Newburyport Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Newburyport in 2025? Explore comprehensive Airbnb analytics for Newburyport, Massachusetts, United States to uncover income potential. This 2025 STR market report for Newburyport, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 114 active listings.
Whether you're considering an Airbnb investment in Newburyport, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Newburyport Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Newburyport Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Newburyport (2025)
Understanding the monthly revenue variations for Airbnb listings in Newburyport is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Newburyport is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Newburyport across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,265+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,296 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,923 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Newburyport
Newburyport Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Newburyport STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Newburyport:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Newburyport
Average Daily Rate (ADR) Airbnb Trends in Newburyport (2025)
Effective short term rental pricing strategy in Newburyport involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Newburyport typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $595+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $243 per night.
- Entry-level properties (Bottom 25%) earn around $178 per night.
Average Daily Rate (ADR) Trend by Month in Newburyport
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Airbnb Seasonality Analysis & Trends in Newburyport (2025)
Peak Season (August, July, September)
- Revenue averages $6,285 per month
- Occupancy rates average 50.7%
- Daily rates average $349
Shoulder Season
- Revenue averages $3,596 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $308
Low Season (January, February, March)
- Revenue drops to average $2,155 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $275
Seasonality Insights for Newburyport
- The Airbnb seasonality in Newburyport shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Newburyport's highest earning potential, with monthly revenues capable of climbing to $8,261, occupancy reaching a high of 59.3%, and ADRs peaking at $375.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,921, occupancy could drop to 29.6%, and ADRs may adjust down to $271.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Newburyport.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Newburyport seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Newburyport (2025)
Exploring the top neighborhoods for short-term rentals in Newburyport? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Waterfront | Newburyport's picturesque waterfront area offers beautiful views of the harbor and is perfect for visitors looking to enjoy relaxing walks, boating, and dining by the water. | Newburyport Waterfront Promenade, Custom House Maritime Museum, Boater's Haven, Joppa Flats Education Center, The Tannery Marketplace |
| Downtown | The lively downtown area is filled with charming shops, restaurants, and cultural attractions, making it a favorite for visitors who want to experience the local vibe and convenience. | Market Square, Newburyport Museum, Restaurants and cafés, Shops and boutiques, Merrimack River |
| Plum Island | This beautiful barrier island offers stunning beaches, wildlife, and a more secluded experience, attracting nature lovers and beachgoers looking for relaxation and outdoor activities. | Plum Island Point, Parker River National Wildlife Refuge, Plum Island Beach, Newburyport Light, Seaglass Hotel & Community Center |
| Linebrook | A quieter residential area with close proximity to nature trails and parks, ideal for families and those looking for a serene environment with easy access to downtown. | Linebrook Trail, Maudslay State Park, Nearby parks, Local farms and markets, Family-friendly activities |
| Highland | This family-friendly neighborhood is known for its parks and schools, appealing to visitors looking for comfortable accommodations near local amenities and attractions. | Highland Park, Newburyport High School, Local playgrounds, Community events, Nearby dining options |
| Old Town | The historic Old Town area features beautiful colonial architecture and adds a touch of charm to the experience, attracting those interested in history and culture. | Historic Homes, Old Town Hall, The Garrison House, Cultural events, Walking tours |
| Triton Regional School District | This area serves both Newburyport and surrounding communities, providing a rich local experience for visitors, especially during school and community events. | Community events, Local sports, Nearby family-friendly attractions, Public parks, Triton School facilities |
| Lowell's Boat Shop | This historic boat shop offers visitors a glimpse into Newburyport's maritime heritage and is close to a beautiful waterfront, making it attractive for those interested in history and crafts. | Lowell's Boat Shop, Merrimack River Coastal Trails, Boating events, Fishing opportunities, Local tours |
Understanding Airbnb License Requirements & STR Laws in Newburyport (2025)
While Newburyport, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Newburyport to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Newburyport (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Newburyportbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunset Waterfront Privacy Beach
Entire Place • 3 bedrooms
Quaint House w/parking in the Heart of Downtown
Entire Place • 2 bedrooms
Hygge House Retreat | Charming Luxury | 4 Bedrooms
Entire Place • 4 bedrooms
"The Wishbone" | Steps to Beach | Bunk House
Entire Place • 3 bedrooms
Historic home w/ charming courtyard
Entire Place • 4 bedrooms
“Salty Girl” Plum Island, MA
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Newburyport (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Newburyport based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sean | 11 | $582,845 | 764 | 4.91/5.0 |
| Hygge House | 16 | $530,254 | 550 | 4.64/5.0 |
| Liann | 4 | $240,262 | 229 | 4.69/5.0 |
| NEvacay | 2 | $219,249 | 228 | 4.89/5.0 |
| Christopher | 7 | $126,383 | 104 | 4.92/5.0 |
| Randy | 1 | $120,894 | 48 | 5.00/5.0 |
| Taskin | 11 | $107,931 | 1043 | 4.75/5.0 |
| Memory | 2 | $103,519 | 37 | 5.00/5.0 |
| East Coast Retreat | 2 | $89,981 | 82 | 4.89/5.0 |
| Erin | 1 | $87,166 | 149 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Newburyport.
