Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
6.8% of total
Super Strict 60 Days
2 listings
2.7% of total
Flexible
7 listings
9.5% of total
Moderate
8 listings
10.8% of total
Firm
23 listings
31.1% of total
Strict
29 listings
39.2% of total
Cancellation Policy Insights for Newbury
- The prevailing Airbnb cancellation policy trend in Newbury is Strict, used by 39.2% of listings.
- A majority (70.3%) of hosts in Newbury utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.2% market standard in Newbury.
- With 39.2% using Strict terms, this is a viable option in Newbury, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Newbury.
Newbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Newbury
- The overall average booking lead time for vacation rentals in Newbury is 65 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Newbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Newbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Newbury (2025)
Amenity Prevalence
Amenity Insights for Newbury
- Essential amenities in Newbury that guests expect include: TV, Wifi, Smoke alarm, Free parking on premises, Air conditioning, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Newbury: TV, Wifi, Smoke alarm, Free parking on premises, Air conditioning, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Newbury to stay competitive.
Newbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Newbury
- The typical guest profile for Airbnb in Newbury consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and Canada (1.6%).
- Top languages spoken are English (75%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Newbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 574 | $6,318 | $984.85 | 39% |
| Nahant | 12 | $6,284 | $616.66 | 44% |
| North Andover | 12 | $5,523 | $428.80 | 50% |
| Middletown | 408 | $4,887 | $539.33 | 44% |
| Milford | 14 | $4,785 | $469.25 | 56% |
| New Shoreham | 111 | $4,755 | $626.76 | 42% |
| Kennebunkport | 140 | $4,689 | $636.12 | 41% |
| Wellesley | 21 | $4,682 | $489.58 | 49% |
| Scituate | 101 | $4,448 | $490.50 | 45% |
| Swampscott | 43 | $4,346 | $435.57 | 46% |