Dive Deeper: Advanced Newburyport STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Newburyport. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNewburyport Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Newburyport
- The Newburyport Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 114 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Newburyport, House properties are the most common (61.4%), reflecting the local real estate landscape.
- Houses represent a significant 61.4% portion, catering likely to families or larger groups.
- The presence of 18.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.8%) offer potential for unique stay experiences.
Newburyport Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Newburyport
- The dominant room capacity in Newburyport is 1 bedroom listings, making up 30.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.5% of the active Airbnb listings in Newburyport, indicating a high concentration in these sizes.
- A significant 27.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Newburyport.
Newburyport Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Newburyport
- The most common guest capacity trend in Newburyport vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Newburyport STR market, accounting for 46.5% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Newburyport.
- On average, properties in Newburyport are equipped to host 3.8 guests.
Newburyport Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Newburyport
- The most common availability pattern in Newburyport falls within the 271-366 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Newburyport (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Newburyport Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
33.6% of total
2 Nights
19 listings
16.8% of total
3 Nights
13 listings
11.5% of total
4-6 Nights
8 listings
7.1% of total
7-29 Nights
14 listings
12.4% of total
30+ Nights
21 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Newburyport is 1 Night, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Newburyport, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.6% of Newburyport hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Newburyport.
Newburyport Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
8.8% of total
Flexible
7 listings
6.2% of total
Moderate
10 listings
8.8% of total
Firm
41 listings
36.3% of total
Strict
45 listings
39.8% of total
Cancellation Policy Insights for Newburyport
- The prevailing Airbnb cancellation policy trend in Newburyport is Strict, used by 39.8% of listings.
- A majority (76.1%) of hosts in Newburyport utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.8% market standard in Newburyport.
- With 39.8% using Strict terms, this is a viable option in Newburyport, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Newburyport.
Newburyport STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Newburyport
- The overall average booking lead time for vacation rentals in Newburyport is 50 days.
- Guests book furthest in advance for stays during August (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Newburyport.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Newburyport averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Newburyport (2025)
Amenity Prevalence
Amenity Insights for Newburyport
- Essential amenities in Newburyport that guests expect include: Air conditioning, Smoke alarm, Wifi, Heating, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Refrigerator, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Newburyport: Air conditioning, Smoke alarm, Wifi, Heating, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Heating, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Bed linens or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Newburyport to stay competitive.
Newburyport Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Newburyport
- The typical guest profile for Airbnb in Newburyport consists of primarily domestic travelers (93%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.3% of guests.
- Key international markets include United States (93.3%) and Canada (2.3%).
- Top languages spoken are English (70%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Newburyport Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 574 | $6,318 | $984.85 | 39% |
| Nahant | 12 | $6,284 | $616.66 | 44% |
| North Andover | 12 | $5,523 | $428.80 | 50% |
| Middletown | 408 | $4,887 | $539.33 | 44% |
| Milford | 14 | $4,785 | $469.25 | 56% |
| New Shoreham | 111 | $4,755 | $626.76 | 42% |
| Kennebunkport | 140 | $4,689 | $636.12 | 41% |
| Wellesley | 21 | $4,682 | $489.58 | 49% |
| Scituate | 101 | $4,448 | $490.50 | 45% |
| Swampscott | 43 | $4,346 | $435.57 | 46% |